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ZDNet Resources
- Why Yahoo really needs click fraud 'Czar'
- In my Yahoo click fraud initiatives: Exclusive update in January, I projected that Yahoo would make a formal, public announcement of a “Traffic Quality Advocate” by April 30, 2007.Yesterday, Yahoo made the announcement:The appointment of Reggie Davis to vice president of marketplace quality. In this new role, Davis will serve...
- Tags: traffic quality, Yahoo! Inc., Reggie Davis, click fraud
- Blog posts 2007-03-23
- Yahoo click fraud initiatives: Exclusive update
- Last June, in conjunction with an impending settlement of a class action lawsuit filed in the U.S. District Court in Los Angeles by Checkmate Strategic Group, Inc. alleging breach of contract and unfair business practices, Yahoo made a public commitment to a multi-prong effort to further strengthen its anti-click fraud...
- Tags: Business Models, Legal, Government, Click Fraud, Yahoo! Inc., Class Persons
- Blog posts 2007-01-10
Additional Resources
- Canada adds another city to LED City list
- Welland, Ontario, is the latest municipal government to commit to the LED City initiative, under which cities from around the globe are converting lighting to light-emitting diodes. A retrofit of all streetlights is under way -- 50 have gone up so far and 50 more are...
- Tags: City, Light-emitting Diode, Engineering, Heather Clancy
- Blog posts 2008-09-06
- DDoS + Web 2.0 == Buckets o' traffic
- Denial of Service attacks are based upon a simple idea: generate the maximum amount of traffic using the minimum amount of work. At one time this was as simple as sending a spoofed ICMP echo packet to a broadcast address or similar shenanigans. Modern DDoS attacks rely upon...
- Tags: Web, Web 2.0, Network, Distributed Denial Of Service, Social Networking, Security, Online Communications, Marketing, Advertising & Promotion, Adam O\'Donnell
- Blog posts 2008-09-05
- Microsoft builds $300M cathedral to Bill Gates, hires Jerry Seinfeld as Pope
- Microsoft builds $300M cathedral to Bill Gates, hires Jerry Seinfeld as PopeThat's what I thoughtThe ad was about nothing except of course Bill. It is unclear why this ad was made.Who in the world is this "journalist"?http://en.wikipedia.org/wiki/Mitch_Ratcliffe"I see you baby ...... shakin that ass -shakin that ass."http://www.brandrepublic.com/bulletins/digital/article/548871/publicis-dialog-puns-ass-shaking-new-renault-viral/RE: Microsoft builds $300M...
- Tags: Wiki, Blogging, ass, Jerry Seinfeld, Microsoft Corp., Wikipedia, Bill Gates, advertisement
- Discussion threads 2008-09-05
- Forget Seinfeld. Can Windows gurus help the Windows brand?
- Forget Seinfeld. Can Windows gurus help the Windows brand?Microsoft is also airing the Mojave experiment ads. nt.RE: Forget Seinfeld. Can Windows gurus help the Windows brand?That add is really stupid . . . but, if you're totally incapable of building a quality operating system, why not try comedy?Best marketing for...
- Tags: Operating systems, Branding, Microsoft Windows, advertisement, Windows Gurus, Windows brand, Microsoft Corp., brand, Seinfeld
- Discussion threads 2008-09-05
- End of an era: Dell may dump its factories
- End of an era: Dell may dump its factoriesRubbed up the wrong way?"The rub: It’s unclear whether contract equipment manufacturers would want to buy Dell’s manufacturing hubs. Do contract manufacturers really want to take on Dell’s capacity?"Don't CEM's want to take on everyone's capacity ... I mean isn't their model...
- Tags: Manufacturing, Notebooks, Dell Computer Corp., End-Of-An-Era
- Discussion threads 2008-09-05
- Martin jabs back at Comcast over suit
- FCC chairman Kevin J. Martin responded to Comcast's lawsuit challenging the agency's authority to sanction the company. "Given Comcast's past failure to disclose its network management practices to its customers, it is important Comcast respond to the many still-unanswered questions about its new management techniques," Martin...
- Tags: Comcast Corp., Federal Government, Advertising & Promotion, Productivity, Networking, Government, Marketing, Richard Koman
- Blog posts 2008-09-04
- Google Chrome already beating Opera
- Google Chrome already beating OperaWaiting for Windows Mobile 6 version... if they can create a version for Windows Mobile to rival safari on iPhone, they'll have me seriously thinking about it.Otherwise, it's just another browser for the desktop by another large conglomerate.Full screen problemI have my task bar on the...
- Tags: Web browsers, Operating systems, work-around, Google Inc., Chrome, Google Chrome, Opera Software
- Discussion threads 2008-09-04
- First Microsoft make-over ad airs: $300 million well spent?
- First Microsoft make-over ad airs: $300 million well spent?Hmmm ....Could be worse ....Homer: [narrating a TV commercial] Are you tired of having your hands cut off by snowblowers? And the inevitable heart attacks that come with shoveling snow?Maybe......they should hire the company that does the Mac commercials....
