Sponsored White Papers, Webcasts, and Downloads
ZDNet Resources
- Video ads now on Google result pages
- It sounds like Google's starting to get into the display ad game with the news that videos will start showing up alongside natural search results on Google. The question some people are asking is if these new ad units will be accepted by users. ...
- Tags: Google Inc., Video Advertisement, Advertisement, Video, Garett Rogers
- Blog posts 2008-02-15
- Google to test video ads in search; Will there be a revolt?
- Google to test video ads in search; Will there be a revolt?I'm annoyed at Google's banner adsthat have started popping up at sites. Guess what? Yesterday, they got added to my Ad Block filter. If I start seeing video ads, I'll do the same.No ads. Period....
- Tags: SEARCH, advertisement, Google Inc., video advertisement, video
- Discussion threads 2008-02-15
- Google to test video ads in search; Will there be a revolt?
- Google is reportedly going to test visual ads in its search results instead of the usual small text ads. The big question is what the reaction will be? According to Saul Hansell at the New York Times' Bits blog, Google has begun experimenting with video ads on...
- Tags: Google Inc., Video Advertisement, Advertisement, Video, Search Result, Larry Dignan
- Blog posts 2008-02-15
- Outdoor video ads market, 2006-2011
- Outdoor video advertising spending will total $2.3 bln in 2011, up from $1.3 bln in 2007, according to eMarketer. US Outdoor Video Advertising Spending, 2006-2011 Year Spending, bln.$ Growth 2006 $1.0 28.0% 2007 1.3 24.8...
- Tags: Video Advertisement, Advertisement, Video, eMarketer, Corporate Communications, Sales Channel, Marketing, Sales, NB
- Blog posts 2008-01-17
- IAC Citysearch: Can video ads make local search cool?
- IAC Citysearch: Can video ads make local search cool?Can Adblock make Firefox more popular?;)You bet your sweet bippy it will! :D
- Tags: Corporate communications, SEARCH, CitySearch, video advertisement, IAC/InterActive Corp., local search, advertisement, video
- Discussion threads 2007-05-02
- IAC Citysearch: Can video ads make local search cool?
- Local old timer Citysearch announces a much needed facelift today, literally.Heralding the “next-generation” of Citysearch, the veteran IAC owned cityguide launched a bevy of trendy Web 2.0 social features and interactive services along with a new “cool” blue interface and rejuvenated tag line: “Live like an insider.” How does Citysearch...
- Tags: Video, Marketing, Local, Advertising
- Blog posts 2007-05-02
- Now here's an idea: Vonage video ads tied to YouTube posts
- Now here's an idea: Vonage video ads tied to YouTube postsWorst idea ever for youtube...Honestly, worst Idea ever! I commented on this on my blog: http://blog.biernacki.ca/?p=14But basically to sum it up, ads before video = annoying, not just intrusive, they just rub me the wrong way whenever a site FORCES...
- Tags: Corporate communications, YouTube Inc., video, advertisement, NOW HERE, video advertisement, Vonage Holdings Corp.
- Discussion threads 2007-01-04
- Now here's an idea: Vonage video ads tied to YouTube posts
- Im not pulling this one out of the ether. Or the Ethernet.The idea is actually hinted at by Matt Wasserlauf, who is CEO of online video ad network Broadband Enterprises. Matt tells Mediaweeks Mike Shields that "such inventory referring to ad availabilities is ideal for less content-phobic direct-marketing brands that...
- Tags: advertisement, Vonage Holdings Corp., YouTube, trends, Vonage, General
- Blog posts 2007-01-04
- Video advertising revs up
- Oliver Luckett, a Revver co-founder and senior-vice president of network development, said his company plans to open up its APIs, which connect video owners with advertising. Speaking at the Building Blocks conference. "We plan to completely open up our system. For the last nine months we have been working secret...
- Tags: Revver, video
- Blog posts 2006-08-15
- Google puts video ads on Google Video
- Google puts video ads on Google VideoWho decides- content owner or advertiser?Garett, Great story! The screen shots really help in understanding what they are doing. Today the advertiser decides which content their ads will be associated with. I wonder if in the future the content owner will also want some...
