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	<title><![CDATA[web advertising Resources | ZDNet]]></title>
	<link><![CDATA[http://updates.zdnet.com/tags/web+advertising.html]]></link>
	<description><![CDATA[White papers, case studies, technical articles, and blog posts relating to web advertising]]></description>
	<s:counts start="0" returned="7" found="7" />
	<language>en-us</language>
	<item>
		<title><![CDATA[Microsoft aims to be one of 'top two' in Web advertising]]></title>
		<link><![CDATA[http://talkback.zdnet.com/5208-9588-0.html?forumID=1&threadID=62894&messageID=1161868&start=0]]></link>
		<description><![CDATA[Microsoft aims to be one of 'top two' in Web advertisingOnline Advertising is a wiser investment now more than everWhen compared to traditional advertising it becomes obvious the objective of marketing.Marketing is not what generates a sale or closes the sale.  Marketing in any business is to attract a...]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Sat, 04 Apr 2009 12:14:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/marketing+research.html"><![CDATA[Marketing research]]></category>
		<category domain="http://updates.zdnet.com/tags/web.html"><![CDATA[Web]]></category>
		<category domain="http://updates.zdnet.com/tags/microsoft+corp..html"><![CDATA[Microsoft Corp.]]></category>
		<category domain="http://updates.zdnet.com/tags/customer+flow.html"><![CDATA[customer flow]]></category>
		<category domain="http://updates.zdnet.com/tags/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/web+advertising.html"><![CDATA[Web Advertising]]></category>
		<category domain="http://updates.zdnet.com/tags/revenue.html"><![CDATA[revenue]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">MSFT</category>
		<category domain="tickers">MSFT</category>
	</item>
	<item>
		<title><![CDATA[The open source opportunity in web advertising]]></title>
		<link><![CDATA[http://talkback.zdnet.com/5208-11202-0.html?forumID=1&threadID=52610&messageID=992199&start=0]]></link>
		<description><![CDATA[The open source opportunity in web advertisingFireFox Beta 1 was issued...... in November, 2007.  If that final 3.0 is a version number, I don't think the entry comes from 2006.You might ask if the person using FireFox could remember and report when he first downloaded 3.0.Microsoft sells advertising...... and...]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Thu, 02 Oct 2008 13:09:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/sales+strategy.html"><![CDATA[Sales strategy]]></category>
		<category domain="http://updates.zdnet.com/tags/open+source+opportunity.html"><![CDATA[open source opportunity]]></category>
		<category domain="http://updates.zdnet.com/tags/web+advertising.html"><![CDATA[Web Advertising]]></category>
		<category domain="http://updates.zdnet.com/tags/sales.html"><![CDATA[sales]]></category>
		<category domain="http://updates.zdnet.com/tags/security.html"><![CDATA[security]]></category>
		<category domain="http://updates.zdnet.com/tags/open+source.html"><![CDATA[open source]]></category>
		<category domain="http://updates.zdnet.com/tags/web.html"><![CDATA[Web]]></category>
	</item>
	<item>
		<title><![CDATA[The open source opportunity in web advertising]]></title>
		<link><![CDATA[http://blogs.zdnet.com/Murphy/?p=1258]]></link>
		<description><![CDATA[Changes in IE8 and pre-beta comments aboujt IE9 suggest that the day is coming when pages assembled from multiple sources will  always be considered untrusted and some of the content automatically removed. This poses a big problem for web advertisers and content assemblers - a problem that spells an...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 02 Oct 2008 06:05:16 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/web.html"><![CDATA[Web]]></category>
		<category domain="http://updates.zdnet.com/tags/web+advertising.html"><![CDATA[Web Advertising]]></category>
		<category domain="http://updates.zdnet.com/tags/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://updates.zdnet.com/tags/open+source.html"><![CDATA[Open Source]]></category>
		<category domain="http://updates.zdnet.com/tags/xss.html"><![CDATA[XSS]]></category>
		<category domain="http://updates.zdnet.com/tags/advertiser.html"><![CDATA[Advertiser]]></category>
		<category domain="http://updates.zdnet.com/tags/phishing.html"><![CDATA[Phishing]]></category>
		<category domain="http://updates.zdnet.com/tags/microsoft+windows.html"><![CDATA[Microsoft Windows]]></category>
		<category domain="http://updates.zdnet.com/tags/cyberthreats.html"><![CDATA[Cyberthreats]]></category>
		<category domain="http://updates.zdnet.com/tags/security.html"><![CDATA[Security]]></category>
		<category domain="http://updates.zdnet.com/tags/spam+and+phishing.html"><![CDATA[Spam And Phishing]]></category>
		<category domain="http://updates.zdnet.com/tags/operating+systems.html"><![CDATA[Operating Systems]]></category>
		<category domain="http://updates.zdnet.com/tags/software.html"><![CDATA[Software]]></category>
		<category domain="http://updates.zdnet.com/tags/paul+murphy.html"><![CDATA[Paul Murphy]]></category>
