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KFC UNThinking at the UN: Honestly, the professional PR brigade never cease to amaze me with some of the nuttiest ideas for brand enhancement that all too often turn out to be just the opposite. My ZDNet colleague Jason Perlow was spammed todayÂ by a top PR agency with...; Tags: Brand, KFC Corp., UN General Assembly, Yum, Branding, Public Relations, Marketing, Corporate Communications, James Farrar; Blog posts 2009-10-22
Death of the Principle of Voluntarism?: Much of the corporate sustainability and responsibility agenda has been propelled since the '90s by the idea that voluntary action on the part of corporations is more effective than regulation. ItÂ has been aÂ celebration of market dynamism over moribund regulation, the latter of which wouldÂ provide only for the lowest common denominator.Â At...; Tags: Initiative, Diamond, Kimberly Process, Corporate Social Responsibility, Business Ethics, Corporate Law, Leadership, Management, Business Operations, James Farrar; Blog posts 2009-06-25

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Which is Greener: Paper or Digital? The Answer May Surprise You Anything we can do to reduce paper consumption is good. But what about the impact of digital waste?
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