traditional media

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IAB to FTC: Rescind blogger rules

Completely self-servingBy this rationale, why does anyone ever have to disclose anything? You can apply this logic to traditional media as well. Afraid to admit in the blog that you got the stuff you rave about was free? The real impact is it opens a channel for the vendor to...

Tags: Advertising & Promotion, blogger, free speech, traditional media, blog, blogging, Interactive Advertising Bureau, FTC

Discussion threads 2009-10-15

Mortgage upheaval could ding online advertising

Mortgage upheaval could ding online advertisingThis is news?Dude, current home mportgages ding everything in the economy.Does this mean the end of mortgage spams?If there's no money for mortgage lending, then there's no need to advertise that (non-existant) money via spam... hoorah.Broader reaching than thatYes, some of the top advertisers are...

Tags: Mortgages, Financial services, Traditional Media, online advertising, mortgage, payment, equity

Discussion threads 2007-08-16

Media literacy in a media saturated world

The question of what becomes of journalism in the age of mass media, in which anyone with an Internet connection can be their own publisher and reach a potential audience of billions with a single click was the subject of a conversation at a cybersalon hosted by Sylvia Paull near...

Tags: Blogging, General, Web Technology

Blog posts 2007-05-22

Inventory, Inventory, Inventory

Google's acquisition of dMarc Broadcasting, an online ad placement and radio station automation developer, makes a lot of sense. It's a great price if it underperforms expectations and adds another pipe of advertising inventory to support the company's audacious expansion of its media presence. First...

Tags: Google Inc., advertisement, radio

Blog posts 2006-01-17

Of cable TV, streaming and podcasting

Traditional media is converging with digital technology, and new media—new ways of communicating with people/citizenry—is emerging. As with all levels of government, communicating with the public is crucial to the success of the community, and unfortunately the old model is still the primary choice. Press releases, printed material, quarterly magazines,...

Tags: Podcasts, TVs, TV & Home Theater, Traditional Media, podcasting, cable, cable television

Blog posts 2005-08-31

Additional Resources

Salesforce demos Service Cloud 2

At Dreamforce Global Gathering 2009 in San Francisco, Salesforce CEO Marc Benioff and Kraig Swensrud, senior vice president of product marketing, show attendees the company's new customer service software, Service Cloud 2. The new tool helps businesses connect their traditional call center technologies with social media applications through a cloud...

Tags: Salesforce.com Inc., Customer Service, Social Media, Product Marketing, Cloud Computing, Customer Relationship Management (CRM), Sales Force Management, Virtualization, Marketing, Enterprise Software, Software, Sales, Hardware, Service Cloud 2, Marc Benioff, Salesforce

Videos 2009-11-18

CRM Association-Netherlands Rocks Het Huis!

I'm in love with Amsterdam....no wait, I love it but I'm not in love....no, hold on, I like it a lot, but I'm not in love, nor do I love it. The Theory.... Interestingly enough (to me at least and who else am I really writing this for...

Tags: Car, Amsterdam, Conference, CRM, Advertising & Promotion, Customer Relationship Management (CRM), Enterprise Software, Marketing, Software, Paul Greenberg

Blog posts 2009-11-16

GOOG could lose more than Murdoch

Thanks, this was insightfulWhat if Murdoch and minions stroke a deal with a more desperate Google competitor - and blocked Google. That would be a very real threat. If users suddenly finds that Google returns fewer quality results than competitors, Google could lose search share, fast. That would strike directly...

Tags: Operational accounting, TVs, TV & Home Theater, Google Inc.

Discussion threads 2009-11-16

'The Purpose of a Business is to Create a Customer' - Peter Drucker Centenary

This month marks the centenary of Management guru Peter Drucker's birth, and the Harvard Business Review - the Vogue magazine of management fashions - has a terrific section devoted to his legacy and ideas this month. The paper version is a keeper. Drucker's...

Tags: Performance, Knowledge, Drucker, John Hagel, Knowledge Stock, Lloyd, Strategy, Collaboration, Groupware, Management, Enterprise Software, Software, Oliver Marks

Blog posts 2009-11-16

Alienware M15x (Intel Core i7 720QM, 250GB HDD, 3GB)

Keeping the same revised look and feel as the recent 17-inch M17x version, the Alienware M15x is an imposing black slab of computing power that's thicker and heavier than most 17-inch laptops. We love having high-end options such as Intel's uberpowerful Core i7-920XM CPU, and it's a plus that...

