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- Targeted Marketing Campaigns Result in e-Commerce Sales Spikes of Up to 500% for $450 Million Tommy Bahama
- Tommy Bahama has 82 retail locations that offer upscale men's and women's apparel, accessories and gifts, as well as home furnishings. Tommy Bahama barely used its CRM customer relationship management module or the data it generated for six years. The advent of its e-commerce platform required the retailer to use...
- Tags: Retail Company, Epicor Software Corp., E-business, CRM, Tommy Bahama, Retail, Advertising & Promotion, Customer Relationship Management (CRM), Enterprise Software, Marketing, Software
- Case studies 2009-01-28
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