web analytics Resources on ZDNet

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Web Analytics: The analysis and reporting of Web site traffic. See Web log.; Full Web Analytics Definition >>

ZDNet Resources

WASP (25-fx): The Web Analytics Solution Profiler is aimed at Web Analytics implementation specialists, Web analysts and savvy Web surfers who wants to understand how their behavior is being analyzed by the sites they visit. Provides detailed information about the data being collected trough Query String and Cookies by web analytics solutions....; Tags: Web, Analytics, Web Analytics, Web Analytics Solution Profiler, Marketing Research, Financial Planning, Marketing, Finance; Software downloads 2007-09-28
web analytics Developer Standardizes on Microsoft Software to Gain Competitive Edge: In the past, Web analytics solution provider WebTrends maintained its products on multiple platforms, with its products for Linux and UNIX accounting for 41 percent of costs but only 17 percent of revenue. To better align itself with market demands, WebTrends decided to standardize on the Windows operating system for...; Tags: Developer, Web, Analytics, WebTrends Corp., Microsoft Corp., Web Analytics, Web Analytics Developer, Marketing Research, Microsoft Windows, Tools & Techniques, Marketing, Operating Systems, Software, Management; Case studies 2007-07-01
Taking web analytics to new data types (Visual Sciences: web analytics style throughout the enterprise): Taking Web analytics to new data types (Visual Sciences: Web analytics style throughout the enterprise)interesting..interestinghttp://www.popscreensavers.net3D screensavers; Tags: Financial Planning, Marketing research, Web analytics, analytics, Visual Sciences Inc., data type; Discussion threads 2007-05-15
Google Analytics: Should Google be minding YOUR Web business?: Google is doing a full court press for “V2” of Google Analytics. Occam’s Razor blog by Avinash Kaushik, an “independent consultant” and author of “Web Analytics, an hour a day”:Version 2 is so radically different and provides such a compelling value proposition to users of web analytics that I...; Tags: Metrics, Google Software Applications, Google, Enterprise; Blog posts 2007-05-09
WebSideStory becomes Visual Sciences; bolsters enterprise focus: Web analytics company WebSideStory has changed its name to Visual Sciences and launched a bevy of new software products to expand more into enterprise software. Image Gallery: These screenshots show the latest Web/data analytics software from Visual Sciences. ...; Tags: Web Technology, Software Infrastructure, General, Enterprise 2.0, Datacenter, Business Intelligence; Blog posts 2007-05-09

