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Report: MySpace turning News Corp. stock toxic; advertisers shy of UGC

Report: MySpace turning News Corp. stock toxic; advertisers shy of UGCMyspacedidnt know advertisers are shying away from the anarchy of User-Generated Content UGC.interesting. kodyhttp://dude56112.wordpress.com/

Tags: UGC, advertiser, MySpace, News Corp., stock

Discussion threads 2008-04-21

Advertising's tentative relationship with UGC

Advertising's tentative relationship with UGCWhat ads?I just use Firefox and AdBlock and I don't have to deal with 99.9% of the adverts on the Internet. So, let the advertisers do what they wish, I won't see them.

Tags: advertisement, UGC

Discussion threads 2007-08-06

YouTube: How to win with User Generated Ads

Is User Generated Content a panacea? Need one even ask?Nevertheless, Scott Karp headlines his reaction to a  New York Times story on one particular company's foray into the User Generated Ad game with the "news" that "User Generated Content is not a panacea."Of course not. THEREFORE, all the more opportunity for savvy companies...

Tags: Video, YouTube

Blog posts 2007-05-27

Tribune Co. partners with video start-up for user content

Tribune Co. partners with video start-up for user contentBusiness Platforms for UGC and Social NetworkingYou will certainly see more companies providing UGC as well as community creation and social networking for business as time goes on. Products and services such as the Reality Digital Opus platform have been architected to...

Tags: Business structures, Social networking, Corporate communications, UGC, video start-up, Tribune Co., video, partnership

Discussion threads 2007-01-29

Additional Resources

Collaboration Strategy Shortcomings? Whack the Community Manager

There's been a good flow of conversation around the role of 'community management' in large companies recently, with an underlying idea that although it's a tough job things will work out if the right people are involved, although Dennis Howlett recognises the danger of burn out....

Tags: Exec, Community Manager, Underling, Underlings, Collaboration, Groupware, Enterprise Software, Software, Oliver Marks

Blog posts 2009-10-03

The year of the shift to Enterprise 2.0

The year of the shift to Enterprise 2.0Open_Source is the path to the future......The days of people not wanting to change and purchasing massive amounts of money for software licenses are over.For example, take Cacti I set it up on a CentOS 5 x64 server and the cost is nothing......

Tags: Open_Source, Enterprise 2.0

Discussion threads 2009-05-15

Microsoft shows off App-V virtualization for servers

Microsoft shows off App-V virtualization for serversTechnology sounds intruigingFor client deployments, this could become the preferred way for deploying apps in the enterprise. From what I understand about it, it would eliminate application incompatibility issues when PC OSs are upgraded in the enterprise, and would allow applications to be deployed...

Tags: Microsoft Windows, Operating systems, emperor, Microsoft Corp., server, W2K8, APP-V, operating system, virtualization

Discussion threads 2009-05-08

News to know: IBM-Sun; Microsoft; SaaS; Green tech

Here are today’s notable headlines. You can get News To Know via email alert and RSS daily.  For continuous updates see BNET’s around-the-Web tech coverage. Larry Dignan: IBM's Sun deal setting: Talks reportedly near collapse NYT: I.B.M. Withdraws $7 Billion Offer for Sun Microsystems   Mary Jo Foley: New...

Tags: Google Inc., Software-as-a-service, Larry Dignan, Green Technology, Sun Microsystems Inc., Health Care, Apple Inc., Microsoft Corp., Twitter, IBM Corp., Wireless, Palm OS, Wi-Fi, Vertical Industries, Software As A Service (SaaS), Benefits, Healthcare, Wireless And Mobility, Operating Systems, Software, Enterprise Software, Emerging Technologies, Human Resources

Blog posts 2009-04-06

Jumping on the UGC bandwagon is a good move for businesses

* Jennifer Leggio is on vacation Guest editorial by Cynthia Francis In Guy Kawasaki's own words at his keynote at the first UGCX Conference last month, "Nobodies are the new somebodies." He's right; the Internet combined with User Generated Content UGC levels the playing...

Tags: Brand, Social Media, Video, Branding, Corporate Communications, Marketing, Jennifer Leggio

Blog posts 2009-04-03

CRM 2009 - Companies to Watch For - Live and Let Die - Part 1

We're heading into the forecasting homestretch now. You've seen what I'm thinking 'sup for 2009 with this post, this post, and this post.  Now we move onto the final one or two or three (we'll see how long I can go writing each one before I get tired or sick...

Tags: Salesforce.com Inc., Oracle Corp., Vision, SAP AG, Microsoft Corp., Sales, CRM, SDN, BPX, Marketing Functionality, Advertising & Promotion, Customer Relationship Management (CRM), Enterprise Software, Marketing, Software, Paul Greenberg

Blog posts 2008-12-10

2012 Olympics: Give Us Webcams On the Wall

The organizers of the Olympics really blew it this time. Not showing the unbelievable comeback of Michael Phelps in the 100-meter butterfly race, which he won by one-hundredth of a second, is evidence of cowardice. And a total lack of commercial savvy, in the digital age. Can...

