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Leading Finnish Magazine Publisher Boosts Sales and Improves Service With SAP Business Communications Management: For Sanoma Magazines Finland Oy, replacing its traditional telephony system with the IP-based SAP Business Communications Management software proved to be a smart move. With the SAP software, the company was able to integrate their distributed telesales network into a single virtual operation. As a result, the publisher improved overall...; Tags: Telesales, SAP AG, Telemarketing, Sales Channel, Advertising & Promotion, Marketing, Marketing Research, Sales; Case studies 2007-08-01
Choosing Telesales or Telemarketing to Get Results: Taming the Classic S & M Challenge: The folks in Marketing have a strategic vision for exciting customers or prospects and increasing sales. The folks in Sales have a tried-and-true process for connecting with people, developing needs and closing in a field sales operation. In the authors practice, they are often called upon to help B-to-B clients...; Tags: Telesales, Sales Strategy, Sales Force Management, Telemarketing, Sales, Marketing, Marketing Research; White papers 2004-09-27
Afibel Improves Responsiveness of Call Center, Boosting Customer Satisfaction: Afibel is a catalog and telesales-retailer specializing in ready-to-wear clothing for older men and women. The challenge was to modernize the applications used by telesales staff at the call center to make it more user-friendly and raise customer satisfaction and reduce training time of telesales sales recruited on fixed-term contracts...; Tags: Telesales, Oracle Corp., Customer Satisfaction, Afibel, Sales Channel, Sales; Case studies

Additional Resources

Fine print shows Apple's $100 iPhone store credit offer is full of holes: Apple's just posted details on how to obtain a $100 store credit if you've purchased an iPhone before August 22. What I find interesting is the inclusion of the term "may be eligible." Is that lawyer-inserted CYA? ...; Tags: Program, Apple iPhone, Apple Inc., Russell Shaw; Blog posts 2007-09-14
$100 iPhone rebate only for AT&T customers: Sorry hackers. If you purchased an iPhone and have not activated it with AT&T you won't be eligible for Steve Jobs' Mea Culpa US$100 rebate for early adopters. If you read the fine print on Apple's freshly posted store credit page you'll see that...; Tags: Apple iPhone, Customer, AT&T Corp., Credit, Apple Inc., Jason D. O\'Grady; Blog posts 2007-09-14