	</item>
	<item>
		<title><![CDATA[MySpace, Facebook showcase targeted Web advertising]]></title>
		<link><![CDATA[http://talkback.zdnet.com/5208-9588-0.html?forumID=1&threadID=40647&messageID=750851&start=0]]></link>
		<description><![CDATA[MySpace, Facebook showcase targeted Web advertisingunderesitmating the size of the dataminefacebook is positioned to do more than say someone is Tom Cruise fan. Facebook can tell that in a 5 digit zip women who went to catholic schools and have more male tha female friends who are members of service...]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Mon, 05 Nov 2007 09:47:00 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/facebook.html"><![CDATA[Facebook]]></category>
		<category domain="http://updates.zdnet.com/tags/myspace.html"><![CDATA[MySpace]]></category>
		<category domain="http://updates.zdnet.com/tags/web+advertising.html"><![CDATA[Web Advertising]]></category>
		<category domain="http://updates.zdnet.com/tags/web.html"><![CDATA[Web]]></category>
	</item>
	<item>
		<title><![CDATA[Ballmer 'keen' on Web advertising, mum on AOL]]></title>
		<link><![CDATA[http://talkback.zdnet.com/5208-9588-0.html?forumID=1&threadID=15791&messageID=313459&start=0]]></link>
		<description><![CDATA[Ballmer 'keen' on Web advertising, mum on AOLThoughts After Watching the Ballmer Video11. Kids, crystal meth is a dangerous substance.... 10. Hello, Schwab? Yes, please liquidate my position in Microsoft immediately. 9. Did he just say "GIVE IT UP FOR ME!!!!!"????     8. I hope he doesn't...]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Wed, 07 Dec 2005 10:49:00 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/rosie+o%2527donnell.html"><![CDATA[Rosie O'Donnell]]></category>
		<category domain="http://updates.zdnet.com/tags/web.html"><![CDATA[Web]]></category>
		<category domain="http://updates.zdnet.com/tags/steve+ballmer.html"><![CDATA[Steve Ballmer]]></category>
		<category domain="http://updates.zdnet.com/tags/personal+attack.html"><![CDATA[personal attack]]></category>
		<category domain="http://updates.zdnet.com/tags/attack.html"><![CDATA[attack]]></category>
		<category domain="http://updates.zdnet.com/tags/web+advertising.html"><![CDATA[Web Advertising]]></category>
		<category domain="http://updates.zdnet.com/tags/america+online+inc..html"><![CDATA[America Online Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/gloria+estefan.html"><![CDATA[Gloria Estefan]]></category>
	</item>
	<item>
		<title><![CDATA[The eyeballs war]]></title>
		<link><![CDATA[http://talkback.zdnet.com/5208-10535-0.html?forumID=1&threadID=11259&messageID=224852&start=0]]></link>
		<description><![CDATA[The eyeballs warIP's not the only way to calculate eyeballsAt least a couple come to mind.Cookies, unique per visitor (subject to people actually allowing cookies.)Dynamic pages, unique per visitor, e.g. web bug the web page Subject to people hitting reloadFlash Shared ObjectsI've seen all of these used, so it's not...]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Mon, 20 Jun 2005 06:35:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/channel+management.html"><![CDATA[Channel management]]></category>
		<category domain="http://updates.zdnet.com/tags/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://updates.zdnet.com/tags/ip.html"><![CDATA[IP]]></category>
		<category domain="http://updates.zdnet.com/tags/web.html"><![CDATA[Web]]></category>
		<category domain="http://updates.zdnet.com/tags/churn.html"><![CDATA[churn]]></category>
		<category domain="http://updates.zdnet.com/tags/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://updates.zdnet.com/tags/web+advertising.html"><![CDATA[Web Advertising]]></category>
		<category domain="http://updates.zdnet.com/tags/eyeball.html"><![CDATA[eyeball]]></category>
	</item>
	<item>
		<title><![CDATA[Web Advertising (Mobile)]]></title>
		<link><![CDATA[http://downloads.zdnet.com/abstract.aspx?docid=1087247]]></link>
		<description><![CDATA[Writing a killer sales letter is one of the most important keys to success online. Find out this NEW system we developed to combine content and sales copy for awesome online promotions. ]]></description>
		<s:doctype><![CDATA[Software downloads]]></s:doctype>
		<pubDate>Fri, 21 Dec 2001 00:00:00 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/web.html"><![CDATA[Web]]></category>
		<category domain="http://updates.zdnet.com/tags/web+advertising.html"><![CDATA[Web Advertising]]></category>
		<category domain="http://updates.zdnet.com/tags/mobile.html"><![CDATA[Mobile]]></category>
		<category domain="http://updates.zdnet.com/tags/mh+publishing.html"><![CDATA[MH Publishing]]></category>
		<category domain="http://updates.zdnet.com/tags/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://updates.zdnet.com/tags/sales+force+management.html"><![CDATA[Sales Force Management]]></category>
		<category domain="http://updates.zdnet.com/tags/sales.html"><![CDATA[Sales]]></category>
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