value proposition

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Where’s the beef? Social marketing decisions will not come easy in 2009

Despite budget cutbacks, layoffs and corporate restructurings, companies cannot stop marketing. But they can do a better job. by Jennifer Leggio

Tags: Beef, Financial, Social Media, Value Proposition, Kristi Grigsby, Marketing Decision, Marketing Research, Roi/Tco, Marketing, Finance, Managerial Accounting, Jennifer Leggio

Blog posts 2008-11-26

SAP - Business Objects acquisition: Linking value proposition to action

SAP announced yesterday that it has successfully completed the share purchase requirements needed to acquire Business Objects. Coming on the heels of that announcement, SAP held a special briefing for bloggers with Henning Kagermann, CEO of SAP, and John Schwarz, CEO of Business Objects. Discussing the value...

Tags: Acquisition, Park, Business Objects, SAP AG, KPI, Value Proposition, Mergers & Acquisitions, Investment, Finance, Michael Krigsman

Blog posts 2008-01-16

Develop a Value Proposition

Developing a customer-focused value proposition is key to winning business and selling more effectively. Value propositions establish the value basis for one's business relationships with the customers. One can use value propositions to describe how one's solution will improve the customer's business and how the improvement will be measured. Every...

Tags: Value Proposition, Sales Strategy, Sales Force Management, Sales

White papers 2007-12-01

Open source and business pleasure vs. business pain

A European PR firm was pitching my company for business last week and putting out a few ideas on how to generate demand in different countries across Europe. One of the ideas that they presented was a “business pain barometer� to indicate how much pain companies might be feeling using...

Tags: Business Models, Enterprise Software, Open Source

Blog posts 2007-05-23

SugarCRM launches application marketplace

SugarCRM launches application marketplaceBetcha it does matter...."having an open source application core is not an essential ingredient for most enterprises"The number one issue with these packaged ERP/CRM/etc apps for enterprises is that they need customization. Often some hooks are built in...but prove to require expensive consulting deals to get...

Tags: application marketplace, SugarCRM, value proposition

Discussion threads 2006-10-05

Does anyone really like adware?

I bring up this question because adware company reps and adware apologists have been known to make statements about anti-spyware zealots (like myself, admittedly), that we think "our views are the views of every consumer". A few months ago I asked Spyware Warrior readers to respond to a few...

Tags: adware, advertisement

Blog posts 2005-10-19

Till death do you part (from your phone company)

Till death do you part from your phone companyDoomed to FailThis makes no sense - technology changes so quickly, business environments change so quickly, who would want to lock themselves in for a lifetime?This business model will surely fail - but unfortunately it'll probably snag more than a few...

Tags: Telecom & Utilities, value proposition, phone

Discussion threads 2004-12-06

The jobless recovery and offshore outsourcing

The jobless recovery and offshore outsourcingNothing says a fool......like a person who bases his entire opinion piece on a lie.The recover is not jobless. The Labor department just released figures for last quarter a week ago. The economy created close to half a million jobs.Of course, this is totally unsurprising...

Tags: Call centers, Vertical industries, Customer relationship management (CRM), Outsourcing, value proposition, Nothing, call-center, health care, Wal-Mart Stores Inc., recovery, offshore outsourcing, job

Discussion threads 2004-05-18

Additional Resources

Conference energy levels

Coming to Dreamforce has been a revelation. The news was dominated by Chatter but that only tells a fraction of the real story. As I sat in the media room chatting sic to an old buddy it occurred to me this was a conference that annoyed for all...

Tags: Salesforce.com Inc., Software-as-a-service, Event, Software As A Service (SaaS), Managed Hosting, Sales Force Management, Cloud Computing, Emerging Technologies, Sales, Dennis Howlett

Blog posts 2009-11-20

Salesforce Chatter: Social operating systems emerge on the IT stage

The next big shift: Intranets, portals, and software suites that are the integrating force of the social fabric for our organizations. This morning's announcement here at Dreamforce today from Salesforce of Chatter, an enterprise-class realization of Facebook and Twitter, is further evidence of the industry's push for social Web capabilities...

Tags: Salesforce.com Inc., Information Technology, Operating System, Environment, Social Computing, Chatter, Status Update, Groups, Sales Force Management, Social Networking, Sales, Online Communications, Marketing, Advertising & Promotion, Dion Hinchcliffe

Blog posts 2009-11-18

Next year is THE year for cloud computing

Here is what Indu Kodukula, CTO of SunGard Availability Services thinks how cloud computing is likely to transform the computing industry landscape in 2010. Commentary - Yogi Berra had it right - it?s difficult to make predictions, especially about the future. It?s especially difficult...

