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- ZDNet Author Biography
Tom Steinert-Threlkeld is a journalist who has constantly looked at what media could become, rather than what they currently constitute. He experimented with online news delivery a quarter century ago, with a text-only online service called StarText at the Fort Worth Star-Telegram in Texas
- more about Tom Steinert-Threlkeld »
ZDNet Resources
- Texting? Pull Over ...
- So, it looks official. The train engineer who never slowed down before ramming his commuter train into a freight train in California was indeed sending text messages right up to the time of the crash. That's bad enough. Twenty-five people died and 135 were injured in the...
- Tags: Train, California, U.K., Wreck, Bicyclists, Advertising & Promotion, Food & Beverage, Marketing, Manufacturing, Tom Steinert-Threlkeld
- Blog posts 2008-10-02
- Watch Out: Digital TV Transition Starts ... Now
- You thought you or your Mom didn't have to worry about whether your household was prepared for the transition to digital TV broadcasting until February of next year. Wrong. If, for instance, that household is in Austin, Green Bay, Indianapolis and eight other markets where LIN TV...
- Tags: Signal, Cable Company, Digital Television, Broadcaster, LIN TV, Cable, Network Technology, TVs, Telecommunications, Personal Technology, Networking, Home Entertainment, Tom Steinert-Threlkeld
- Blog posts 2008-09-29
- Wall Street's Pain = Tech's Gain
- The Dow is down just 28 points, to 10,993, as this gets typed at midday Friday. Maybe everyone who wanted to head to the exits already has. In meantime, the dysfunction on Wall Street should redound to New York's advantage -- in technology. The reason: Wall Street...
- Tags: New York, Wall Street, Venture Capital, Investment, Workforce Management, Finance, Financing Startups, Human Resources, Tom Steinert-Threlkeld
- Blog posts 2008-09-26
- Apps for Androids: Will Google Map Out An 'Open' Platform?
- Smartphones are no better than the apps that they run. So, if you're going to follow the money on Google's bet on its Android operating system for mobile phones, you also have to follow the apps. That's where an Android phone will have to distinguish itself from an iPhone or...
- Tags: Google Inc., Mobile, Metrazur, Advertising & Promotion, Marketing, Tom Steinert-Threlkeld
- Blog posts 2008-09-23
- NBC To Internet: TV Is Still King
- If NBC had to choose a single platform on which to base its business for the next five years, it wouldn't be the Internet or mobile phones. "Sorry, guys, it would be television,'' the president of NBC Universal research said Monday. That is the conclusion of NBC's...
- Tags: Olympic Games, NBC, Internet, TVs, Tv & Home Theater, Personal Technology, Home Entertainment, Tom Steinert-Threlkeld
- Blog posts 2008-09-22
- Ariana's Secret & The "Obsessive-Compulsive" Web
- The Washington Post was founded in 1877, employs more than 700 in its editorial department and serves 8.4 million visitors to its Web site each month. The Huffington Post was founded in 2005, employs 60 people all told and gets 3.6 million visitors a month. No wonder that Ariana...
- Tags: Web, Ariana, WashPo, HuffPo, Channel Management, Web 2.0, Marketing, Internet, Tom Steinert-Threlkeld
- Blog posts 2008-09-19
- A Failure To Not Communicate
- The preliminary findings of the investigation of last week's commuter train crash in Southern California: Text-messaging was involved, the Wall Street Journal reports. This is a wreck that should make us think, about how much we need to communicate.. by Tom Steinert-Threlkeld
- Tags: Southern California, Wreck, Tom Steinert-Threlkeld
- Blog posts 2008-09-18
- Has IBM Figured Out The Art Of The Sale Better Than Bill & Jerry?
- So the broadcast video ads with Bill Gates and Jerry Seinfeld for Microsoft are over for now. Maybe you're among those who disliked the ads because they never answered the simplest of fundamentals of an a: What are these guys selling? So traipse...
- Tags: Video Advertisement, Advertisement, Video, IBM Corp., Corporate Communications, Marketing, Tom Steinert-Threlkeld
- Blog posts 2008-09-18
- Now Debuting: One-Click Payment For Illegal Downloads
- Frank Zappa again is a mother of invention. Since Friday, songs of the experimental musician, dead now for almost 15 years, have been used to test a one-click system for getting payments from individuals who download works of artists illegally. ...
- Tags: Payment, Musician, Antipiracy, Nexicon Inc., Piracy, Operational Accounting, Business Operations, Corporate Law, Finance, Tom Steinert-Threlkeld
- Blog posts 2008-09-16
- Gauging Your Own Risk, On This Black Monday
- Don't you wish you had the same tools at your disposal to assess the riskiness of securities you hold, now that Wall Street is going through a Monday as black or blacker than the one in 1987. Bear Stearns, gone. Lehman Brothers, bankrupt....
- Tags: Asset, Stock, Wall Street, Risk Management, XLoss, Asset Management, Financial Planning, Strategy, Financial Services, Security, Operational Planning, Business Operations, Finance, Management, Tom Steinert-Threlkeld
- Blog posts 2008-09-15
- Learning From The Train Wreck Of Text Messaging
- Don't kill the messaging technology, when the alleged messager is already dead. But the possibility that text messaging was at the root of Friday's fatal train wreck in California should be enough to give us all pause. Isn't it about time we called a timeout on our...
