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- Report: MySpace turning News Corp. stock toxic; advertisers shy of ugc
- Report: MySpace turning News Corp. stock toxic; advertisers shy of UGCMyspacedidnt know advertisers are shying away from the anarchy of User-Generated Content UGC.interesting. kodyhttp://dude56112.wordpress.com/
- Tags: UGC, advertiser, MySpace, News Corp., stock
- Discussion threads 2008-04-21
- Advertising's tentative relationship with ugc
- Advertising's tentative relationship with UGCWhat ads?I just use Firefox and AdBlock and I don't have to deal with 99.9% of the adverts on the Internet. So, let the advertisers do what they wish, I won't see them.
- Tags: advertisement, UGC
- Discussion threads 2007-08-06
- YouTube: How to win with User Generated Ads
- Is User Generated Content a panacea? Need one even ask?Nevertheless, Scott Karp headlines his reaction to a New York Times story on one particular company's foray into the User Generated Ad game with the "news" that "User Generated Content is not a panacea."Of course not. THEREFORE, all the more opportunity for savvy companies...
- Tags: Video, YouTube
- Blog posts 2007-05-27
- Tribune Co. partners with video start-up for user content
- Tribune Co. partners with video start-up for user contentBusiness Platforms for UGC and Social NetworkingYou will certainly see more companies providing UGC as well as community creation and social networking for business as time goes on. Products and services such as the Reality Digital Opus platform have been architected to...
- Tags: Business structures, Social networking, Corporate communications, UGC, video start-up, Tribune Co., video, partnership
- Discussion threads 2007-01-29
Additional Resources
- How much are your friends worth?
- News Corp. revealed yesterday that its new media subsidiary Fox Interactive Media FIM has missed this year's revenue target of $1bn by 10 per cent. FIM's portfolio is dominated by MySpace which accounts for the majority of its revenue, bringing into question once again the ability to monetize the huge...
- Tags: Advertisement, Google AdWords, News Corp., MySpace, Advertiser, Social Networking, Online Communications, Marketing, Advertising & Promotion, Steve O\'Hear
- Blog posts 2008-05-08
- News to know: Microhoo; Adobe; MacBook Air; OLPC; RIAA
- Notable headlines: Microsoft: We'll raise our bid for Yahoo, but can't make up our mind yet. Techmeme Jason O'Grady: Excess thermal paste causing high temps in MacBook Air Ryan Stewart: Adobe Open Screen Project Dan Farber: IBM...
- Tags: TIBCO Software Inc., Adobe Systems Inc., Google Inc., Advertisement, RIAA, Apple MacBook, SAP AG, Microsoft Corp., One Laptop Per Child Project, 3G, Service-Oriented Architecture (SOA), Professional Development, Cellular Phones, Consumer Electronics, Personal Technology, Web Services, Enterprise Software, Software, Career, Larry Dignan
- Blog posts 2008-05-01
- Can AOL solve the ugc and advertising problem?
- I've written before on how User-Generated Content and advertising don't always get on. Or more specifically, how social networking sites, even on the scale of MySpace, are having difficulty monetizing their traffic because major brands are wary of placing ads alongside the unpredictable content created by users. ...
- Tags: Steve O\'Hear
- Blog posts 2008-04-30
- Report: MySpace turning News Corp. stock toxic; advertisers shy of ugc
- While I don't normally comment on matters relating to Wall Street here on The Social Web, a Bloomberg article published today raises a number issues relating to News Corp.'s attempts to extract profit from MySpace. After Fox Interactive Media FIM, the company division that runs MySpace, said...
- Tags: Fox Interactive Media, Stock, News Corp., MySpace, Advertiser, Social Networking, Branding, Online Communications, Marketing, Advertising & Promotion, Steve O\'Hear
- Blog posts 2008-04-21
- Meanwhile back at the Yahoo ranch, Flickr Video is coming soon
- Updated 3:33 PST: With the unsolicited bid by Microsoft, and potentially other suitors (TechCrunch reports News Corp. trying to put together a bid) who want to derail the combination, Yahoo has its hands full. I expect that ultimately Microsoft will succeed in its two-year quest to bring Yahoo into its...
- Tags: Yahoo! Inc., YouTube Inc., Flickr, Video, News, Corporate Communications, Marketing, Dan Farber
- Blog posts 2008-02-02
- User-generated content and birth control attitudes
- According to comScore, second only to consulting physicians, women turn most often to the Internet for health information. 85% of women using the Internet have researched women's health issues online while 63% have used the Internet specifically to learn about birth control options. Respondent Attitude Percent of Respondents...