Tags: CIO, Cloud Computing, Virtualization, Hardware, cloud, Indu Kodukula

News items 2009-11-17

EPA's Energy Star program continues to have teeth

It wouldn't surprise me if the real motivation was...In a poor sales market, I'm wondering if many homeowners are looking for an edge and attempt to get certified just to have their home stand out when trying to sell it.people make a bigger difference than organizationsThis is good evidence for...

Tags: Monitors & displays, Energy Star, EPA Energy Star program, EPA Energy Star, U.S. Environmental Protection Agency

Discussion threads 2009-11-12

The Enterprise 2.0 Value Propositions Agenda

Strategy-Driven Execution can pave a path to proving E20 value propositionHi Oliver,I made a very serious attempt to bridge the perspectives in my blog post entitled "Is Enterprise 2.0 a Savior or a Charlatan? How Strategy-Driven Execution can pave the path to proving legitimate business performance" located here: http://bit.ly/3n325o ....

Tags: Enterprise 2.0

Discussion threads 2009-11-05

The Enterprise 2.0 Value Propositions Agenda

Time is Money: Where's the Beef? The now biannual US 'Enterprise 2.0' conference is a wrap, but disappointingly there is still little business understanding of what the term means or what the value propositions and benefits are. The general 2.0 suffix is well understood by technology...

Tags: Collaboration, Enterprise 2.0, Conference, E2.0, Susan Scrupski, Oliver Marks

Blog posts 2009-11-05

Survey: cloud interest grows triple-fold; cost may not be main factor

buble bust...anyone learns from 2000 and so IT burst?Current interest in private cloudsHi Joean interesting piece, and thanks for the link to my post? This current enthusiasm for private Clouds is also interesting? and I am left wondering how long it will continue.It's presumably a mix of security concerns (real...

Tags: Marketing research, cloud computing, survey

Discussion threads 2009-10-26

The maintenance renewal landscape

A small and therefore statistically dubious quarterly CIO survey undertaken by Kash Rangan's team at Bank of America Merrill Lynch published earlier this month makes revealing reading. On the general spending front, it should be no surprise that the survey believes CIO's are under spending relative...

Tags: Revenue, SAP AG, Maintenance Fee, Maintenance Revenue, Data Centers, Enterprise Resource Planning (ERP), Team Management, Operational Accounting, Storage, Hardware, Data Management, Enterprise Software, Software, Management, Finance, Dennis Howlett

Blog posts 2009-10-23

Was Windows 7 totally your idea?

W7: Whose ideas?It is pretty clear that Apple and Microsoft "borrow" from each other. I don't think that's a problem, all competitors "borrow" each others' ideas and the consumer wins.What is clear, though, is that Microsoft did listen to alot of people but it wasn't those people that use...

Tags: Desktops, Crispin, Microsoft Corp., PC, Apple Macintosh, Apple Inc., Microsoft Windows 7, Microsoft Windows

Discussion threads 2009-10-22

Google Edu Apps and Live@Edu: More than 1 way to skin a cat?

After I reviewed Google Apps vs. Microsoft Live Web Apps, and concluded that, while their approaches were different, both had a lot of merit. Now, regular readers will know that it's pretty rare for me to sing Microsoft's praises. However, Microsoft seems to be putting together an interesting...

Tags: Google Inc., Microsoft Corp., Cloud Computing, Christopher Dawson

Blog posts 2009-10-18

Intel is ready for your fourth quarter business: Will you show up?

Intel spent a lot of time talking about inventories on its fiscal third quarter conference call. The industry is stocking up on Intel chips ahead of server refreshes and the launch of Windows 7. The nagging worry for many analysts: Will businesses and consumers show up to drive the upgrade...

Tags: PC, Inventory, Intel Corp., Microsoft Windows 7, Desktops, Servers, Hardware, Larry Dignan

Blog posts 2009-10-14

Outsourcing picks up for smaller enterprises

The outsourcing market has traditionally been perceived as something only the larger enterprises entertain. Research from Computer Economics suggests that as the large enterprise business has become tougher, the outsourcing companies are getting better at reaching the smaller and mid-sized market. The reports...

Tags: Application Development, Information Technology, Outsource, Service Provider, IT Organization, Outsourcing, Managed Hosting, Software Development, It Operations, Business Operations, Outsourcing & Subcontracting, Software/Web Development, Dennis Howlett

Blog posts 2009-09-30