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- 15% of consumer time is spent online, 9% of ad budgets are currently online
- Consumers spend 15% of their time on the Internet, while 9% of advertising budgets are on the Web, ZenithOptimedia said. Rising Internet use will also drive online ad spending, with 19% of the world’s population having Web access in 2008, compared with 17% 2007. Internet ad spending will overtake magazines...
- Tags: Advertisement, Internet, AM
- Blog posts 2008-07-11
- Google's offline forays
- While much virtual ink has been spilled about the four “innovations” (or “products”, or “betas”, or “lab projects”) that Google trotted out at its public Press Day this week, relatively little has been said about Google’s remarks involving strategies for distribution across media platforms.Earlier this year, Google bought DMarc Broadcasting,...
- Tags: Google Inc., advertisement
- Blog posts 2006-05-12
- Worldwide ad spending to reach $427 bln in 2006 and $451 ln in 2007
- Worldwide ad spending will maintain a 6% growth rate for the next 2 years, climbing to $427 bln in 2006 and to $451 bln in 2007, according to ZenithOptimedia. That's slightly better than the 4.8% growth to $403.6 bln for 2005. US spending growth will increase moderately over the next...
- Tags: Worldwide
- Blog posts 2005-12-12
- 3.8% of all advertising money to go into Internet ads in 2005
- Television's share of global advertising spending is expected to slip by 2007 as more ad dollars are diverted to the Internet. Television's share is expected to peak in 2006 at 37.9% of global ad spending, before slipping to 37.8% by 2007, according to ZenithOptimedia. Newspapers are expected to end 2005...
- Tags: advertisement
- Blog posts 2005-05-08
- Ad spending to grow 5.4% in 2005
- Television's share is expected to peak in 2006 at 37.9% of global ad spending, before slipping to 37.8% by 2007, according to ZenithOptimedia. Newspapers are expected to end 2005 with a 29.8% global ad spend share, and see their market share fall to 29.3% in 2007. The Internet's share of...
- Tags: advertisement
- Blog posts 2005-04-18
- Ad spending to grow 5.4% in 2005
- Television's share is expected to peak in 2006 at 37.9% of global ad spending, before slipping to 37.8% by 2007, according to ZenithOptimedia. Newspapers are expected to end 2005 with a 29.8% global ad spend share, and see their market share fall to 29.3% in 2007. The Internet's share of...
- Tags: advertisement
- Blog posts 2005-04-18
- Advertising generates 1% of global GDP
- Print, broadcast, cinema, out-of-home and Internet advertising expenditure make up 0.99% of economic output in 57 countries around the globe, and projects that ratio to remain stable in 2005 and 2006. Europe ad expenditures remain on course to grow faster than US spending in 2005. Europe's advertising-to-GDP ratio has recovered...
- Tags: advertisement, Growth, Growth YTY
- Blog posts 2004-11-22
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