- Tags: humour, advertisement, Seinfeld, Microsoft Corp., ad air
- Discussion threads 2008-09-04
- Adobe and NBC to provide live streaming of NFL games
- Adobe just announced that the NFL is going to use Flash to deliver live, online streaming video for NBC Sunday and Thursday night football games. You can go watch the games on NBCSports.com right now. It looks like they used Flex to build the player and I assume they're using...
- Tags: Adobe Systems Inc., NBC, NFL, Video, Live Streaming, Video Quality, Corporate Communications, Games, Marketing, Personal Technology, Ryan Stewart
- Blog posts 2008-09-04
- Malware and spam attacks exploiting Picasa and ImageShack
- In the wake of the recent malvertising attacks where malicious flash ads were appearing at trusted web sites, evidence from multiple vendors and researchers indicates that spammers and malware authors have once again switched tactics, and are one again abusing legitimate services such as Google's Picasa and ImageShack. Whereas the...
- Tags: Technique, Spammer, Malware, Google Picasa, Attack, Cyberthreats, Spyware, Adware & Malware, Security, Viruses And Worms, Spam, Spam And Phishing, Dancho Danchev
- Blog posts 2008-09-04
- Comcast sues FCC over net neutrality ruling
- Comcast is suing the Federal Communications Commission over the agency's move to sanction the cable giant over blocking peer-to-peer Internet traffic from BitTorrent. According to the Wall Street Journal, Comcast filed the lawsuit on Thursday. Comcast said it will comply with the FCC order, but is suing...
- Tags: FCC, Comcast Corp., Net Neutrality, Federal Government, Government, Larry Dignan
- Blog posts 2008-09-04
- First 'Fiji' Media Center systems start rolling out
- First 'Fiji' Media Center systems start rolling outYes, they mustIf they want all of their products to be able to interoperate in a way that makes the end user happy, they have to create a way such that media can be transferred between zune, xbox, and media center. Why zune...
- Tags: Media Center PCs, Media Center PC, Fiji
- Discussion threads 2008-09-04
- Office 2.0 Conference day one
- David Allen discussed his 'getting things done' methodology with conference creator Ismael Ghalimi during the opening keynote session at the Office 2.0 conference at the St Regis Hotel, San Francisco. The core of the methodology is to free up the sophisticated processing unit that is your brain...
- Tags: Google Inc., General Electric Co., Conference, Office 2.0, Matthew, Cloud Computing, Oliver Marks
- Blog posts 2008-09-04
- The power of standard protocols
- I've spent the past few months as the primary developer at a very small company. An important technology to this company is Instant Messaging, as it plays an essential part in our approach to unified messaging. This has meant that I have had to build, in-house, our...
- Tags: IM, Jabber, Protocol, XMPP, Instant Messaging, Internet, Online Communications, John Carroll
- Blog posts 2008-09-04
- Wireless Access: What Price Speed
- Is Verizon missing a trick in its trench warfare with Cablevision? Or has the maverick cable operator found an Achilles heel in the telephone operator's methods of providing TV, phone and particularly Internet access to customers in the New York area – and possibly nationwide? One...
- Tags: Cablevision Systems Corp., Verizon Communications Inc., Broadband, Wireless Access, Wireless LANs, Wi-Fi, Wireless, Broadband Internet, Internet, Network Technology, Telecommunications, Networking, Tom Steinert-Threlkeld
- Blog posts 2008-09-04
- Leaked in iTunes 8.0: Genius
- It may have gotten lost in the end of yesterday's particularly long-winded fortune teller piece, but the Oracle of Cupertino, ahem Kevin Rose, posted a pretty convincing-looking snippit of a document proclaiming to be "What's new in iTunes 8." It goes like this: iTunes 8 includes...
- Tags: TV, Apple iTunes, Music, Genius, Digital Music, Digital Media, Personal Technology, Consumer Electronics, Jason D. O\'Grady
- Blog posts 2008-09-04
- Dell repair adventure, day 5
- Dell repair adventure, day 5No Backup!I find it hard to believe that a IT consultant, one that finds it necessary to attend conferences does not have a backup options in place. A) Is the writer a independent contractor? I guess that I need more information about the writers...
- Tags: Notebooks, Dell Computer Corp., laptop computer
- Discussion threads 2008-09-04
- Chrome, IE8, and longer term thinking
- Chrome, IE8, and longer term thinkingI wonder -- would others please weigh inOk, your stats here are out to lunch but I wonder about your basic point.I think it's wrong - that almost any non OS specific programming language can be used to produce a standard code base from...
- Tags: Operating systems, UNIX, Programming languages, operating system, Linux, Google Inc., IE8, Chrome, longer-term, COBOL, window
- Discussion threads 2008-09-04
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"See how Intel is consolidating down to 8 global data center hubs through the use of consolidation, virtualization and standardization. The initiative is expected to save Intel $1.8B by project completion.