Visual Sciences: web analytics style throughout the enterprise: Visual Sciences, formerly known as WebSideStory, is bolstering its reach into the enterprise with a series of 3D applications.; Tags: WebSideStory Inc., Web analytics, analytics, 3D; Image galleries 2007-05-09
NuConomy preps social web analytics and incentive platform: NuConomy preps social Web analytics and incentive platformAbout Time...Nice idea and nice write up Dan. Smaller publishers are going to need ease of use and simplicity as far as the feature set goes (read: zero analytical background) for this to make it.; Tags: Financial Planning, Marketing research, Sales force management, incentive platform, NuConomy, Web analytics, analytics, incentive; Discussion threads 2007-04-29
NuConomy preps social web analytics and incentive platform: In the age of AJAX, user-generated content and the data mining of Web attention data as the currency of the realm, there is a thirst for a generalized platform that measures more than page views and a few other basic metrics. NuConomy, a five-person Israeli startup based in Tel Aviv,...; Tags: Wired & Wireless, Social networking, SaaS, General, Business Intelligence; Blog posts 2007-04-29
SmarterStats (exe): Track your website's growth and forecast internet trends with integrated features like geographic reporting, and enhanced data mining. SmarterStats 3.x is the perfect solution for individuals, small businesses, and hosting companies who are looking for an enterprise-level web analytics application without the inflated price. Version 3.2.2602 may include unspecified updates,...; Tags: Web Analytics, Marketing Research, Marketing; Software downloads 2007-03-15
Want to be a sales genius?: Genius.com co-founder & CEO David Thompson is on a sales mission: Help sales people sell, better.A marketing veteran of WebEx Communications, Thompson knows what it takes to make a sale online and he is applying that knowledge for the benefit of all sales people with the “on demand, real time,...; Tags: Enterprise, CEO Interviews, Marketing, Genius, sales; Blog posts 2006-11-16
Functionalism: A New Approach to web analytics: Despite dramatic improvements in the reporting and measurement capabilities of common web analytic tools, the actual practice of web measurement has not shown similar advances. The results of many analytic efforts are disappointing, and the usefulness of web measurement to an organization is still very dependent on having an outstanding...; Tags: Web, Analytics, Web Analytics, Tool, Web Measurement, Channel Management, Productivity, Marketing; White papers 2006-07-01
HBX and SiteCatalyst: Comparative Analysis: There are many third-party web analytical tools available, among which WebSideStory's HBX and Omniture's SiteCatalyst are among the most prominent. With SiteCatalyst aiming for an IPO later this year and grabbing a larger market share, and WebSideStory doing everything they can to prevent that from happening, it is important for...; Tags: Analysis, Web Analytics, Tool, Visual Sciences Inc., Productivity, Marketing Research, IPO, Marketing, Financial Services; White papers 2006-06-01
How to Use web analytics for Improving Web Applications: As soon as a Web application has been deployed into the production environment, typically by the end of its development, some or all of its features are available to the users. By observing and analyzing the application usage over a certain period of time, it is possible to extract users'...; Tags: Analytics, Web Application, Web Analytics, Financial Planning, Marketing Research, Finance, Marketing; White papers 2006-05-19
Web-Site Analytics - A Land Mine or a Gold Mine?: This paper is a practical guide to avoiding the hidden land mines of Web-site analysis and providing a gold mine of information about an individual's Web site and its use. Technical issues related to using the Web log and other data to understand activity on a person's Web site are...; Tags: Web, Analytics, SAS Institute, Web Analytics, Channel Management, Marketing Research, Marketing; White papers 2006-02-28
62% of marketers happy with their web analytics package: 62% of marketers happy with their Web analytics packageThat's nicePackages are standardized more and more. I expect the worst commercial package will meet most people requirements in the near future.; Tags: Financial Planning, Marketing research, Web analytics, analytics; Discussion threads 2006-01-27
62% of marketers happy with their web analytics package: 70% of respondents to Knexus Community survey have changed their web analytics package over the last two years. For most companies, the objective has been to obtain a more powerful web analytics tool. Good and fast reporting, real time data and user friendliness are the three main advantages of today's...; Tags: analytics, Web analytics; Blog posts 2006-01-27
Only 17% of companies use web analytics: 17% of the 250 thousand or so companies with at least $1 mln in annual revenue and a Web site now use analytical tools and services for those sites, JupiterResearch tells New York Times. The industry currently attracts about $460 mln in revenue, divided between publicly traded companies like WebSideStory...; Tags: Web analytics, analytics; Blog posts 2005-11-14
An Integrated Approach to Digital Marketing Through web analytics: Do you spend your days trying to consolidate marketing data from separate applications? This IDC report explains how Web analytics can serve as the platform on which your other digital marketing applications can be deployed and optimized. Web analytics can help marketers optimize their search engine...; Tags: Analytics, Web Analytics, Visual Sciences Inc., Integration, Marketing Research, Financial Planning, Marketing, Finance; White papers 2005-06-01
web analytics to generate $275 mln in 2005: Web analytics will top $375 mln in 2005, Forrester Research says.; Tags: Web analytics, analytics; Blog posts 2005-05-23
The downside to Google's web analytics play: The downside to Google's web analytics playShake the money treeuntil it stops raining money! Google should do whatever makes the most money for its shareholders. As for striking a faustian bargain . . .For-profit company = must make moneyI think this boils down to two simple facts. First, Google is...; Tags: Marketing research, Financial Planning, First Google, Google Inc., Web analytics, analytics; Discussion threads 2005-03-30