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ZDNet Resources
- Ad awareness for prescription drugs on the Internet grew to 8% in 2004
- TV ad awareness has grown to 89% of prescription drug users, up from 69% in 2003 study. During the same period, awareness of prescription drug ads declined for every other medium, with the exception of the Internet, which rose to 8% in 2004 from only 2% in 2003. Awareness of...
- Tags: advertisement, prescription drug
- Blog posts 2005-03-15
- Ad awareness for prescription drugs on the Internet grew to 8% in 2004
- TV ad awareness has grown to 89% of prescription drug users, up from 69% in 2003 study. During the same period, awareness of prescription drug ads declined for every other medium, with the exception of the Internet, which rose to 8% in 2004 from only 2% in 2003. Awareness of...
- Tags: HEALTHCARE, TV ad awareness, Internet, advertisement, prescription drug
- Blog posts 2005-03-15
Additional Resources
- ZDNet readers don't care about celebrity endorsements
- I agree with the poll. I'm not buying a new camera because Ashton Kutcher is pimping one out, or because Justin Timberlake is doing it in his commercials. I'll buy one based on the features I need. I'd rather see the commercials prop up the features rather than the celebrity.Oh...
- Tags: camera, celebrity endorsement, advertisement, ZDNet-reader
- Discussion threads 2009-10-27
- Can Firefox 3.5 wean universities off their IE addiction?
- Can Firefox 3.5 wean universities off their IE addiction?Don't feel too badI have a handful of users who have to connect to a web app at one of our State offices that absolutely requires IE6. I have tried it with IE7, IE8, and FF, with no success.In January of...
- Tags: Web browsers, Web browser, Microsoft Internet Explorer, IE addiction, Firefox 3.5, addiction, Mozilla Firefox
- Discussion threads 2009-06-30
- Are iPod touch users second-class citizens? Apple says yes
- Almost half of all Apple iPhone users have already installed the free iPhone Software 3.0 update released last week -- 6 million customers, according to Apple on Monday. But iPod touch customers? Facing a $10 upgrade fee, the vast majority are saying, "No...
- Tags: Apple iPhone, Apple iPod, Apple Inc., Apple iPod Touch, Digital Music, Digital Media, Personal Technology, Consumer Electronics, Andrew Nusca
- Blog posts 2009-06-29
- New Microsoft TV commercial claims Macs are more about aesthetics
- New Microsoft TV commercial claims Macs are more about aestheticsThe Apple World is missing the point of the commercialsAll this nitpicking is just pathetic because people are INTENTIONALLY trying to miss the point of the commercials and instead are deflecting and saying things like "Why didn't she pay sales tax"...
- Tags: Desktops, Notebooks, Apple World, New Microsoft TV commercial, advertisement, Apple Inc., Macs ARE, Apple Macintosh, Microsoft Corp.
- Discussion threads 2009-04-04
- Newspapers face first mover disadvanatge in online pay-for-news
- Newspapers face first mover disadvanatge in online pay-for-newsDang tootin right!I WILL NOT read the NY Times web site because I have to "log in" to do it. Imagine if I HAD TO PAY to "log in"? Now if paying got rid of the ad clutter ENTIRELY ....Nah! ...
- Tags: Strategy, advertisement, first mover, mover
- Discussion threads 2009-02-16
- Google wants to tap into your electric meter; Enters smart grid fray
- Google wants to tap into your electric meter; Enters smart grid frayDo you REALLY think most consumers care "where the power is going."?Not likely.And so what? Is someone NOT going to use their dryer because they see a spike on a graph? What a complete waste of time. Google is...
- Tags: Google Inc., Google Wants, electric meter, power company, grid
- Discussion threads 2009-02-10
- HTC is kicking off a North American campaign and holding a London event on May 6th
- There is lots of speculation surrounding the special invite-only May 6th HTC event being held for 100 selected members of the press in London. Are we going to see a Google Android device, a new HTC form factor Windows Mobile device, or another iteration of an existing Windows Mobile device?...
- Tags: High Tech Computer Corp., Device, Microsoft Windows, Branding, Keyboards, Advertising & Promotion, Operating Systems, Handhelds, Software, Marketing, Hardware, Peripherals, Matthew Miller
- Blog posts 2008-04-21
- Is a recession good for the social web?
- It's logical that if we are heading into a recession (I'm not convinced), ad-spending will likely take a hit. Whether or not online spend will be cut at the same rate as off-line media spend, is yet to be seen, but nonetheless budgets will be cut. And...
- Tags: Web, Advertisement, Beinggirl.com, Steve O'Hear
- Blog posts 2008-02-06
- Is Apple too focussed on Vista?
- Ive just been looking at some of the latest TV Apple Mac ad campaigns. Is it just me or do these ads focus too much on Windows Vista?Here, take a look for yourself (US ads here, UK ads here). [poll=86]What surprises me about these ads is that while...
- Tags: Apple
- Blog posts 2007-02-15
- Microsoft Live no jive
- Microsoft Live no jiveAnother MS innovation: renaming 's/w utlity' to 'MS Live s/w'These people are boring and completely without any imagination. If they could divert their skills in fooling people to comming up with innovative computing models, they could have done something wortwhile in their lives. Like a shark is...
- Tags: Tools & Techniques, Web browsers, Microsoft Corp., Microsoft Office, advertisement, software
- Discussion threads 2005-11-01
- The eyeballs war
- The eyeballs warIP's not the only way to calculate eyeballsAt least a couple come to mind.Cookies, unique per visitor (subject to people actually allowing cookies.)Dynamic pages, unique per visitor, e.g. web bug the web page Subject to people hitting reloadFlash Shared ObjectsI've seen all of these used, so it's not...
- Tags: Channel management, Advertising & Promotion, IP, Web, churn, advertisement, Web Advertising, eyeball
- Discussion threads 2005-06-20
- IE7 being developed to resist spyware
- IE7 being developed to resist spywareWhy don't we just start with the Active-X crap!MS lousy cookie controls + active-x controls = spyware!Other browsers don't have these problems ... why? Better controls that's why.I don't need some retarded analysis of my admin controls to stop spyware ... I just need to...
- Tags: Spyware, adware & malware, Cyberthreats, Web browsers, Viruses and worms, SECURITY, UNIX terminal, Microsoft Internet Explorer 7, spyware, Mozilla Firefox, Unix, rep, Microsoft Corp.
- Discussion threads 2005-06-13
- Court rules in pop-ups' favor
- Court rules in pop-ups' favorStupid courtsMore proof that this country's legal system is totally corrupt with corporate $$$.Hey all you hackers and virus writers, you want targets? Go after all these filth that pollute the web with ads and popups!Pop-ups? What's that agian?I can't remember the last time I...
- Tags: Cyberthreats, Spyware, adware & malware, Web browsers, Viruses and worms, SECURITY, VX2, malware
- Discussion threads 2005-01-05
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