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- ZDNet Author Biography
Tom Steinert-Threlkeld is a journalist who has constantly looked at what media could become, rather than what they currently constitute. He experimented with online news delivery a quarter century ago, with a text-only online service called StarText at the Fort Worth Star-Telegram in Texas- more about Tom Steinert-Threlkeld »
ZDNet Resources
- Catch Yourself If You Can: A Con Artist Guide To Forging Checks
- Frank Abagnale has spent 35 years helping the FBI fight forgery, embezzlement and identity theft. This is a guy who spent five years in prison after starting out in adulthood as a con artist. Now, he’s dedicated his professional life to figuring out the flaws in financial systems and...
- Tags: Artist, Identity Theft, Federal Government, Financial Planning, Security, Government, Finance, Tom Steinert-Threlkeld
- Blog posts 2009-06-25
- Want To See (And Talk About) What Your Friends Are Buying? Zappos Set To Introduce 'Social Shopping'
- Zappos, the online retailer of shoes and clothing, is about to become a social networking site, borrowing aspects of Twitter and Facebook and applying them to their customers’ particular passion: buying stuff. CEO Tony Hsieh Wednesday confirmed to Between The Lines that it is working on an...
- Tags: Facebook, Customer, Twitter, Zappos, Social Networking, Online Communications, Marketing, Advertising & Promotion, Tom Steinert-Threlkeld
- Blog posts 2009-06-24
- The Real Case in Social Media: Zappos CEO Not All Atwitter About Twitter
- When reporting first began on ZDNet’s look at Zappos’ use of social media to build its online retailing business, its CEO, Tony Hsieh, had just crossed 600,000 followers on Twitter. This past week, he passed 800,000. No, the reporting didn’t take that long....
- Tags: Phone, Social Media, Twitter, Zappos, Sales Strategy, Sales, Tom Steinert-Threlkeld
- Blog posts 2009-06-23
- 'Quality Scores' For Web Content: How Numbers Will Create A 'Beautiful Cycle of Greatness for Us All'
- Patrick Keane spent four years at Google, before becoming chief marketing officer at CBS Interactive which owns CNet and ZDNet. Now he’s in his third month as chief executive officer at Associated Content, the “people’s media” company. And...
- Tags: Keane Inc., Web, Quality, Content, Associated Content, Channel Management, Engineering, Marketing, Tom Steinert-Threlkeld
- Blog posts 2009-06-17
- AP, Meet AC. And, BTW, News is Not Really 'Monetizable,' on the Web.
- The Associated Press was created in 1846 as a news cooperative. The idea was to allow member newspapers (and later, radio and TV stations) to combine costs in covering, reporting on and distributing news of import to its members. Its 21st Century counterpart, Associated Content, goes it...
- Tags: Keane Inc., Web, Associated Press, News, AC, Associated Content, Channel Management, TVs, Marketing, Personal Technology, Home Entertainment, Tom Steinert-Threlkeld
- Blog posts 2009-06-17
- The Cost of the Free Internet
- The outpouring of interest in and passionate argument about IAC chairman Barry Diller’s declaration last week that the delivery of content over the Internet ‘absolutely’ will become a ‘paid system’ was instructive. First, it shows the power of the “free” Internet, as it is currently constructed. A...
- Tags: Payment, Video, Cable, Programming, Internet, TVs, Tv & Home Theater, Personal Technology, Home Entertainment, Tom Steinert-Threlkeld
- Blog posts 2009-06-16
- Brick and Click Stores: How Circuit City Could Re-Open Its Doors
- Why doesn’t a consumer electronics store work this way, in the age of the Internet? You walk into the digital photography section. On a slanted shelf sit 15 different cameras, each tied to its stanchion for security. But there’s a big screen...
- Tags: Circuit City Stores Inc., Camera, CompUSA Inc., Fiorentino, Internet, Retail, Branding, Marketing, Tom Steinert-Threlkeld
- Blog posts 2009-06-12
- Barry Diller: The Internet 'Absolutely' Will Become a 'Paid System'. Time Projection: Within 5 Years
- The days of the free Internet will draw to a close over the next five years, according to the chairman and chief executive of IAC, the interactive services company which operates a collection of more than 30 Internet sites which produce $1.5 billion a year in revenue. ...
- Tags: Billing, IAC/InterActive Corp., Billing System, Internet, Tom Steinert-Threlkeld
- Blog posts 2009-06-10
- Tweet This: IAC Might Be Interested in AOL (Says Barry Diller)
- Well, maybe the founders of Twitter and the CEO of Yahoo aren’t interested in acquiring AOL. But IAC chairman Barry Diller might be. The Time Warner online service, which is openly for sale, still is a “tremendously valuable property,’’ Diller...
- Tags: IAC/InterActive Corp., America Online Inc., Mergers & Acquisitions, Corporate Law, Advertising & Promotion, Financial Accounting, Investment, Finance, Business Operations, Marketing, Tom Steinert-Threlkeld
- Blog posts 2009-06-10
- Can the Man Who Re-Assembled AT&T Change His Tune For GM?
- Ed Whitacre. The quintessential amalgator of companies. He's going to save GM, as its new chairman? Don't get me wrong. He did a pretty amazing job with the hand he was played in telecommunications. He took the smallest of the Baby Bells,...
