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	<title><![CDATA[un global compact Resources | ZDNet]]></title>
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	<description><![CDATA[White papers, case studies, technical articles, and blog posts relating to un global compact]]></description>
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		<title><![CDATA[KFC UNThinking at the UN]]></title>
		<link><![CDATA[http://blogs.zdnet.com/sustainability/?p=872]]></link>
		<description><![CDATA[    Honestly, the professional PR brigade never cease to amaze me with some of the nuttiest ideas for brand enhancement that all too often turn out to be just the opposite.    My ZDNet colleague Jason Perlow was spammed todayÂ by a top PR agency with...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 22 Oct 2009 20:03:34 -0700</pubDate>
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		<category domain="http://updates.zdnet.com/tags/kfc+corp..html"><![CDATA[KFC Corp.]]></category>
		<category domain="http://updates.zdnet.com/tags/un+general+assembly.html"><![CDATA[UN General Assembly]]></category>
		<category domain="http://updates.zdnet.com/tags/yum.html"><![CDATA[Yum]]></category>
		<category domain="http://updates.zdnet.com/tags/branding.html"><![CDATA[Branding]]></category>
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		<category domain="http://updates.zdnet.com/tags/corporate+communications.html"><![CDATA[Corporate Communications]]></category>
		<category domain="http://updates.zdnet.com/tags/james+farrar.html"><![CDATA[James Farrar]]></category>
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		<title><![CDATA[Death of the Principle of Voluntarism?]]></title>
		<link><![CDATA[http://blogs.zdnet.com/sustainability/?p=793]]></link>
		<description><![CDATA[Much of the corporate sustainability and responsibility agenda has been propelled since the '90s by the idea that voluntary action on the part of corporations is more effective than regulation. ItÂ has been aÂ celebration of market dynamism over moribund regulation, the latter of which wouldÂ provide only for the lowest common denominator.Â At...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 25 Jun 2009 12:59:30 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/initiative.html"><![CDATA[Initiative]]></category>
		<category domain="http://updates.zdnet.com/tags/diamond.html"><![CDATA[Diamond]]></category>
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		<category domain="http://updates.zdnet.com/tags/corporate+social+responsibility.html"><![CDATA[Corporate Social Responsibility]]></category>
		<category domain="http://updates.zdnet.com/tags/business+ethics.html"><![CDATA[Business Ethics]]></category>
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		<category domain="http://updates.zdnet.com/tags/management.html"><![CDATA[Management]]></category>
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		<category domain="http://updates.zdnet.com/tags/james+farrar.html"><![CDATA[James Farrar]]></category>
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