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	<title><![CDATA[virgin entertainment Resources | ZDNet]]></title>
	<link><![CDATA[http://updates.zdnet.com/tags/virgin+entertainment.html]]></link>
	<description><![CDATA[White papers, case studies, technical articles, and blog posts relating to virgin entertainment]]></description>
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		<title><![CDATA[CIO Sessions: Virgin Entertainment's Robert Fort]]></title>
		<link><![CDATA[http://blogs.zdnet.com/BTL/?p=3776]]></link>
		<description><![CDATA[As part of our CIO Session video series I talked with Virgin Entertainment Group CIO  Robert Fort. He told me that risk-taking and innovation are at the heart of his company&rsquo;s culture, driven from the top by company Chairman Richard Branson, whos forward and unique way of thinking permeates...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Fri, 13 Oct 2006 16:22:50 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/robert+fort.html"><![CDATA[Robert Fort]]></category>
		<category domain="http://updates.zdnet.com/tags/virgin+entertainment.html"><![CDATA[Virgin Entertainment]]></category>
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		<title><![CDATA[Virgin Entertainment Group CIO: Robert Fort]]></title>
		<link><![CDATA[http://news.zdnet.com/2422-12794_22-334762.html]]></link>
		<description><![CDATA[CIO of Virgin Entertainment Group, Robert Fort says that risk-taking and innovation are at the heart of his companyâ€™s culture.  Fort is responsible for the switch from analog CD listening stations to digital kiosks in Virgin Megastores where listeners can now browse the entire store inventory online. Fort talks...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 10 Oct 2006 08:43:22 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/virgin+entertainment.html"><![CDATA[Virgin Entertainment]]></category>
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		<category domain="http://updates.zdnet.com/tags/strategy.html"><![CDATA[Strategy]]></category>
		<category domain="http://updates.zdnet.com/tags/leadership.html"><![CDATA[Leadership]]></category>
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		<title><![CDATA[Virgin Entertainment Group CIO: Robert Fort]]></title>
		<link><![CDATA[http://news.zdnet.com/2422-12794_22-334762.html]]></link>
		<description><![CDATA[CIO of Virgin Entertainment Group, Robert Fort says that risk-taking and innovation are at the heart of his company's culture.  Fort is responsible for the switch from analog CD listening stations to digital kiosks in Virgin Megastores where listeners can now browse the entire store inventory online. Fort talks...]]></description>
		<s:doctype><![CDATA[Videos]]></s:doctype>
		<pubDate>Tue, 10 Oct 2006 08:43:22 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/virgin+entertainment.html"><![CDATA[Virgin Entertainment]]></category>
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		<category domain="http://updates.zdnet.com/tags/robert+fort.html"><![CDATA[Robert Fort]]></category>
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		<title><![CDATA[Robert Fort, CIO Virgin Entertainment Group]]></title>
		<link><![CDATA[http://news.zdnet.com/2422-12794_22-334762.html]]></link>
		<description><![CDATA[Dan Farber:  Robert thanks for joining me.    Robert Fort:   Well, thanks for having me.    Dan Farber:  Virgin is a very large and diverse company based in the U.K., and youâ€™re CIO for Virgin Entertainment Group. What precisely is in that...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 10 Oct 2006 08:33:40 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/innovation.html"><![CDATA[Innovation]]></category>
		<category domain="http://updates.zdnet.com/tags/virgin+entertainment.html"><![CDATA[Virgin Entertainment]]></category>
		<category domain="http://updates.zdnet.com/tags/risk.html"><![CDATA[Risk]]></category>
		<category domain="http://updates.zdnet.com/tags/cd.html"><![CDATA[CD]]></category>
		<category domain="http://updates.zdnet.com/tags/product.html"><![CDATA[Product]]></category>
		<category domain="http://updates.zdnet.com/tags/customer.html"><![CDATA[Customer]]></category>
		<category domain="http://updates.zdnet.com/tags/kiosk.html"><![CDATA[Kiosk]]></category>
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		<title><![CDATA[ROI Case Study: Microsoft BizTalk Server Virgin Entertainment]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=237651]]></link>
		<description><![CDATA[Virgin Entertainment is a multi-channel music and entertainment retailer, providing consumers with entertainment products including music, DVDs, videos, and books. Increasing competitive pressures continue to drive retailers to look for new ways to improve and protect profits. Virgin was using a hosted service to analyze its point of sale data,...]]></description>
		<s:doctype><![CDATA[Case studies]]></s:doctype>
		<category domain="http://updates.zdnet.com/tags/virgin+entertainment.html"><![CDATA[Virgin Entertainment]]></category>
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		<category domain="http://updates.zdnet.com/tags/microsoft+biztalk+server.html"><![CDATA[Microsoft BizTalk Server]]></category>
		<category domain="http://updates.zdnet.com/tags/roi.html"><![CDATA[ROI]]></category>
		<category domain="http://updates.zdnet.com/tags/microsoft+corp..html"><![CDATA[Microsoft Corp.]]></category>
		<category domain="http://updates.zdnet.com/tags/entertainment.html"><![CDATA[Entertainment]]></category>
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