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- Google 'yellow pages' competing against AdWords clients' sponsored links
- Google 'Yellow Pages' competing against AdWords clients' sponsored linksRE: Google 'Yellow Pages' competing against AdWords clients' sponsored linkshttp://www.analogstereo.com/wp/telemedicine_dialing_long_distance_healthcare.htmre:adwordshttp://www.analogstereo.com/wp/telemedicine_dialing_long_distance_healthcare.htm
- Tags: AdWords client, Yellow Pages, Google AdWords, Google Inc.
- Discussion threads 2008-03-14
- Bill Gates on local advertising: yellow pages gone in 5 years
- Bill Gates on local advertising: Yellow Pages gone in 5 yearshouse of cardsTaking this approach of laying voice technology of MS's existing search infrastructure is like building a house of cards on quick sand. Even if it were Yahoo, Google, etc. the store wouldn't be much prettier.The problem is,...
- Tags: SEARCH, Starbucks Corp., Yellow Pages, Yahoo! Inc., card, Microsoft Corp., local advertising, Bill Gates
- Discussion threads 2007-05-15
- Bill Gates on local advertising: yellow pages gone in 5 years
- Microsoft wagered an estimated $1 billion of its competitive kitty that it will loudly beat search nemesis Google in both the mobile search and local advertising $50 billion challenge, as I report and analyze in What Microsoft is telling Google about mobile search: Tellme Networks, Inc.In buying Tellme, Microsoft aims...
- Tags: Cell Phones, Advertising, Google, Local, Marketing, Microsoft, Wireless
- Blog posts 2007-05-14
- Watch out Google? yellow pages meets Del.icio.us in YellowBot
- Can Google win at Local? That is the $39 billion advertising question. Just as Google’s AdWords fueled billions can readily drive a multi-billion dollar takeover of the online display advertising market, in other words a DoubleClick buyout, Google’s spare cash can easily subsidize free local directory assistance service, in...
- Tags: Social Web, Social Networking, Advertising, Yellow Pages, Web 2.0, Social Software, Social Media, Marketing, Local, Google, Culture
- Blog posts 2007-04-23
- Google news and views: Google hacking, domains and job interviews
- NEW Digital Markets Series: Google News and ViewsNoteworthy Google links from all around the World Wide Web!A New Googely Hire, pre-indoctrinatedMark Pilgrim, "Two visions," 3/19/07There are two basic visions of the future of the Web, and one of them is wrong. Im going to work on the right one for...
- Tags: YouTube, Yellow Pages, Yahoo, Web 2.0, Video, Google Software Applications, Google, Culture, Advertising
- Blog posts 2007-03-30
- Google Local squeezes yellow pages, Online Directories
- The $39 billion worth of Yellow Pages and Local Search and Directories advertising forecast for 2011 is a big part of Google’s growth forecast, and it is a very Google-centric part.The Kelsey “Drilling Down on Local” Conference this week in Santa Clara was just a local stone‘s throw from Google...
- Tags: SEARCH, Google Inc., Google Local, Yellow Pages
- Blog posts 2007-03-24
- CitySearch bails out InsiderPages: What's the deal?
- IAC is taking the struggling InsiderPages local reviews site off of the hands of its founder Idealab and investors Sequoia capital and Softbank Capital.Bill Gross, Idealab CEO, at the Idealab homepage:We began Idealab with the dream of creating ground-breaking companies whose products and services would change the way people think,...
- Tags: Social Software, Search Advertising, Metrics, Social Media, Social Networking, Marketing, Social Web, Amateur Content, Yellow Pages, User-Generated Content, Google, Culture, Search, Advertising, Local, Web 2.0, Business Models
- Blog posts 2007-03-01
- Google Local Search: $31 billion risky business
- Last month I underscored the local advertising opportunity is currently wide open, putting forth “Google: $31 billion local dilemma”: High-profile, venture capital backed, locally-focused, online start-ups that launched with much fanfare and support are in critical condition—Judy’s Book, Backfence, InsiderPages—, unable to gain sufficient traction within local communities or...
- Tags: Search Advertising, Metrics, ROI, Google Software Applications, ecommerce, Amateur Content, Venture Capital, VC, Google, Yellow Pages, Search, Local
- Blog posts 2007-02-23
- Google Local at Google.com
- Google is keen on the $31 billion local advertising opportunity, as I discuss in ““Google: $31 billion local winner?” Most Google searches for local businesses are initiated at the general search box at Google.com, despite Google’s best efforts to drive users to start their local searches at Google Maps....
- Tags: SEARCH, Google Local, Google Inc., local listing, local search, local business
- Blog posts 2007-01-29
- Yahoo Local meets citizen media
- At Yahoo’s “You Witness News” everyone is entitled to press credentials:"Were You There When News happened? Upload your photos and video here to have them considered for use in articles and features on Yahoo! News."Currently featured at “You Witness news”: Jonathan August Ford, grandson of Gerald R. Ford, peers out...
