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- Death of the Principle of Voluntarism?
- Much of the corporate sustainability and responsibility agenda has been propelled since the '90s by the idea that voluntary action on the part of corporations is more effective than regulation. It has been a celebration of market dynamism over moribund regulation, the latter of which would provide only for the lowest common denominator. At...
- Tags: Initiative, Diamond, Kimberly Process, Corporate Social Responsibility, Business Ethics, Corporate Law, Leadership, Management, Business Operations, James Farrar
- Blog posts 2009-06-25
- Bing vs. Bing: Pitching To Be Its Pitchman?
- You had to expect it. The personage who writes the Bing blog and column for Fortune is "moderately outraged" by Microsoft's use of his pen name as the name of its latest search engine. Gil Schwartz, the executive vice...
- Tags: Advertisement, Search Engine, Blog, Microsoft Corp., Search, Marketing Research, Marketing, Tom Steinert-Threlkeld
- Blog posts 2009-05-29
- Can you advise about social media if you don't use it?
- Can you advise about social media if you don't use it?agreed...there are just so many self-proclaimed "social media marketing types" out there. Reminds me of the "digital media marketers" in the early-mid '90s. For fun, go to linkedin and post a question on one of the many...
- Tags: social media
- Discussion threads 2009-02-27
- Omniture sees growing pains, but weathers economic storm
- Web traffic optimization and analytics company Omniture delivered a solid fourth quarter, but did highlight a few growing pains including "some rare latency issues" due to an upgrade and customers that are struggling amid a weak economy. Omniture's software--SiteCatalyst is the best known--is delivered as a service...
- Tags: Omniture Inc., Customer, Operational Accounting, Financial Planning, Marketing Research, Finance, Marketing, Larry Dignan
- Blog posts 2009-02-06
- News to know: RIP enterprise data center; Red Hat breach; Google
- Here are today’s notable headlines. You can get News To Know via email alert and RSS daily: Dion Hinchcliffe: Are we ready to declare the "time of death" for the enterprise data center? Joe McKendrick: Is SOA an elixir or real fix for 'medieval'...
- Tags: Google Inc., Red Hat Inc., Palm Inc., Video, Service-Oriented Architecture (SOA), Corporate Communications, Cellular Phones, Handhelds, Open Source, Web Services, Enterprise Software, Software, Marketing, Consumer Electronics, Personal Technology, Hardware, Larry Dignan
- Blog posts 2008-08-25
- Research market shares
- According to Morgan Stanley, combined TNS and GfK would have 14% of the global market research business, trailing Nielsen’s 18% but ahead of IMS in third place at 8%, and WPP, at 7%. After that, no other company has a share of more than 3%, leaving significant room for consolidation....
- Tags: Market Research, Marketing Research, Marketing, AM
- Blog posts 2008-06-23
- Reaping Rewards - And Awards - With SAS
- OgilvyOne Worldwide is a part of the WPP Group which - with more than 100,000 people working out of some 2,000 locations in 106 countries - positions itself as the world's strongest, most experienced and most highly awarded one-to-one marketing network. The challenge was that OgilvyOne New Zealand's SAS-based service...
- Tags: SAS Institute, OgilvyOne Worldwide
- Case studies 2008-04-01
- Mobile ad market
- Wall Street Journal collected various predictions on mobile ad market. Revenue from advertising on mobile devices approached $1 bln in 2007, according to Gartner. Group M, an advertising forecaster owned by WPP, estimates that $479 bln will be spent on advertising world-wide in 2008. By 2011, Informa Group PLC in...
- Tags: Advertisement, Mobile, AM
- Blog posts 2008-02-19
- Google vs. Microsoft: Dueling DoubleClick testimony
- Google and Microsoft took Capitol Hill Thursday as their rivalry spilled out during hearings on the Google's DoubleClick acquisition. Both parties have posted their prepared remarks before the Senate Subcommittee on Antitrust, Competition Policy and Consumer Rights Committee on the Judiciary. Here's a look at the backstory, Google's...