Tags: Olympic Games, Webcam, Video, Athlete, Camera, Wall, Sport, Corporate Communications, Games, Marketing, Personal Technology, Tom Steinert-Threlkeld

Blog posts 2008-08-22

Does Facebook really need users to tell them that the ads suck?

These days Internet users get to vote on anything and everything -- news, people, startups etc. - so why not advertising? Imagine being able to give online ads the thumbs down or up, a feature that social networking site Facebook has reportedly begun rolling out. I say...

Tags: Facebook, Advertisement, Steve O'Hear

Blog posts 2008-06-05

Schmidt: Google's social ad strategy is "trial and error"

Google's strategy for monetizing the social web is one of "trial and error", says CEO Eric Schmidt in a recent interview with German publication FAZ.net. "That's the way we do it at Google". When asked specifically about Google's arrangement with MySpace in which the search giant has...

Tags: Strategy, Google Inc., Eric Schmidt, Advertisement, Mobile, Steve O'Hear

Blog posts 2008-05-28

Section 230 to Twitter and others: Delete away

Community and content management don't void a site's immunity under Section 230 of the Communications Decency Act. Participation in an unlawful act does. I was thus taken aback by the legal analysis included in Wired's/Betsy Schiffman's post about Ariel Waldman and Twitter...

Tags: Alteration, Immunity, Twitter, Regulations, Government, Denise Howell

Blog posts 2008-05-24

How much are your friends worth?

News Corp. revealed yesterday that its new media subsidiary Fox Interactive Media FIM has missed this year's revenue target of $1bn by 10 per cent. FIM's portfolio is dominated by MySpace which accounts for the majority of its revenue, bringing into question once again the ability to monetize the huge...

Tags: Advertisement, Google AdWords, News Corp., MySpace, Advertiser, Social Networking, Online Communications, Marketing, Advertising & Promotion, Steve O'Hear

Blog posts 2008-05-08

News to know: Microhoo; Adobe; MacBook Air; OLPC; RIAA

Notable headlines: Microsoft: We'll raise our bid for Yahoo, but can't make up our mind yet. Techmeme Jason O'Grady: Excess thermal paste causing high temps in MacBook Air Ryan Stewart: Adobe Open Screen Project Dan Farber: IBM...

Tags: TIBCO Software Inc., Adobe Systems Inc., Google Inc., Advertisement, RIAA, Apple MacBook, SAP AG, Microsoft Corp., One Laptop Per Child Project, 3G, Service-Oriented Architecture (SOA), Professional Development, Cellular Phones, Consumer Electronics, Personal Technology, Web Services, Enterprise Software, Software, Career, Larry Dignan

Blog posts 2008-05-01

Can AOL solve the UGC and advertising problem?

I've written before on how User-Generated Content and advertising don't always get on. Or more specifically, how social networking sites, even on the scale of MySpace, are having difficulty monetizing their traffic because major brands are wary of placing ads alongside the unpredictable content created by users. ...

Tags: Steve O'Hear

Blog posts 2008-04-30

Report: MySpace turning News Corp. stock toxic; advertisers shy of UGC

While I don't normally comment on matters relating to Wall Street here on The Social Web, a Bloomberg article published today raises a number issues relating to News Corp.'s attempts to extract profit from MySpace. After Fox Interactive Media FIM, the company division that runs MySpace, said...

Tags: Fox Interactive Media, Stock, News Corp., MySpace, Advertiser, Social Networking, Branding, Online Communications, Marketing, Advertising & Promotion, Steve O'Hear

Blog posts 2008-04-21

Meanwhile back at the Yahoo ranch, Flickr Video is coming soon

Updated 3:33 PST: With the unsolicited bid by Microsoft, and potentially other suitors (TechCrunch reports News Corp. trying to put together a bid) who want to derail the combination, Yahoo has its hands full. I expect that ultimately Microsoft will succeed in its two-year quest to bring Yahoo into its...

Tags: Yahoo! Inc., YouTube Inc., Flickr, Video, News, Corporate Communications, Marketing, Dan Farber

Blog posts 2008-02-02

User-generated content and birth control attitudes

According to comScore, second only to consulting physicians, women turn most often to the Internet for health information. 85% of women using the Internet have researched women’s health issues online while 63% have used the Internet specifically to learn about birth control options. Respondent Attitude Percent of Respondents...

Tags: Women, Birth, Gender And Diversity, Internet, Vertical Industries, Benefits, Healthcare, Human Resources, Enterprise Software, Software, NB

Blog posts 2008-01-27