yvonne

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The CEO's top five fears of social media

* Jennifer Leggio is on vacation Guest editorial by Yvonne Tocquigny I recently spent eight months speaking to more than 200 executives about digital marketing and social media. During that time, I realized that five fears cause social media paralysis for CEOs. ...

Tags: Marketing, Social Media, Yvonne Tocquigny, Yvonne, Jennifer Leggio

Blog posts 2009-05-28

Additional Resources

News to know: Google Wave; Bing; Palm webOS; Verizon Wireless CEO; AOL

Here are today’s notable headlines. You can get News To Know via email alert and RSS daily. For continuous updates see BNET’s around-the-Web tech coverage. Sam Diaz: Meet Google Wave: a new way to communicate and collaborate Google Wave: It's still a work in...

Tags: Google Inc., Larry Dignan, America Online Inc., Palm Inc., Adrian Kingsley-Hughes, Verizon Wireless, Semiconductors, Social Networking, H-1B, Strategy, Hardware, Online Communications, Marketing, Advertising & Promotion, Human Resources, Labor Relations, Management, Sam Diaz

Blog posts 2009-05-29

Student Builds Career With Allied's Appraisal Course

Yvonne Gutierrez chose Allied Schools to complete her appraisal training after she was injured on the job. She wanted to assume the challenge of running her own business and have the flexibility to work from home. Allied afforded her the opportunity to learn in a convenient online setting with the...

Tags: Career, Appraisal, Allied Schools

Case studies 2009-01-01

Are software megavendors too big to stumble?

There's a good chance you get most--if not all of your software--from four massive companies: IBM, Microsoft, SAP and Oracle. And their game is simple: Grab more of your so-called wallet share. The big question is whether these vendors are so massive that they can do no...

Tags: Software, Gartner Inc., Tools & Techniques, Management, Larry Dignan

Blog posts 2008-10-14

Microsoft CEO talks Google, SaaS

At the Gartner Symposium/ITxpo in Orlando, Fla., Microsoft CEO Steve Ballmer talks to Gartner research analysts, Yvonne Genovese and David Mitchell Smith about the company's strategy regarding software as a service, or SaaS, as well as its competition with Google in the office productivity and advertising markets.

Tags: Google Inc., Software-as-a-service, Gartner Inc., Microsoft Corp., Software As A Service (SaaS), Emerging Technologies, Personal Technology

Videos 2007-10-11

Blogging Ballmer

I am attending Gartner's Mega IT Symposium this week at Disney World. 6,000 attendees are crammed into the biggest venue I have ever seen for presentations. We are awaiting the appearance of Microsoft's Steve Ballmer. I think I have enough battery power to stay on and transmit some of...

Tags: Steve Ballmer, Microsoft Windows Vista, Audience, Blogging, MSFT, Microsoft Windows Vista (Longhorn), Operating Systems, Microsoft Windows, Software, Richard Stiennon

Blog posts 2007-10-10

Ballmer says Microsoft is persistent, if not always first

"The bone doesn't fall out of our mouth easily"Microsoft CEO Steve Ballmer was grilled by analysts David Smith andYvonne Genovese at the Gartner Symposium/ITxpo in Lake Buena Vista, Fla.He said that the software maker's perseverance will result in successacross the various initiatives in which it's engaged.

Tags: Microsoft Corp., Ballmer

Videos 2006-10-11

Ballmer on Microsoft's persistence: The bone doesn't fall out of our mouth easily

Before a standing room-only audience of more than 6,000 attendees here at Gartner Symposium/ITxpo in Lake Buena Vista, Florida, Steve Ballmer was put on the hot seat if you can call it that as two of Gartners analysts David Smith and Yvonne Genovese grilled him with a variety of questions...

Tags: Steve Ballmer

Blog posts 2006-10-10