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SWMX Radio vs. Google? SWMX COO talks 'The Real Deal' in exclusive interview

SWMX Radio vs. Google? SWMX COO talks 'The Real Deal' in exclusive interviewhttp://www.analogstereo.com/kia_spectra_owners_manual.htmhttp://www.analogstereo.com/kia_spectra_owners_manual.htm

Tags: SWMX Radio, SWMX, Real Deal, Google Inc.

Discussion threads 2007-12-02

SWMX Radio vs. Google? SWMX COO talks 'The Real Deal' in exclusive interview

Google was mum on its dMarc Broadcasting acquisition at its Q3 conference call last month (see "Is Google hiding the radio star? Google silent on dMarc Broadcasting").Google spokesperson Michael Mayzel told me that Google is:Planning on releasing a beta version of Google Audio Ads by the end of the year.Industry insiders...

Tags: Business Models, Local, Media, Advertising, Google, TV, Television, The Real Deal

Blog posts 2006-11-05

Additional Resources

Google Radio: Will Audio Ads make money?

January 17 will mark the one-year anniversary of Google’s acquisition of dMarc Broadcasting.I have been "counting-down" Googles impending launch of its radio advertising product with exculsive, in-depth information and insider interviews, since I heard Google CEO Eric Schmidt talk of his vision for location-based delivery of highly targeted and...

Tags: Advertising, Search, Google, Google Software Applications, Radio, ROI, Metrics, Google Inc.

Blog posts 2007-01-13

Google $20 billion radio chatter

Google CEO Eric Schmidt has a special personal interest in the Google dMarc Broadcasting radio play; Schmidt hopes Google’s "targeted, measurable advertising," via car radio, will steer him in the right direction when “he needs a pair of pants,” as I recounted last June in “Google targets GPS-based in-car personalized...

Tags: Business Models, Local, Media, Advertising, Google, Google Software Applications, advertisement, radio

Blog posts 2006-11-11

Google: Radio star or bit player?

I got the inside scoop from Google last week on its official launch of radio ads. Google’s Q3 earning conference did not mention radio or dMarc Broadcasting, so I asked Google “What’s up” with radio. Google AdSense for Radio, Google Audio Ads… Google has been changing the name of...

Tags: Business Models, Media, Advertising, Google, Google Software Applications, Google Inc., radio

Blog posts 2006-11-10

Do Google $$$ billion acquisitions kill competition?

Can Google lock-in the online video market by a $1.65 billion Google stock acquistion of the favored video site, YouTube? Can Google muscle its way into the radio advertising market by acquiring dMarc Broadcasting for $100 million plus and buying up radio ad sales talent and radio ad inventory?NOT SO...

Tags: Media, Advertising, Google, Video, YouTube, Brands, Google Software Applications

Blog posts 2006-11-08

Google $20 billion Audio Ads: Not a radio test!

UPDATE: Do Google $$$ billion acquisitions kill competition?Google spokesperson Michael Mayzel told me last week that Google is:Planning on releasing a beta version of Google Audio Ads by the end of the year.Contrary to Googles latest stab at trying to place ads in print media (see Google’s $48 billion...

Tags: Google Inc., advertisement, radio

Blog posts 2006-11-07

Google's $48 billion Print Ads test: Fourth time's the charm?

Google spokesperson, Michael Mayzel, told me last week about Google Print Ads:  As with many of our products, we constantly test different models and features to ensure we are providing the best experience possible.  We incorporate learnings from each test into the core product and are following the same model with...

Tags: Business Models, Media, Advertising, Google, Google Inc., advertisement

Blog posts 2006-11-06