Sponsored White Papers, Webcasts, and Downloads
ZDNet Resources
- User generated content bubble popping
- User generated content bubble poppingVideoEgg not closing doorsJust to be clear, VideoEgg is not closing its doors. Our business is alive and well.For more than a year we have been refocusing our business from hosting and streaming videos to building our ad technologies and advertising network. This has been widely...
- Tags: User-Generated Content
- Discussion threads 2008-04-02
- User Generated Ads grow up: Consumers (not) in control?
- Can consumers be controlled? Is tapping users to create advertising a fad, or a strategy?The questions are open for debate, and they were debated, this morning in NYC at the Interactive Advertising Bureau's User-Generated Content & Social Networking Forum, with the participation of:Cheryl Guerin, VP Promotions & Interactives, MasterCard, InternationalTom Lynch,...
- Tags: User-Generated Content, Metrics, Media, Marketing, Advertising
- Blog posts 2007-06-04
- Google Universal Search $25,000 query in Jeopardy
- Marissa Mayer's Universal Search assertions have a lot more riding on them now: $25,000!Is Google Universal Search in Jeopardy?"The best answer is still the best answer," Mayer confidently proclaimed upon unleashing Universal Search to the world just two weeks ago. While Mayer always says the right Googley things, she does not always...
- Tags: Culture, Google, Google Software Applications, Social Web, Television, TV, User-Generated Content
- Blog posts 2007-05-29
- MySpace to Facebook: WE have the friends, and money
- Is Facebook waging the wrong battles?Facebook: Who needs Yahoo, Craigslist, newspapers? Mark Zuckerberg and company have been floating in conjunction with touted new "game changing" Facebook services in the works.HOW ABOUT MYSPACE?Despite Zuckerberg's incredulous insistence that MySpace is not Facebook's competitive peer, MySpace does indeed reign supreme in the social...
- Tags: Facebook, Metrics, MySpace, Social Media, Social Networking, Social Web, User-Generated Content, Web 2.0
- Blog posts 2007-05-22
- MySpace Friends: Rupert Murdoch is NOT the boss!
- Rupert Murdoch is not the boss of me!So believes Eli Pariser, Executive Director, MoveOn.org Political Action, and he wants fellow civic organizers to believe the same.In a joint panel appearance today with MySpace Senior Vice President for Public Affairs, Jeff Berman, at the Personal Democracy Forum underway in New York...
- Tags: YouTube, User-Generated Content, Social Networking, MySpace
- Blog posts 2007-05-18
- Can Web 2.0 really save the planet?
- Chad Hurley, the worldwide Web 2.0 video king, hailed before the U.S. Congress last week that his YouTube “community” is helping “children in Africa.” BUT, can the entire Web 2.0 community save the WHOLE planet?Business Objects, a self-described “pioneer in business intelligence since the dawn of the category,” believes...
- Tags: Enterprise, Social Capital, Social Software, Social Web, User-Generated Content, Web 2.0
- Blog posts 2007-05-15
- Web 2.0: What does Pew really know?
- Matthew Ingram hails:"The latest Pew study into how people use the Interweb. These studies are useful in part because the Pew Internet & American Life Project does such a thorough job with them — you know they weren’t cooked up by marketing types to sell more banner ads."Perhaps not, but...
- Tags: Web 2.0, User-Generated Content, Social Media, Metrics
- Blog posts 2007-05-08
- MySpace wants Photobucket? Where is Google!
- News Corp’s Fox Interactive Media FIM nears deal to buy Photobucket, is the latest M & A industry chatter/rumor, courtesy of an unidentified person, this time cited by The New York Times:Photobucket allows its users to store photos and videos and then easily drop them into their pages on prominent...
- Tags: YouTube, Yahoo, Web 2.0, Wall Street, Video, User-Generated Content, Social Web, Social Networking, Search, Google Software Applications, Google
- Blog posts 2007-05-08
- Sling Media to Old Media: 'Can't we all just get along?'
- Sling Media, Inc. is a “different kind of consumer electronics company.”What kind? “One thats working to demystify convergence technologies and to create empowering experiences for the digital media consumer,” according to Sling Media. Jason Hirschhorn, President, Sling Media Entertainment Group, addressed the Interactive Advertising Bureau IAB Leadership Forum on Digital...
- Tags: YouTube, Video, User-Generated Content, TV, Television, Media, Advertising
- Blog posts 2007-05-07
- How YouTube lost its video soul, big time
- Can YouTube make revenue sharing work? I asked in January, upon the worldwide transmission of King Hurleys’ snack-sized (87 seconds) utterance straight from an elevator bank in Davos, Switzerland.The Chad Hurley induced euphoria over power to the people, monetary power to the supposedly “little” video people that is, caused many...