- Tags: Google Inc., Advertisement, Privacy, Microsoft Corp., DoubleClick Inc., Google Obviously, Larry Dignan
- Blog posts 2007-09-27
- News to know: iPhones relocked; Vista SP1 gallery; Facebook; DEMOfall 07
- Notable headlines: Larry Dignan: Apple to nuke unlocked iPhones with next update. Garett Rogers: Google launches 2 apps for the iPhone. Russell Shaw: Nine steps to hopefully re-lock your iPhone. Techmeme. Adrian Kingsley-Hughes: First look at Windows Vista SP1 (build 6001.16659). Gallery right. ...
- Blog posts 2007-09-25
- Yahoo, WPP join Microsoft in questioning Google-DoubleClick merger
- Yahoo, WPP join Microsoft in questioning Google-DoubleClick mergerjust a new 'axis of weasels'!this is a coallition among people that hate competition.M$ is hoping to shift the antitrust target off its back.Superpower Competition NormalContending natural monopolies are a fact of life in the 21st century software and web industries. Google has...
- Tags: Mergers & Acquisitions, Microsoft Corp., Google Inc., Yahoo! Inc., DoubleClick Inc., merger
- Discussion threads 2007-09-24
- Yahoo, WPP join Microsoft in questioning Google-DoubleClick merger
- Microsoft isn't the only one questioning whether a Google-DoubleClick merger would be good for advertisers and consumers. During a panel on "The Changing Landscape" at the MiXX 2007 Interactive Advertising Bureau IAB conference in New York on September 24, Yahoo and WPP Plc representatives joined a Microsoft...
- Tags: Google Inc., Advertisement, Merger, Yahoo! Inc., Microsoft Corp., DoubleClick Inc., Mergers & Acquisitions, Investment, Finance, Mary Jo Foley
- Blog posts 2007-09-24
- Google acquiring Feedburner for $100 million
- Google acquiring Feedburner for $100 millionWill Google acquire Experian?So as the dust settles on the recent acquisitions in the ad serving market, with WPP buying 24/7 Real Media, Google buying DoubleClick, Microsoft buying aQuantive, AOL buying AdTech and Yahoo buying Right Media – what has really happened?The answer is that...
- Tags: Feedburner, advertisement, Yahoo! Inc., Google Inc., ad serving, Experian
- Discussion threads 2007-05-25
- Just how valuable are those cookie files?
- The run on Internet advertising firms may be explained by the cache of cookies sitting in your browser. As we all know online advertising consolidation is rampant--Google bought DoubleClick; Microsoft grabbed aQuantive; WPP takes out 24/7 Real Media and Yahoo acquired Right Media. These moves have been attributed to everything...
- Tags: General, Google, Microsoft, Web Technology, Yahoo
- Blog posts 2007-05-23
- Noodling over how aQuantive is worth $6 billion
- Is aQuantive worth twice as much as DoubleClick? Why would Microsoft pay an 85 percent premium? Did Microsoft have a choice?These are questions I'm noodling as I ponder the Microsoft purchase of aQuantive (see Techmeme, aQuantive history, and Microsoft Q&A).Unfortunately, I'm not getting a lot of help with...
- Tags: Yahoo, Web Technology, Microsoft, Google
- Blog posts 2007-05-18
- Microsoft gets into the game; buys aQuantive for $6 billion
- Microsoft, loser of the DoubleClick sweepstakes and rumored to buy almost every online advertising company on the planet, is now on the bandwagon. The company acquired aQuantive for $6 billion. Microsoft will pay all cash for aQuantive. The company paid a whopping $66.50 a share for the company. Aquantive closed...
- Tags: Google, Microsoft, Web Technology, Yahoo
- Blog posts 2007-05-18
- Report: Microsoft to buy 24/7 Real Media for $1 billion
- Google grabs DoubleClick. Yahoo grabs Right Media. And now Microsoft is reportedly going to take out 24/7 Real Media. According to The New York Post, Microsoft and WPP Group are looking to buy Internet ad firm 24/7 Real Media for $1 billion,...
- Tags: General, Google, Microsoft, Search, Web Technology, Yahoo
- Blog posts 2007-05-01
- Web 2.0 in 2007: Brands rule!
- My Digital Markets 2007 predictions include: ‘Branded Conversations’ frame social media in 2007, as I presented January 4: February 4 will not only kickoff Super Bowl XLI, it will mark the major league debut of what I call brand-focused “user-involved” social media content, or “branded conversations."Last October I put...
- Tags: brand, Facebook, social media, Ford Motor Co., Web 2.0, Web
- Blog posts 2007-01-31
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