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NBC takes (no) 30 second video pre-roll ad stand: How committed is NBC Universal to capturing the “rising currency” that is broadband video on the Web?Peter Naylor, SVP, Digital Media Sales, NBC Universal, reaffirmed NBC is in to win, as the kick-off speaker, and principal sponsor, of yesterday’s Interactive Advertising Bureau IAB Leadership Forum on Digital Video that took...; Tags: advertisement, Donna Bogatin, Marketing, NBC Universal Inc., online video, Television, TV, Video, Web?Peter Naylor, YouTube; Blog posts 2007-05-08

Advertising 2.0: Crystal ball, anyone?: Ad:Tech, underway since yesterday in NYC, proudly touts it “pre-registered” 12,000 attendees, and it feels like they all showed up! The conference-expo-launch pad-party circuit is billed as an “Inclusive Look at How the Intersection of Marketing and Technology is Shaping the Future of Brand.”So many “looks” have been included, in...; Tags: advertisement, Advertising, Business Models, Culture, Donna Bogatin, Marketing, Media, NBC Universal Inc., Social Media, Television, TV, User-Generated Content, Video, Web 2.0, YouTube, YouTube Inc.; Blog posts 2006-11-07

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