- Tags: Text Messaging, Wreck, Text Messaging/SMS/MMS, Instant Messaging, Cellular Phones, Groupware, Consumer Electronics, Personal Technology, Online Communications, Internet, Enterprise Software, Software, Tom Steinert-Threlkeld
- Blog posts 2008-09-14
- 100Mbps. 2010. Over The Air. Don't Be Surprised.
- What if WiFi could square off or even beat WiMax or other approaches to broadband access to the Internet, over the air? If you listen to comments from Tom Rutledge, the chief operating officer of Cablevision Systems Corp., at the Merrill Lynch...
- Tags: Network, DOCSIS, Wireless LANs, Cable, Wi-Fi, Wireless, Broadband Internet, Telecommunications, Personal Technology, Tom Steinert-Threlkeld
- Blog posts 2008-09-11
- The Once and Future McGovern: IDG's New Web-Centric Numbers
- It was the day after April Fool's Day, last year. InfoWorld published its last print edition. Sturm and drang ensued at Patrick McGovern's International Data Group. This was an 180,000-circulation publication. IDG couldn't possibly replace its profit and revenue, by operating it solely online. But this McGovern...
- Tags: Revenue, Web, InfoWorld, International Data Group, Operational Accounting, Channel Management, Finance, Marketing, Tom Steinert-Threlkeld
- Blog posts 2008-09-09
- Whatever happened to CMP?
- When this decade dawned, the big three technology news publishers were International Data Group, Ziff-Davis and CMP Media. Now, Ziff-Davis has been split into multiple pieces, including this site owned ultimately by CBS. And the initials "CMP" are nowhere to be found. The business that brings you...
- Tags: Acquisition, Information Week, CMP Media, United Business Media, Mergers & Acquisitions, Corporate Law, Thin Clients, Investment, Finance, Business Operations, Hardware, Tom Steinert-Threlkeld
- Blog posts 2008-09-09
- Maybe It's Time for Twenty-Somethings To Take Over Media
- Media companies have to become technology companies, able to quickly and effectively deliver new services that appeal to a generation of readers who only spend about seven minutes a day of their free time reading stuff printed on paper. That's the contention propounded this morning by Harold...
- Tags: Media Company, Technology Company, BusinessWeek, Media, Advertising & Promotion, Marketing, Tom Steinert-Threlkeld
- Blog posts 2008-09-08
- 2011, A News Odyssey: Digg-ing Meets Up With Digging
- The crossover is close. The Internet is poised to overtake the newspaper industry in total size as an advertising medium. And the question is whether it can also overtake it as a news medium. Says here, the year will be 2011. That is likely to be when...
- Tags: Revenue, Advertisement, Internet Advertising, News, Governor, Internet, Operational Accounting, Finance, Tom Steinert-Threlkeld
- Blog posts 2008-09-05
- Wireless Access: What Price Speed
- Is Verizon missing a trick in its trench warfare with Cablevision? Or has the maverick cable operator found an Achilles heel in the telephone operator's methods of providing TV, phone and particularly Internet access to customers in the New York area – and possibly nationwide? One...
- Tags: Cablevision Systems Corp., Verizon Communications Inc., Broadband, Wireless Access, Wireless LANs, Wi-Fi, Wireless, Broadband Internet, Internet, Network Technology, Telecommunications, Networking, Tom Steinert-Threlkeld
- Blog posts 2008-09-04
- MobileMe's Rolling 1 Percent Outage
- So pretty much every day these days, about 1% of MobileMe Mail users can't access their email. Today, my access was down -- and somehow I don't expect I'm alone. This, even though there's no acknowledgement of a problem -- on Sept. 3 any way -- on Apple's Support Page for...
- Tags: Inconvenience, Outage, MobileMe, E-mail, Mortgages, Manufacturing, Online Communications, Finance, Capital Structures, Tom Steinert-Threlkeld
- Blog posts 2008-09-03
- Attention Shoppers: Apple Worth More Than Google
- Apple and Google almost are acting like the McCain and Obama campaigns. You try to grab attention and I'll try to top you. Just when Google took over the tech news attention cycle for a full 24 hours, the invitations for its "Let's Rock" event went out....
- Tags: Google Inc., Market Capitalization, Apple Inc., Web Browsers, Internet, Tom Steinert-Threlkeld
- Blog posts 2008-09-02
- Gov. Palin's Site Back Up, Sotto Voce
- Alaska Gov. Sarah Palin's official gubernatorial Web site is back up -- to show off a two-paragraph statement about her thankfulness at being chosen to be Ariz. Sen. John McCain's running mate on the GOP presidential ticket. Better a day late, than two. Here's a summary of...
- Tags: Site, Governor, Web Site Development, Web Technology, Channel Management, Servers, Internet, Marketing, Hardware, Tom Steinert-Threlkeld
- Blog posts 2008-08-30
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