web advertising Resources on ZDNet

ZDNet Resources

MySpace, Facebook showcase targeted web advertising: MySpace, Facebook showcase targeted Web advertisingunderesitmating the size of the dataminefacebook is positioned to do more than say someone is Tom Cruise fan. Facebook can tell that in a 5 digit zip women who went to catholic schools and have more male tha female friends who are members of service...; Tags: Facebook, MySpace, Web Advertising, Web; Discussion threads 2007-11-05
Ballmer 'keen' on web advertising, mum on AOL: Ballmer 'keen' on Web advertising, mum on AOLThoughts After Watching the Ballmer Video11. Kids, crystal meth is a dangerous substance.... 10. Hello, Schwab? Yes, please liquidate my position in Microsoft immediately. 9. Did he just say "GIVE IT UP FOR ME!!!!!"???? 8. I hope he doesn't...; Tags: Rosie O'Donnell, Web, Steve Ballmer, personal attack, attack, Web Advertising, America Online Inc., Gloria Estefan; Discussion threads 2005-12-07
The eyeballs war: The eyeballs warIP's not the only way to calculate eyeballsAt least a couple come to mind.Cookies, unique per visitor (subject to people actually allowing cookies.)Dynamic pages, unique per visitor, e.g. web bug the web page Subject to people hitting reloadFlash Shared ObjectsI've seen all of these used, so it's not...; Tags: Channel management, Advertising & Promotion, IP, Web, churn, advertisement, Web Advertising, eyeball; Discussion threads 2005-06-20

Additional Resources

Safari "Carpet Bomb" attack information released: Fellow Ernst & Young ITEC co-worker Nitesh Dhanjani released information about some of his newest research on the Safari web browser this morning, and interestingly enough, Apple has decided NOT to fix some of the issues he presented. Dhanjani reported three issues, as follows below from his...; Tags: HTML, Apple Safari, Apple Inc., Issue, Safari Carpet Bomb.It, Security, Nathan McFeters; Blog posts 2008-05-15
The real question: Is Microsoft still interested in Yahoo?: I actually believed Microsoft CEO Steve Ballmer when he said he was walking away from buying Yahoo. I wasn't among the crowd who thought Ballmer was just posturing, waiting for Yahoo stock prices to plummet and Yahoo shareholder lawsuits to mount before sweeping back in and getting Yahoo for a...; Tags: Yahoo! Inc., Microsoft Corp., Web Site Development, Financial Accounting, Internet, Finance, Mary Jo Foley; Blog posts 2008-05-15