- Tags: AT&T Corp., Southwestern Bell, General Motors Corp., Internet, Operational Planning, Telephony, Business Operations, Networking, Tom Steinert-Threlkeld
- Blog posts 2009-06-09
- Schmidt: Bing Has Not Changed What Google Is Doing
- No big surprise here, but the arrival of Bing is not causing Google CEO Eric Schmidt to lose any sleep. When asked by Fox Business Network's Liz Claman if Google was putting any additional "rocket fuel" into what it was doing, because of...
- Tags: Google Inc., Arrival, Corporate Communications, Search, Leadership, Strategy, Marketing, Management, Tom Steinert-Threlkeld
- Blog posts 2009-06-09
- Behavioral Data: Valuing Customers. Then Avoiding Them.
- There’s little question that just about every profit-making company out there would like to know exactly what you’re doing on the Web, all the time. And that there’s a clear profitable market to be had in data that captures your “behavior” on the Internet. ...
- Tags: Customer, Channel Management, Retail, Marketing, Tom Steinert-Threlkeld
- Blog posts 2009-06-05
- CircuitCity.com Is Back Online. And, Yes, You Can Return HP, IBM and Toshiba Products. Now.
- CircuitCity.com was reborn on May 22, brought to you by the Systemax folks who bought remnants of the CompUSA chain and operate TigerDirect.com. When CircuitCity.com first came back, its return policy came under fire from The Consumerist and other sites such as MaximumPC and CrunchGear. ...
- Tags: Circuit City Stores Inc., Hewlett-Packard Co., Policy, Manufacturer, Toshiba Corp., IBM Corp., Manufacturing, Tom Steinert-Threlkeld
- Blog posts 2009-06-02
- Happy Birthday, Zappos: A Billion-Dollar Business Built on ... Culture?
- The number one objective of Zappos -- known mostly for its selling of shoes online (and its free two-way shipping) -- is to establish a great company culture. If you do that, CEO Tony Hsieh contends, all the "other stuff" falls into place. ...
- Tags: Culture, Las Vegas, Zappos, Sales Strategy, Sales Force Management, Channel Management, Sales, Marketing, Tom Steinert-Threlkeld
- Blog posts 2009-06-01
- Bing vs. Bing: Pitching To Be Its Pitchman?
- You had to expect it. The personage who writes the Bing blog and column for Fortune is "moderately outraged" by Microsoft's use of his pen name as the name of its latest search engine. Gil Schwartz, the executive vice...
- Tags: Advertisement, Search Engine, Blog, Microsoft Corp., Search, Marketing Research, Marketing, Tom Steinert-Threlkeld
- Blog posts 2009-05-29
- Let's All Do the Wave ...
- Ah, yes. Just what we need. And, oh, yes, it's inevitable. An inbox that pulls together every email sent your way. Every instant message sent your way. Every image. Every social network message. Etc. If that's what...
- Tags: Communication, E-mail, Social Networking, Advertising & Promotion, Online Communications, Marketing, Tom Steinert-Threlkeld
- Blog posts 2009-05-28
- A Day For Dumping on Texting: Give It Up
- Sending short text messages from mobile phones have become arguably the most popular method of instant communications among teenagers and young adults. That was established last fall, when Nielsen reported not only that the average mobile customer placed 357 text messages and only...
- Tags: Phone, Text Message, Mobile, AT&T Corp., Idol, Advertising & Promotion, Telecom & Utilities, Marketing, Tom Steinert-Threlkeld
- Blog posts 2009-05-27
- A Real ROI from Twitter? The Start of Social Medical Networks
- There may not be a big enough return on tweeting yet to report it to your CFO. But it won’t be long before there’s a clear, return on tweeting to report it to your doctor. Let’s say your daughter is suffering from autism, as is Sophie Nelson,...
- Tags: Web, Zoho, Condition, Network, NetSuite Inc., ROI, Twitter, ChARMTracker, Development Platform, Storage, Social Networking, Channel Management, Databases, Hardware, Online Communications, Marketing, Advertising & Promotion, Enterprise Software, Software, Data Management, Tom Steinert-Threlkeld
- Blog posts 2009-05-22
- The ROI From Twitter: "Don't bother" telling your CFO, O'Reilly says
- O’Reilly Media held a Webinar this afternoon that was promoted as delivering “power tips” on how to use Twitter. In the question and answer period, after Tim O’Reilly and Sarah Milstein delivered their tips, one of the questions was: “How do you quantify...
- Tags: ROI, Twitter, Tweets, Roi/Tco, Finance, Managerial Accounting, Tom Steinert-Threlkeld
- Blog posts 2009-05-21
- R.I.P., NebuAd. But, What If You Had Just Asked For The User's Consent?
- NebuAd, the controversial company that had sought to target online ads based on user behavior, is dead, at last. The company's services were actually appealing to some cable companies who act as Internet service providers, such as Charter Communications and Bresnan Communications. But...
- Tags: User Behavior, Consent, Internet Service Providers (ISPs), Internet, Tom Steinert-Threlkeld
- Blog posts 2009-05-20
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