La Poste Implements Solution to Better Understand Customers: The company wanted to understand customers better and share knowledge among the players in the customer relationship (sales force, customer service, marketing) through all sales channels and structure and standardize sales processes nationally. The challenge was to implement a global Customer Relationship Management CRM tool able to manage customer processes...; Tags: Oracle Corp., Sales Strategy, Sales Force Management, Sales Force Automation (SFA), Sales, Enterprise Software, Software; Case studies 2007-09-01
New CRM System Helps Microsoft Increase Sales Efficiency, Improve Customer View: Today's sales organization need software solutions that allow them to understand their customers and prospects, streamline the sales process, and report effectively on sales activities. Microsoft Corp., the world's largest software company, recently began rolling out Microsoft Dynamics CRM, a flexible and easy-to-use Customer Relationship Management CRM system to many...; Tags: CRM System, Sales Activity, Microsoft Corp., CRM, Sales Strategy, Sales Force Management, Customer Relationship Management (CRM), Enterprise Software, Sales, Software; Case studies 2007-07-18
It's Official BlackBerry 8830 via Sprint around July 15: BlackBerry-maker Research In Motion and Sprint announced today that the BlackBerry 8830 will be available next month online at www.sprint.com, through Sprint Telesales, Sprint business sales channels and retail locations. We hear July 15ish.The BlackBerry 8830 from Sprint will be priced at $199.99 with a two year-service agreement and $100...; Tags: News, Carriers, BlackBerry 8830; Blog posts 2007-06-28
Cloud services adopting Microsoft's multi-headed platform model: In a recent post poking a little fun at the pure browser-based services, Microsoft general manager of platform strategy Charles Fitzgerald wrote:The reality is the desktop is moving into the cloud and the cloud is moving onto the desktop. The winners will bring together the unique capabilities of both....; Tags: Game players, Microsoft Outlook, Fitzgerald, Microsoft Corp., Microsoft Xbox; Blog posts 2007-03-27
Has SAP converted to SaaS?: The consensus appears to be that Nick Carr was premature in outing SAP CEO Henning Kagermann as a true SaaS believer. As Dan Farber reported on Monday, our colleagues in the Enterprise Irregulars group picked over the evidence and found it far from convincing. Not least the fact that Kagermann...; Tags: Software as a Service (SaaS), SAP AG, software-as-a-service, A1S, Henning Kagermann; Blog posts 2007-03-21
Fast debuts on-premises contextual ad software: Not many people realize that contextual advertising is a multi-billion dollar software-as-a-service category. Yet if you look closely at Google AdWords, Microsoft AdCenter and Yahoo!s newly launched Panama engine, its plain to see that all of them are Web-native, on-demand applications, accessed either via a browser interface or an API....; Tags: Business applications, Google, Web 2.0, advertisement; Blog posts 2007-02-06
Software start-ups feel the pinch: Software start-ups feel the pinchBeen done, the company is called IBM.;-)The price of innovation.As turning an idea into a profitable business becomes more and more difficult, a good alternative is to sell the idea to a large company, then use the proceeds to develop another idea. Fortunately, patents assure...; Tags: Tools & Techniques, Sales strategy, OPEN SOURCE, Operational accounting, software, sales; Discussion threads 2006-01-12
How to win funds and influence VCs: Word has it that these days, venture capital investors are only interested in putting money into software start-ups that deliver their applications on-demand. Licensed software is considered SO last century in VC circles. But how do you make your on-demand venture a sure-fire prospect for VC dollars? Writing at...; Tags: on-demand; Blog posts 2005-09-27
Expert: One-third of spam is homemade: Expert: One-third of spam is homemadeScum. Of. The. Earth.I'm beginning to fear that the only way to finally kill this kind of junk is to shut down e-mail world-wide. Starve the spammers to the point where they go out of business, and then only re-implement e-mail...; Tags: Cyberthreats, Advertising & Promotion, Do-Not-Call List, e-mail, spam, spammer, e-mail address; Discussion threads 2003-12-03
Multi-Channel Retailing: This white paper will help you gain a deeper understanding of the importance of multi-channel retailing for your company by explaining the new multi-channel realities of retail, particularly in terms of managing customer relationships; Examining the growing role of information and analytics; Exploring the challenges and opportunities in each of...; Tags: SAP AG, Sales Channel, Retail, Financial Planning, Web Technology, Sales, Finance; White papers 2002-01-01
On Demand Gives PeachDirect Big Savings and Room to Grow: PeachDirect is an online retail company. Key to that plan was implementing a scalable enterprise resource planning ERP solution that would allow the company to work more easily with a variety of partners. The retail firm decided to make that partnership tangible by agreeing to have Oracle E-Business Suite On...; Tags: Oracle Corp., PeachDirect, Enterprise Resource Planning (ERP), Retail, Business Structures, Enterprise Software, Operational Accounting, Software, Finance; Case studies
Echopass Call Center On-Demand Enables Outbound Marketer to Efficiently Follow Up on Leads: As a growing company, Infinite Mind lacked the systems it needed to effectively follow up on new sales leads that were being generated through its TV infomercials, radio ads, and internet marketing efforts. The company, which offers the reading acceleration training program EyeQ and other educational software, was looking for...; Tags: On-demand, Echopass Corp., Sales Strategy, Call Centers, Internet, Real Estate, Marketing Research, Sales Force Management, Customer Relationship Management (CRM), Sales, It Operations, Business Operations, Marketing, Enterprise Software, Software; Case studies
MTC-Vodafone (Bahrain) Steps Up Marketing Operations: MTC-Vodafone Bahrain was formed in 2003 as an extension of the Mobile Telecommunications Company MTC Partner Network Agreement with Vodafone. The company wanted to acquire a system to support marketing campaigns - lack of a system resulted in ad hoc planning and execution and poor follow-up. The challenge was to...; Tags: Oracle Corp., Marketing Research, Marketing; Case studies
Multicanal Adds a CRM Platform and Reduces Costs: Created in Argentina in 1991 and incorporated into Clarin Editorial Group one year later, Multicanal has risen to become one of the main cable TV providers in Latin America. The company wanted to move to a flexible business platform, replacing a customized IT environment that wouldn't allow the company to...; Tags: Oracle Corp., CRM, Multicanal, Call Centers, Sales Channel, Customer Relationship Management (CRM), Enterprise Software, Strategy, It Operations, Sales, Software, Management; Case studies