Commercialising the Semantic Web: Following an earlier post on this blog, last month I found myself moderating a panel in the final session of one of the tracks at this year's World Wide Web Conference in Beijing. As I commented via Twitter at the end of the session, "Great...; Tags: Garlik, Semantic Web, Internet, Paul Miller; Blog posts 2008-05-15
Can Icahn bring Microsoft's Yahoo bid back?: Updated: Billionaire investor Carl Icahn announced an alternate board of directors for Yahoo in a move that could revive a Microsoft bid. Will Microsoft chief Steve Ballmer bite? As expected Icahn announced his alternate slate, which includes Mark Cuban, who sold Broadcast.com to...; Tags: Yahoo! Inc., Microsoft Corp., Carl Icahn, Corporate Governance, Business Operations, Corporate Law, Larry Dignan; Blog posts 2008-05-15
Ask.com buys Dictionary.com; Bolsters reference content: Ask.com plans to buy Lexico Publishing Group, the company behind Dictionary.com, Thesaurus.com and Reference.com, for an undisclosed sum. The fourth largest search engine briefed a few reporters on its plans such as News.com's Stephen Shankland. The deal is expected to be officially announced Thursday. ...; Tags: Ask.com, Larry Dignan; Blog posts 2008-05-15
News to know: Comcast-Plaxo; Icahn-Yahoo; Linux; Microsoft: Notable headlines: Larry Dignan: Comcast buys Plaxo: Will social networking and TV fly? Dennis Howlett: Comcast scoops up Plaxo: good move Dan Farber: Comcast goes social with Plaxo acquisition Techmeme EIC podcast: HP-EDS; Google; SaaS Adrian...; Tags: Plaxo Inc., Google Inc., Larry Dignan, Comcast Corp., Workday, Microsoft Corp., Zoho, Linux, Microsoft Windows, Desktops, Rootkits, Microsoft Windows Vista (Longhorn), Operating Systems, UNIX, Software, Hardware, Security, Spyware, Adware & Malware; Blog posts 2008-05-15
ABC called looking for an "All American" bachelor...: I got a call from one of the producers of The Bachelor looking for a new crop. Did I know any bachelors? I said I did. They said they should be tall, the women are asking for at least 6 foot tall, they should be charming, handsome, and have...; Tags: Look, ABC Inc., Women, Gender And Diversity, Web 2.0, Channel Management, Human Resources, Internet, Marketing, Tom Foremski; Blog posts 2008-05-15
Aviv Raff drops an 0-day for IE 7.0 and 8.0b on XP: I've been busy all day and just haven't been able to get to it until now, but Aviv Raff is a seriously bad man. I follow his blog religiously as he always has some cool stuff going on and a lot of it tends to be thought provoking for other...; Tags: HTML, Microsoft Windows XP, Microsoft Internet Explorer 7, Blog, Microsoft Internet Explorer, Aviv Raff, Blogging, Web Browsers, Internet, Nathan McFeters; Blog posts 2008-05-14
UC Law bans classroom web access: I love having Internet access during my grad classes. I can get additional references for any information presented with a quick bit of Googling, I can examine alternate viewpoints, or I can look at last week's homework. Of course, I can also check my email, write a blog...; Tags: Web, Professor, Student, University Of Chicago Law School, Law School, Notebooks, Hardware, Notebooks & Tablets, Christopher Dawson; Blog posts 2008-05-14
Comcast buys Plaxo: Will social networking and TV fly?: Comcast has acquired Plaxo in a move that aims to make the cable giant's interactive portfolio more social and potentially bring a little Web 2.0 to your set-top box. Financial terms weren't disclosed, but TechCrunch puts the deal at about $150 million to $170 million. Comcast has...; Tags: Plaxo Inc., Network, Comcast Corp., Game Plan, TVs, Tv & Home Theater, Social Networking, Personal Technology, Home Entertainment, Online Communications, Marketing, Advertising & Promotion, Larry Dignan; Blog posts 2008-05-14
Comcast scoops up Plaxo: good move: In a move that surprises few people, Plaxo is being acquired. The surprise - at least for some - is that it is Comcast and not one of the usual suspects of Facebook or Google. Comcast is Plaxo's biggest partner and provides hosting for all Comcast email subscriber address books....; Tags: Plaxo Inc., Comcast Corp., Advertising & Promotion, E-mail, Marketing, Online Communications, Dennis Howlett; Blog posts 2008-05-14
Photos: Where the building is the network: The San Jose, Calif., headquarters of Echelon, maker of technologies for smart buildings, model the company's energy management systems.Behind the scenes of "smart" buildings, including the Louvre Museum in Paris and the Sears Tower in Chicago, lies technology from Echelon. The company doesn''t call its embedded control technologies "green,"...; Tags: Network, Echelon, Photograph, Building, It', Echelon', That', Networking, CNET News.com; Image galleries 2008-05-14
WWDC08: Tickets sold out: According to Macworld Apple today confirmed that its Worldwide Developer Conference WWDC, held 9-13 June 2008 in San Francisco, has sold out for the first time in the history of the event. "Response to this year's WWDC has been off the charts and we are delighted with the show...; Tags: Apple iPhone, SDK, Conference, Jason D. O\'Grady; Blog posts 2008-05-14
Workday: a tipping point?: Larry Dignan is enthusiastic about Workday's 200,000 person deal it won to supply Flextronics with HR functionality, adding in the Chiquita 26,000 person deal as validation for what he suggests is a 'tipping point' for Workday. I'm a little more cautious. Next week, Workday will release update...; Tags: Workday, Dennis Howlett; Blog posts 2008-05-14
Get the AOL Succubus Off My Back!: Pursuing a career in Information Technology comes with certain responsibilities and baggage -- among these are having to act as a personal, unpaid member of the Geek Squad whenever a friends and family computer is ill. Yesterday I got a phone call...; Tags: America Online Inc., Internet, E-mail Providers, 3G, Tools & Techniques, Strategy, Cellular Phones, Consumer Electronics, Personal Technology, Management, Jason Perlow; Blog posts 2008-05-14
Linux's biggest victory so far - Splashtop to ship on ASUS motherboards: In what I think is the biggest victory for Linux so far, DeviceVM's Splashtop Linux desktop will ship across the entire P5Q range of motherboards, with more to follow by the end of the year. DeviceVM, the award-winning developer of Splashtop™, today announced the proliferation of their innovative software...; Tags: ASUS, Motherboard, Model, Linux, UNIX, Operating Systems, Open Source, Software, Adrian Kingsley-Hughes; Blog posts 2008-05-14
OK, Dell. Maybe your tech's greener, but what about green services?: Great timing on Dell's part. Wait until arch-rival or at least one of them Hewlett-Packard is busy chatting up the press about a minor (ha!) services acquisition, and then WAY up the ante when it comes to an energy-efficiency proclamation. Here's the thing: While other vendors, including...; Tags: Dell Computer Corp., Hewlett-Packard Co., Electronic Data Systems Corp., Data Centers, Mergers & Acquisitions, Corporate Law, Storage, Hardware, Data Management, Investment, Finance, Business Operations, Heather Clancy; Blog posts 2008-05-14