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- ACN vs. ORCL - Who's spending on advertising?
- The cost of selling services and software BtoB magazine recently posted their Top 100 business-to-business advertiser list. On this list were a couple of firms with distinctly different approaches to advertising. Oracle Corporation came in at #95 on the list, down from #74...
- Tags: ORCL, Advertisement, Accenture Ltd., Firm, Brian Sommer
- Blog posts 2008-12-18
- Top 25 advertisers in African American media
- With $89.7 mln in spending, Procter & Gamble is the largest advertiser targeting African American consumers, according to Nielsen Company. McDonald’s is second with $37.7 mln, followed by Johnson and Johnson with $36.1 million in total spending for the 12 months October 2006 through September 2007. Collectively, top 25 advertisers...
- Tags: Category, Media, McDonald's Corp., Advertiser, Product Category, Advertising & Promotion, Marketing, NB
- Blog posts 2008-02-05
- Is Apple Out to Kill Tivo?
- Is Apple Out to Kill Tivo?QualityFact is internet video quality still sucks. Until we get HDTV quality video without buffers, we're tied to broadcast TV. When FiOS gets out here, though, I'm all over that.MisleadingYou stated that the average american watches 4.5 hours of TV/day, which would be 30.5 hours...
- Tags: DVR, TVs, Digital video, TV & Home Theater, Network technology, AT&T Corp., TiVo Inc., TV, digital video recorder, Apple Inc., Apple TV, cable
- Discussion threads 2007-01-24
- Bid4Spots vs. Google Audio Ads? EXCLUSIVE 'Real Deal' CEO interview on radio battle
- Bid4Spots is an online marketplace for unsold commercial radio advertising inventory based on the premise that when ”radio stations have unsold airtime close to the week of broadcast, many would rather sell it at a substantially discounted rate, than not sell it at all.”Bid4Spots runs weekly reverse auctions where radio...
- Tags: Bid4Spots, ROI, Radio, Google Software Applications, The Real Deal, Marketing, Google, Search, Advertising, Media, Local, Business Models
- Blog posts 2006-12-10
- Google Radio EXCLUSIVE: Audio Ads in pictures!
- Google is nearing its one year anniversary of the dMarc Broadcasting acqusition, purchased to further Googles mission to bring "targeted, measurable advertising" to the entire world, including radio.Google is also nearing its promised launch date for Google Audio Ads "beta." Prior Google radio advertising launch dates have come and gone,...
- Tags: Google Inc., radio, advertisement, advertiser
- Blog posts 2006-11-28
- Google search advertising gold mine at risk
- Google CEO Eric Schmidt proudly told the world Thursday that “business is very, very good here at Google,” and asserted the company’s intentions to “continue to do very well” going forward (see “Is Google unstoppable: Q3 record performance defies market conditions”). What drives Google’s financial success? Is there no...
- Tags: Google Inc., Eric Schmidt
- Blog posts 2006-10-22
- Why Google (not Microsoft) is loved
- As I recount in "Google NYC First Look: Top Google engineer talks to NYC software industry,” I had the pleasure of chatting personally with Alan Warren, Google Director of Engineering, while waiting for him to address the New York Software Industry Association last evening. I good naturedly asked Warren...
- Tags: Google Inc., NYC, advertisement
- Blog posts 2006-10-17
- Travelocity to Google: Stop dissing multi-million dollar ad clients!
- Why Paid Search May NOT Be the Best ROI For Your Incremental DollarJeff Glueck, Travelocity Chief Marketing Officer, is on a mission, and he brought that mission to Shop.org today. In an impassioned solo panel appearance before ecommerce professionals and brand marketers this afternoon, Glueck put forth a business case...
- Tags: advertisement, advertiser, Donna Bogatin, Glueck, Google Inc., paid search, Travelocity.com LP
- Blog posts 2006-10-11
- Ballmer's formula: Patience and innovation
- During an interview with Elevation Partners' Roger McNamee, Microsoft CEO Steve Ballmer cited Microsoft's well known "tenacity, persistence, patience and willingness to stay after it" as the way the company will thrive in the Web world, led by companies like Google and Yahoo. "We will show our usual innovation...
- Tags: Microsoft Corp., advertisement, Steve Ballmer
- Blog posts 2006-05-11
- TiVo tests pop-up-style ads
- TiVo tests pop-up-style adsOur goal....ROFL."Our goal" in shooting our customers is not to terminate their life.A nail in the coffin for Tivo and a boost for ATI ALL in Wonder and other PVR products that don't force advertising down our throats.pop-up addwell if they do it on mine I will...
- Tags: advertisement, Now IT, TiVo Inc., WWW
- Discussion threads 2005-03-28
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