- Tags: Women, Birth, Gender And Diversity, Internet, Vertical Industries, Benefits, Healthcare, Human Resources, Enterprise Software, Software, NB
- Blog posts 2008-01-27
- Who is afraid of the GGG?
- Dan Farber was one of the first to cover the Giant Global Graph, here on ZDNet. A few days on, though, there's value in taking a look at how these ideas are being discussed across the blogosphere. The GGG, or Giant Global Graph....
- Tags: Social Networking, Web, Graph, Tim Berners-Lee, Network, Relationship, Onus, GGG, Tim, Scepticism, WebTop, Channel Management, Semantic Web, Marketing, Internet, Paul Miller
- Blog posts 2007-11-26
- "MySpace Fashion" launches
- After over a year of existing in "Beta" status, MySpace has launched a revamped version of its fashion community, dubbed "MySpace Fashion", to co-inside with start of next week's New York Fashion Week. As with the official MySpace communities for music and film, MySpace Fashion is hoping to build on...
- Tags: Brand, MySpace, Steve O'Hear
- Blog posts 2007-08-28
- Advertising's tentative relationship with ugc
- It was fascinating to see Facebook plastered all of over the UK mainstream media this weekend, albeit for the wrong reasons. The headline news was that a number of companies -- including First Direct, Vodafone, Virgin Media, Halifax, AA, and Prudential -- had pulled advertising from the social news...
- Tags: Facebook, Advertisement, Brand, Media, Steve O'Hear
- Blog posts 2007-08-06
- NBC takes (no) 30 second video pre-roll ad stand
- How committed is NBC Universal to capturing the “rising currency” that is broadband video on the Web?Peter Naylor, SVP, Digital Media Sales, NBC Universal, reaffirmed NBC is in to win, as the kick-off speaker, and principal sponsor, of yesterday’s Interactive Advertising Bureau IAB Leadership Forum on Digital Video that took...
- Tags: Marketing, Television, TV, Video, YouTube
- Blog posts 2007-05-08
- Sling Media to Old Media: 'Can't we all just get along?'
- Sling Media, Inc. is a “different kind of consumer electronics company.”What kind? “One thats working to demystify convergence technologies and to create empowering experiences for the digital media consumer,” according to Sling Media. Jason Hirschhorn, President, Sling Media Entertainment Group, addressed the Interactive Advertising Bureau IAB Leadership Forum on Digital...
- Tags: YouTube, Video, User-Generated Content, TV, Television, Media, Advertising
- Blog posts 2007-05-07
- Hollywood execs still cautious about user generated content
- Not every Hollywood studio or entertainment giant looks at YouTube as a kind of video pirate ship. "YouTube is a great marketing platform. A lot of the time my producers and writer are submitting [video] to the site," said Stefanie Henning, senior vice president of Fox Television Studios."YouTube is a...
- Tags: General
- Blog posts 2007-05-02
- Want to know what I'm doing now?
- Want to know what I'm doing now?No milk pleaseDon't put milk in your tea, please.... It's a filthy English habit, it spoils most of the fragrance and the aroma of the tea. Tea should be drunk pure, no sugar, nothing added.... :-)Greetz, Pjotr.another cup of teahey guys -- i'm making...
- Tags: PRODUCTIVITY, Benefits, Tea
- Discussion threads 2007-05-01
- Yahoo: Right Media, or Social Media Junk CPM story?
- What a difference five months and $680 million makes!Yahoo hailed the advantages of its premium display advertising business in its Q3 2006 earnings call by touting it against “a whole proliferation of a lot of inventory in sort of the lower end of the non-premium range”:A lot of the social...
- Tags: Advertising, Yahoo
- Blog posts 2007-04-30
- Web 2.0 Social Media: Voyeurs rule, not amateurs!
- In my “Social Freeloaders” User Generated Content UGC series last year. I created a Web 2.0: Top five social risks list to evaluate the sustainability, or not, of UGC based models. In asking Social freeloaders: Is there a collective wisdom and can the Web obtain it? last June, I used...
- Tags: YouTube, Web 2.0, Video, User-Generated Content, Social Web, Social Networking, Google, Amateur Content
- Blog posts 2007-04-28
- Google Maps goes social; Copyright infringement on YouTube exaggerated? Washingtonpost.com to embrace ugc; Facebook Diaries goes live
- The social web weekly: a quick-fire roundup of some of the news, announcements and conversations that have occurred throughout the week… Google Maps goes social. Google Maps has launched a new feature called MyMaps which the company says "makes it quick and easy to create your own custom Google Maps...
- Tags: YouTube, The Social Web weekly, Google, Facebook, Video Sharing, Social Networks
- Blog posts 2007-04-06
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