- Tags: Corporate communications, advertiser, video, advertisement, content owner, Google Inc., brand, Google Video, video advertisement
- Discussion threads 2006-06-23
- Google puts video ads on Google Video
- Google is now offering "free today" ad-supported videos on Google Video. These videos, when purchased, can range from 97 cents to almost 15 dollars. I remember when video ads were first announced in May, Google was almost labeled as hypocritical due to the lack of video or...
- Tags: video
- Blog posts 2006-06-22
- Google video ads good? I think so.
- Google video ads good? I think so.Google video ads, yeah!I am so happy the Google is doing video ads. My company Brainchild Productions at brainchildprod@aol.com has been trying to sell the idea for over a year now to companys. It has been a rocky start but this will send...
- Tags: Corporate communications, Overall IT, video advertisement, Google Video Ads, advertisement, Google Inc., Google Video, video
- Discussion threads 2006-05-23
- Google video ads good? I think so.
- Google today announced video ad units for AdWords. This ad format will be displayed on content sites, but nowhere on Google itself. Michael Arrington thinks it won't get off the ground -- he makes some good points and could very well be right.However, I somewhat disagree. Like...
- Tags: advertisement, video, video advertisement
- Blog posts 2006-05-23
- Google Video Ads: Overwhelming the messenger
- Google said on Monday that it will start to distribute video advertising through its AdSense Network to sites and blogs that carry AdSense advertising. But Google won't pollute it's own pages with video; it's for everyone else to use. I agree with Michael Arrington at TechCrunch that this...
- Tags: advertisement, video
- Blog posts 2006-05-23
- Google Video Ads: Google hit, or miss?
- Google Video Ads: Google hit, or miss?I Think Video Ads Can WorkIt seems to me for video ads to generally work, they need to have high entertainment value. In other words they need to be largely entertaining, yet imprint simple or key points to the viewers. I believe Apple’s ads...
- Tags: Corporate communications, Google Video, advertisement, video advertisement, video, Google Inc.
- Discussion threads 2006-05-23
- Google Video Ads: Google hit, or miss?
- Google is rolling out a new ad product today for distribution through its off-site AdSense contextual network: PPC video ads.Google is portraying the new ad product as the latest revolutionary way that Google is leveling the playing field for small businesses, according to the NYT:A large percentage of video ads...
- Tags: Google Inc., advertisement
- Blog posts 2006-05-23
- US Internet ad market generated $12.5 bln in 2005
- US Internet ad market generated $12.5 bln in 2005Online Ads will increase Faster with VideoWe know - we are in the video ad business - offering a turnkey online video ad solution. www.ezshow.com/videoads
- Tags: Corporate communications, video advertisement, Internet advertising, video, Internet
- Discussion threads 2006-04-23
- Online video ads to generate $640 mln by 2007
- Online video ads to generate $640 mln by 2007How to Monetize online VideoMonetization of video online is the key to its success. We know - we built an online video ad software solution that manages it and to do it right it costs lots of money and even more...
- Tags: Corporate communications, online video, Online video ad, video advertisement, video, advertiser, advertisement
- Discussion threads 2006-04-23
- Video ads to generate $1 bln by 2008
- Video advertising on the Internet will nearly quadruple to $1 bln by 2008 from current levels. Advertisers will spend $225 mln in 2005 on online video ads, estimates eMarketer. By 2007, that figure will grow to $640 mln before hitting the 1 bln mark in 2008.
- Tags: video advertisement, advertisement, video
- Blog posts 2005-12-02
- Microsoft's ad pitch underpins Net moves
- Microsoft's ad pitch underpins Net movesMicrosoft's committing suicideQuote: "Today, it's keyword," said Joanne Bradford, Microsoft's chief media revenue officer. "We believe in the future it will be about display ads, video and all that is advertising."Now that's funny. Those video ads are so annoying that almost everybody I know are...
- Tags: Loverock Davidson, Windows Live Experience, advertisement, Microsoft Corp., video advertisement
- Discussion threads 2005-11-11
White Papers and Webcasts