turkcell Resources on ZDNet

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ZDNet Resources

A Distributed Firewall Appliance: Conventional Firewalls protect network entry points and are defining for a long time the outer network security perimeter. However the increasing need for computational power and the networking trends for increasing connectivity and higher bandwidth threatens this architecture to become obsolete in near future. This paper will describe the design...; Tags: Network, Turkcell, Firewalls, Network Security, Networking, Security; White papers 2006-01-01
A GSM Operators Service Network and the Subscribers Identity: This paper aims to summarize the study of a wireless operator's service network and its ecosystem for creating and delivering mobile services with strong identity and privacy protection concerns. Available mainstream specifications and off-the-shelf products that are compliant with these specifications have been used during this work. This is a...; Tags: Network, Identity, GSM, Turkcell; White papers 2005-06-03
GPRS-IP Backbone Strategies and FreeGPRS: With the recent deployment of the GPRS technology some questions about the interconnectivity with ISP's and corporate has risen. The authors want to study some IP servers and interconnection scenarios which would effect the hole GPRS network and IP services available for the customers. The authors also mention with this...; Tags: Strategy, Backbone, GPRS, IP, Turkcell, Internet Service Providers (ISPs), Cellular Phones, Network Technology, Networking, Internet, Consumer Electronics, Personal Technology; White papers 2005-05-17
Delivering Your Future Network - Fast: Turkcell is Turkey's largest leading network operator. To meet the needs of the subscribers, Turkcell has had to increase the capacity of its networks accordingly. Ericsson's Switch Roll-out Group carried out all the switch-based elements of the project, and implemented new technologies such as WAP, GPRS and MPS. Ericsson provided...; Tags: Cellular phones, Ericsson Inc., WAP, GPRS, network; Case studies 2004-11-25
Cisco Systems' Internet Business Solutions Group Helps turkcell Transform Its People, Systems and Business: Since its introduction of cellular GSM services to Turkey in 1994, the country's leading mobile phone operator, Turkcell, has around 23.4 million domestic subscribers by December 31, 2004. The continuous challenge faced by Turkcell is to maintain their leadership through sustainable growth. But with increasing competition and a changing regulatory...; Tags: Internet, Cisco Systems Inc., Turkcell; Case studies

Success Story: Large GSM Operator Successfully Launches a Presence-Enabled Messenger Service: Turkcell provides an array of mobile voice and data communications services in Turkey. In 2004, Turkcell quickly realised that Messenger would be a mass-market service with high growth potential. Turkcell believes that Messenger is an important solution. With the aid of statistics, combined with the market readiness and end-user benefits,...; Tags: GSM, Turkcell, Messenger, Advertising & Promotion, Marketing; Case studies
Mobile Marketing Association (MMA) Case Study: turkcell & 121Metre: The goals were to use Coca-Cola F1 Istanbul Grand Prix sponsorship to increase sales. Coca-Cola was the sponsor of the first ever Istanbul Grand Prix, a curios event for the whole customer base. In-store sales as well as repurchases have increased substantially during the campaign. Moreover, the Coca-Cola sponsorship of...; Tags: Coca-Cola Co., Mobile, Mobile Marketing, Turkcell, Advertising & Promotion, Sales Strategy, Marketing, Sales; Case studies

Additional Resources

Mobile Marketing Association (MMA) Case Study: BP: BP in Turkey has a system called "Tasitmatik". Companies that have fleets subscribe to this program. They don't pay at the station, they get a bill periodically. Not all stations have this facility. Therefore, clients need to know which stations provides this service. LBS was the perfect solution. Figensoft is...; Tags: Station, Mobile, British Petroleum Co Plc, Service, Mobile Marketing, Figensoft, User, Advertising & Promotion, Marketing; Case studies
Mobile Marketing Association (MMA) Case Study: Renault: Renault runs a consumer promotion twice a year for Renault car maintenance to end user car owners. Each event lasts one month and is packed with original Renault parts discounts and pre-determines maintenance menus for the car owners. The natural habit is to award consumers with a small present for...; Tags: Mobile, Habit, Renault, Mobile Marketing, Advertising & Promotion, Marketing; Case studies