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	<title><![CDATA[website management Resources | ZDNet]]></title>
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		<title><![CDATA[Online ad strategies]]></title>
		<link><![CDATA[http://news.zdnet.com/2422-13569_22-244133.html]]></link>
		<description><![CDATA[There are more than 300 ad networks that focus on monetizing Web sites, so having a strategy is key. Ren Chin, marketing vice president for Yieldbuild, says that Web site publishers should consider three factors in their overall strategy for bringing in revenue: ad network selection, ad layout, and reporting.]]></description>
		<s:doctype><![CDATA[Whiteboards]]></s:doctype>
		<pubDate>Mon, 27 Oct 2008 17:05:41 -0700</pubDate>
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