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Pepsico Saved from Suicide Campaign by Twitter?

It's not easy to push consumer products these days as discretionary spend dries up and advertising channels become ever fragmented. Understandable then when corporations are seduced into more edgier terrain by their creative agencies. And yet where trust and sustainability is at a premium, its hard to figure how BBDO convinced Pepsico to cross the line...

Tags: Advertisement, PepsiCo, Suicide, Twitter, BBDO, Christine Lu, TBWA, James Farrar

Blog posts 2008-12-04

Additional Resources

New Irish Advertising Agency Makes Its Message Heard With 3Com Networked Telephony

The Helme Partnership is the exclusive Irish affiliate of the global full service (marketing, PR and advertising) agency network TBWA, which is owned by the largest communications group in the world, Omnicom. Offices lacked any form of computing or telecommunications infrastructure, Helme was faced with installing both data and voice...

Tags: Advertisement, 3Com Corp., Helme Partnership, Telecom & Utilities, Telephony, Telecommunications, Advertising & Promotion, Public Relations, VOIP, Networking, Marketing, Corporate Communications

Case studies 2009-01-01

Pepsico Saved from Suicide Campaign by Twitter?

Pepsico Saved from Suicide Campaign by Twitter?This goes beyond disgusting.It is apparent that most ad people have no taste...or brains...but this is so far beyond the realm of inappropriateness. The people responsible for this should be fired immediately, and the company should be fined heavily for allowing it to even...

Tags: advertisement, PepsiCo, Pepsico Saved, Suicide Campaign, Twitter

Discussion threads 2008-12-05

Assessing the Value of DAM Systems for Advertising Agencies

This white paper outlines how advertising agencies calculate a Return on Investment, both a Tactical ROI and a Strategic ROI, for adopting a Digital Asset Management system. Ad agencies such as Ogilvy & Mather, McCann Erickson, Deutsch, Inc., Young & Rubicam, TBWA Paris, Grey Global, BBDO New York, Euro...

Tags: Advertising Agency, Advertisement, Agency, Digital Asset Management, Xinet, Operational Planning, Advertising & Promotion, Business Operations, Marketing

White papers 2006-03-28