- Tags: YouTube, Video, User-Generated Content, Google
- Blog posts 2007-05-04
- Google's YouTube divides community: Advertising rules, not users
- Google’s YouTube blog post headline says it all: “YouTube elevates most popular users to partners.”There goes Chad’s pet “community”?While Google YouTube will undoubtedly be lauded for “finally recognizing” the hard work of dedicated YouTuber legitimate uploaders, the video sharing picture is not as pretty as it is painted.YouTube on its...
- Tags: YouTube, Video, User-Generated Content, Google, Amateur Content, Advertising
- Blog posts 2007-05-04
- Google gets VERY personal: Can we be friends?
- Did you know that a search engine could be your “friend”?Not just any search engine is capable of such intimacy though, it must be a Googley one, the new “iGoogle” one in fact.If cheery Marissa Mayer is doing the introductions, than you know its going to be Googley good.Google’s vice...
- Tags: User-Generated Content, Google Ads, Google, AdWords, Advertising
- Blog posts 2007-05-01
- Web 2.0 Social Media: Voyeurs rule, not amateurs!
- In my “Social Freeloaders” User Generated Content UGC series last year. I created a Web 2.0: Top five social risks list to evaluate the sustainability, or not, of UGC based models. In asking Social freeloaders: Is there a collective wisdom and can the Web obtain it? last June, I used...
- Tags: YouTube, Web 2.0, Video, User-Generated Content, Social Web, Social Networking, Google, Amateur Content
- Blog posts 2007-04-28
- Social Networking for the masses: Rise of 'The Sleuth'
- Is social networking really just a young persons game? Is MySpace the only social networking game? (see Web 2.0 ages: Poor old media?)NO. There is a social networker in each and every one of us that seeks emotional rewards from being connected and influential, new research has found. ...
- Tags: Marketing, Social Networking, Web 2.0, User-Generated Content, Social Web, Social Software, Social Media, Social Capital, Self-Promotion, Media
- Blog posts 2007-04-17
- YouTube BAD, Wikipedia GOOD: UK Education Secretary
- The UK Education Secretary has a love hate relationship with the open internet: He loves Wikipedia, but hates YouTube.Speaking at the annual conference of the National Association of Schoolteachers and Union of Women Teachers NASWUT in Belfast last week, Alan Johnson extolled the Internet as “an incredible force for good...
- Tags: YouTube, Wikipedia, Video, User-Generated Content, Google
- Blog posts 2007-04-15
- Web 2.0 ages: Poor old media?
- (I Can’t Get No) Satisfaction! The Rolling Stones sang it, and Rolling Stone is feeling it, from the blogosphere!Rolling Stone magazine, once a must read for all music and pop-culture nuts is going to establish a social network, via GigaOm. Initial Om Malik reaction: “If this means their...
- Tags: User-Generated Content, Web 2.0, Social Web, MySpace, Marketing
- Blog posts 2007-04-13
- YouTube gets religion: Matzoh Balls and Chocolate Bunnies
- What is part of organizing all the worlds information? Celebrating the holidays YouTube style!PASSOVER/PESACH 2007: MATZA BALL RAP! by Giving Tree Productions, described as "hysterical rap to the music of baby got back by sir mix a lot."Anita C. Rich comments: "Nice, makes me want to get up and have...
- Tags: YouTube, User-Generated Content, Google, Culture, Amateur Content
- Blog posts 2007-04-05
- Google: Any rain on My Maps parade?
- Is the latest incarnation of Google Maps the closest thing to heaven on earth, literally?Perusing Techmeme would suggest so, starting with the Official Google Blog declaration that a new My Maps feature is “Map-making: So easy a caveman could do it.” Google’s message is on Googley target and typically widely...
- Tags: YouTube, Web 2.0, Video, Venture Capital, VC, User-Generated Content, Social Web, Social Software, Social Networking, Social Media, Self-Promotion, Search Advertising, Search, Google Software Applications, Google, Culture, Amateur Content, Advertising
- Blog posts 2007-04-05
- Does Google SEO success 'suck'?
- Rich Skrenta has a love-hate relationship with Google, and the traffic it drives to the company he leads, Topix.Skrenta decried to the Wall Street Journal just weeks ago that as Topix is 45% dependent upon Google for its visitors, moves by the number one search engine can yield “catastrophic” impacts...
- Tags: Web 2.0, User-Generated Content, Social Web, Social Software, Social Networking, Social Media, Self-Promotion, Marketing, Local, Internet Data, Google, Business Models, Amateur Content
- Blog posts 2007-04-02
- Yahoo on the fringe! The big Y Goes underground, big time
- Shouldn’t the holy grail of UGC, User Generated Content, really be all about the Users, as in user culture, as opposed to corporate culture?YES, and Yahoo gets it, big time, with the launch of “Yahoo Underground,” a funky, seeking to be no holds barred first-hand trip inside of “unexplored worlds,”...
- Tags: Yahoo, Web 2.0, Video, User-Generated Content, Social Web, Social Software, Social Networking, Social Media, Self-Promotion, Culture, Amateur Content
- Blog posts 2007-04-01
White Papers and Webcasts