wyeth

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Wyeth UK Gains Single Customer View and Drives Customer Focus With Companywide CRM System

Wyeth wanted to become the most customer-oriented healthcare company in the United Kingdom within three years and move from a product-oriented approach to a customer-oriented approach to better manage customer relationships with organizations such as the National Health Service. The challenge was to provide a comprehensive, single view of all...

Tags: Wyeth, CRM System, Oracle Corp., CRM, 3G, Customer Relationship Management (CRM), Enterprise Software, Cellular Phones, Consumer Electronics, Personal Technology, Software

Case studies 2009-04-01

Pre-emption preempted by Justice Thomas

The decision in Wyeth vs. Levine allows patients to sue in state court for harmful side-effects of drugs that are not properly disclosed. by Dana Blankenhorn

Tags: Wyeth, Levine, Federal Government, Advertising & Promotion, Government, Marketing, Dana Blankenhorn

Blog posts 2009-03-05

Wyeth Enlists McAfee to Protect Global IT Environment From Pervasive Threats

Wyeth, headquartered in Madison, New Jersey, is one of the largest research-based pharmaceutical and healthcare-product companies in the world, dedicated to solving the world's most critical health problems through substantial investments in research and development. It required delivering reliable protection for Wyeth's more than 54,000 desktops. Wyeth's IT security team...

Tags: McAfee Inc., IT Environment, Wyeth, Information Technology, Viruses And Worms, Security

Case studies 2009-03-01

Preemption case went before Supremes today

My feeling is that this will lead to illness and death that become matters for the criminal courts. Wyeth executives who skated in civil court, thanks to their friends in Washington, may find themselves behind bars one day. by Dana Blankenhorn

Tags: Wyeth, Dana Blankenhorn, FDA, Drug Company, Side Effect, Bush Plan, Legal Times, Federal Government, Professional Development, Regulations, Government, Career

Blog posts 2008-11-03

The osteoporosis pipeline is refilled

If you can keep baby boomers from fracturing their hips over the next 30 years you can make a mint. But there are many ways to do it, and many ways to fail. by Dana Blankenhorn

Tags: Wyeth, Patient, Fracture, Gender And Diversity, Human Resources, Dana Blankenhorn

Blog posts 2008-09-17

Medical lawsuits may soon be a thing of the past

Whenever I discuss rising medical costs here, at least one commenter often several will chime in and blame the lawyers. If we just didn't have all those nasty lawsuits... Well you may get your wish. In a case called Riegel vs. Medtronic,...

Tags: Wyeth, Lawsuit, FDA, Federal Government, Government, Dana Blankenhorn

Blog posts 2008-03-09

SAP Customer Success Story - Life Sciences: Wyeth

The Wyeth Web site and the enterprise SOA supporting it are works in progress. They are both evolving, supporting more of the organization's needs and enabling access to more of the organization's processes and information. "Our initial goal was to get 20,000 doctors enrolled on wyeth.com this year," says Pete...

Tags: Wyeth, SAP AG, Life Science, Service-Oriented Architecture (SOA), Web Site Development, Healthcare, Web Services, Middleware, Enterprise Software, Software, Internet

Case studies 2007-02-12

Wyeth Streamlines Customer Relations and Sales Execution to Reduce Costs

The pharmaceutical industry has long been challenged by the risk and complexity of drug development. Lately, a new challenge has emerged - just getting in to see the busy physician "Customer." Wyeth is one of the largest research-driven pharmaceutical and healthcare products companies in the world. Wyeth responded by implementing...

Tags: Wyeth, Oracle Corp., Sales Strategy, Sales Force Management, Sales

Case studies

Wyeth Executive Optimizes Productivity With Assistive Technology Tools

Wyeth Corporation is one of the world's largest research-driven pharmaceutical and healthcare products companies. The Executive Director of Customer Operations skillfully and efficiently handles his responsibilities for overall sales and distribution for large corporate customers of Wyeth Corporation. The executive director interacts fluidly with customers and co-workers using assistive technology...

Tags: Wyeth, Executive Director, Mobility, Tool, Keyboards, Mice, Hardware, Peripherals

Case studies

Additional Resources

Is Alzheimer's on the ropes?

We may finally be getting to the root of Alzheimer's Disease. Some 32 centers around the country are enrolling patients in 8 new trials of a drug that drags beta amyloid, the protein whose plaques cause brain cells to die, into the bloodstream for disposal. ...

Tags: Alzheimer's Disease, Dana Blankenhorn

Blog posts 2008-02-18

How valuable is your IT department?

For 30 years or so technology folks have heard the song and dance about "business alignment," or putting some hard numbers on IT projects. From the looks of things youll be hearing about alignment for another 30 years. Thats one conclusion...

Tags: Hardware Infrastructure, Software Infrastructure, IT Management, General

Blog posts 2007-02-27

Top advertisers on health sites: Weight Watchers, eDiets and Sepracor

Nielsen//NetRatings published the list of top advertisers on health, fitness, and nutritional sites in August 2005. Weight Watchers, eDiets and Sepracor are top ad buyers on health sites.Top 20 Advertisers on health sites in August 2005Company Impressions, 000ShareWeight Watchers International 116,058 20.5% eDiets.com 61,731 10.9% Sepracor 46,010 8.1% Novartis AG...

Tags: health, eDiets, Sepracor Inc., Weight Watchers

Blog posts 2005-12-04

Top advertisers for career sites: Monster, CareerBuilder, Net-Temps

Nielsen//NetRatings ranked top advertisers buying impressions on career sites. Data for the first week of April was surveyed. Top 20 advertisers on career sites Company Impressions, 000 % of all impressions Monster Worldwide 233,484 64.7% CareerBuilder, LLC 61,064 16.9% Net-Temps 20,805 5.8% AchieveYourCareer.com 10,496 2.9% Dice.com 6,529 1.8% Yahoo! Inc. 5,131 1.4% International Assessment Network 4,256 1.2% SnagAJob.com 3,693 1.0% ChicagoJobs.com 2,901 0.8% VA Careers 1,929 0.5% Wyeth Corporation 1,034 0.3% HomeEmployed.com 944 0.3% HamptonRoads.com 745 0.2% Job.com 658 0.2% Firebelly Technologies 626 0.2% Reed Elsevier plc 603 0.2% InterviewMastery.com 449 0.1% Savela & Associates 412 0.1% JobDig 402 0.1% Halliburton Company 293 0.1% Total 360,915 100.0% Source: Nielsen//NetRatings AdRelevance

Tags: career, career site, advertiser

Blog posts 2005-06-02

The Adventure Collection (Mobile)

When was the last time you went on an adventure? Come along on three with "The Adventure Collection" featuring H.G. Wells' "The Time Machine," "The Adventures of Robin Hood" and Mark Twain's "The Prince and the Pauper." In "The Time Machine" journey with H.G. Wells from a drawing room in...

Tags: Mobile, Palm Inc., eReader, Rampart Software Development, Adventure Collection, It', E-books, Personal Technology

Software downloads 2004-02-10

SAP NetWeaver Helps Pharmaceuticals Giant Interact With Healthcare Providers Worldwide

Located at Collegeville, Pennsylvania - Wyeth specializes in Life sciences and has US$19 billion as revenues. The company wanted to evolve existing Web site Infrastructure and unify healthcare-professional records. The company also wanted to create single channel for interaction with healthcare providers. The solution to this was attained by implementing...

Tags: SAP NetWeaver, SAP AG, Health Care, Web Services, Middleware, Vertical Industries, Healthcare, Benefits, Enterprise Software, Software, Human Resources

Case studies