Tags: Alienware, Alienware M15x

Product reviews 2009-11-13

Sony Vaio L117FX (Core 2 Quad Q8400s 2.66GHz, 6GB RAM, 1TB HDD, Windows 7 Home Premium)

Had Apple not introduced a 27-inch iMac for $1,699, we'd have fewer reservations about Sony asking $1,999 for its new 24-inch Vaio L117FX. Yes, HP's TouchSmart 600 expanded on some of Sony's innovations from its previous generation all-in-ones. Sony also doesn't even attempt to match HP's creative multitouch software. But...

Tags: Desktops, Microsoft Windows 7 Home Premium, RAM, Microsoft Windows 7, Microsoft Windows, Sony Vaio, Sony Corp., HDMI

Product reviews 2009-11-13

The stupid network will get a hearing

Leave my bits aloneIf I pay for unlimited service up to a certain speed that's what I expect to get. The fee I pay is supposed to cover the level of service I order. If a company is investing in a service I didn't buy, they neeed to get their...

Tags: ROI/TCO, carrier, network

Discussion threads 2009-11-13

Microsoft opens up Windows 7 to advertisers via downloadable themes

Windows for freeI think a lot of consumers and businesses also would not object to their desktop being used as an advertising space by Microsoft if this would let them use Windows at no charge. I believe Google is going in the same direction with their ChromeOS.Its an operating system!!Windows...

Tags: Operating systems, Windows 8, advertisement, advertiser, downloadable theme, Microsoft Corp., Microsoft Windows, Microsoft Windows 7

Discussion threads 2009-11-13

End-to-end encryption is the key to protecting data and reputations

In order to avoid the financial and brand damage associated with data breaches, businesses need to consider deploying end-to-end encryption as a tamper proof way of securing data. Commentary - Media outlets around the globe highlight new data breaches at an alarmingly regular rate. Forrester estimates that the cost...

Tags: PCI, Organization, Data Breach, PCI DSS, Encryption Key, encryption, security, Paul Meadowcroft Thales, Special to ZDNet, Paul Meadowcroft, Thales, Special to ZDNet

News items 2009-11-11

Dell Inspiron i1545-4374PBU

Editors' note: This review is part of our holiday 2009 retail desktop and laptop review roundup, covering specific fixed configurations of popular systems that can be found in retail stores. There's something to be said for simplicity. The Dell Inspiron i1545-4374PBU might not look like much and its limited supply...

Tags: Notebooks, Keyboards, Dell Inspiron, Dell Computer Corp., Intel Corp.

Product reviews 2009-11-07

AVADirect Nano Cube

AVADirect's $2,266 Nano Cube tries to take on Shuttle's XPC H7 5800 at its own small form factor game. Both systems come with smaller-than-normal SFF cases, and each requires sacrifices, even more than with a standard SFF PC, in exchange for its tiny dimensions. Therein lies our problem with this...

Tags: DVD, Consumer electronics, Games, Shuttle XPC, SFF, small form factor, Cube, Shuttle, Nano, DVD burner, PC, Nvidia GeForce, NVidia Corp., AVADirect, game

Product reviews 2009-11-04

Google "attacking" developer community?

No.Improving their apps doesn't make them evil.Killing competition by giving away apps for "free" makes them evil.Isn't it a bit hypocritical to complain?After all Android developers are using Android which they didn't need to pay for because Google gave it to them. Where do they think those development funds...

Tags: Google Inc.

Discussion threads 2009-11-01

Averatec D1130 All-in-One

The Averatec D1130 All-In-One is a stripped-down version of the D1133 we reviewed last month, and while this version cuts the price down to only $399, it also strips away many of the features that gave the higher-end model some value. With its puny 1.6GHz Intel Atom chip, 1GB of...

Tags: Microsoft Windows XP, Microsoft Windows, Netbooks, nettops & MIDs, Monitors & displays, Averatec Inc., D1133

Product reviews 2009-10-30

Acer Aspire Revo AR1600-U910H

Typically our challenges with the emergent Nettop category have been that real budget PCs cost just a little bit more and provide a dramatic performance uptick, and similarly priced Netbooks offer equivalent performance with the added benefit of portability. The Aspire Revo 1600's price tag alone answers those issues. ...

Tags: Wi-Fi, Performance management, Netbooks, nettops & MIDs, Wireless and Mobility, Semiconductors, Acer Inc., wireless networking

Product reviews 2009-10-30

My Top Scary Technology Trends

The Most Terrifying:Google.Kills good companies by handing out "freebies". VERY scary.Machines replacing humansI thought they were tools to enhance our experience on earth.The worst is when customer is an AI telephone. "I'm sorry, could you repeat your last phrase. I did not understand". I thought the buttons were bad enough.RE:...

Tags: cloud computing, Storage management, Google Inc., hardware, virtualization

Discussion threads 2009-10-29