- Tags: Advertising, Search, Yahoo, User-Generated Content, Yellow Pages, Social Web, Amateur Content, Marketing, Local, Yahoo! Inc., Yahoo Local
- Blog posts 2007-01-05
- Google Top 12 in 2006
- In “Google Top Five: Googley things I admire” I put forth kudos to Google for its tirelessness and suggest: Google’s unwavering dedication to “winning” at everything it undertakes should be inspiring to everyone. In “Google: Monopolist in the making” and “Should Google rule the world’s information?” I underscore how much...
- Tags: Google Inc.
- Blog posts 2006-12-17
- Craig on craigslist, one more time
- In "Craigslist: Paid classifieds killer, or impetus for more lucrative classifieds business," I put forth that:It is not for Craig Newmark, Jim Buckmaster, or any member of the craigslist community, to worry about “feelings” within the newspaper industry, or about the future of the newspaper industry. Rather, it is the...
- Tags: ecommerce, Self-Promotion, Amateur Content, Social Web, Yellow Pages, CEO Interviews, Craigslist, eBay, User-Generated Content, Culture, Citizen Journalism, Local, Business Models
- Blog posts 2006-12-14
- Google Maps for holiday shopping
- Google wants you to do your holiday shopping, and not just with Google Checkout!Google.com points out today “Google Maps: Find local stores and directions for holiday shopping.” The one-line promo under the Google homepage search box leads to Google Maps.I followed Google’s suggestion and did a search at Google Maps...
- Tags: Web site development, Web technology, Google Inc., Google Maps
- Blog posts 2006-12-13
- $31B question: Where do YOU look for local info?
- The highly coveted, but highly fragmented, $31 billion global local search and online classified advertising market opportunity was the focus, the City of Brotherly Love was the backdrop, at the Kelsey Interactive Local Media conference in Philadelphia (see “Google: $31 billion local winner?”) last week.More than 30 keynotes and panels...
- Tags: Metrics, ecommerce, Marketing, Brands, Yellow Pages, Yahoo, Microsoft, Google, Culture, Search, Advertising, Media, Local, Business Models
- Blog posts 2006-12-04
- Google: $31 billion local winner?
- Is Google destined to be the defacto leader in the $31 billion global local search and online classified advertising market opportunity? Many still believe Google will dominate any opportunity it sets its sights on, and it is eyeing seemingly all of them. Google has been particularly anxious to replicate...
- Tags: ROI, Content, Google Software Applications, Yellow Pages, Marketing, Local, Advertising, Search, Google, Google Inc.
- Blog posts 2006-12-03
- Google, Microsoft and Yahoo unite: Brotherly love?
- Arch rivals Google, Microsoft and Yahoo will be battling for mind share of decision makers at print and electronic Yellow Pages, classified newspapers, local media, shopping, search, directory marketing and local SEMs, this week in Philadelphia.The highly coveted, but highly fragmented, $31 billion global local search and online classified advertising...
- Tags: Microsoft-and Yahoo, Kelsey Group, Google Inc., Yahoo, Yellow Pages, Marketing, Search, Google, Microsoft, Local, Advertising
- Blog posts 2006-11-27
- Yahoo to Google: It's OUR $12 billion local advertising
- Google may be at its fourth small scale “test” at trying to diversify into offline print advertising, but “underdog” Yahoo is out of the newspaper gate and running, online. In Google $ 48 billion Print Ads test: fourth time’s the charm? I discuss how Google:Tried three ways to make...
- Tags: advertisement, Google Inc.
- Blog posts 2006-11-20
- Can Google win in Local?
- Google declared yesterday “Connect for free.” Who can resist?Google’s uncanny ability to position every move it makes in its for-profit mission as a public service helps push its $150 billion market cap ever higher.“Click-To-Call” in Google Maps is the search behemoth’s latest product “test,” announced by Min Zeng, Google Maps...
- Tags: Local, Advertising, Google, Yellow Pages, Marketing, Google Software Applications, Google Inc.
- Blog posts 2006-11-17
- Google trumps Yahoo
- It's official: Google over Yahoo, 2 to 1. Google is deemed to celebrate Halloween better than Yahoo. In a direct, logo to logo competition, Google's homepage Halloween design was favored by discriminating ZDNet readers over Yahoo's homepage Halloween design, with more than 500 votes tallied at this Digital Micro-Markets Blog!Check out the competing...
- Tags: Culture, Legal, Google, Yahoo, Yellow Pages, Self-Promotion, Copyright, Content
- Blog posts 2006-11-04
- Google targets $100 billion yellow pages industry?
- The worldwide Yellow Pages industry is valued in excess of $100 Billion, according to “Global Yellow Pages™ 2005: The Kelsey Group’s Outlook & Forecast.”Earlier today, I signaled Google Search Results Pages SERPs are returning prominent, enhanced, top-of-the-page “Yellow Pages Style” listings for individual business lookups and put forth a possible...
- Tags: Google Inc., Verizon Communications Inc., Yellow Pages
- Blog posts 2006-07-15
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