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How YouTube lost its video soul, big time

Can YouTube make revenue sharing work? I asked in January, upon the worldwide transmission of King Hurleys’ snack-sized (87 seconds) utterance straight from an elevator bank in Davos, Switzerland.The Chad Hurley induced euphoria over power to the people, monetary power to the supposedly “little” video people that is, caused many...

Tags: YouTube, Video, User-Generated Content, Google

Blog posts 2007-05-04

Google, YouTube double down on user tracking, DoubleClick next up

Do you want Google to track, record and archive, on their servers, every move you make on the Web? Google is betting that you do with its new "Web History" Web activity "manager": View and search across the full text of the pages youve visited, including Google searches, web pages,...

Tags: YouTube, Privacy, Google

Blog posts 2007-04-20

YouTube to advertisers: $25,000 please, at least

I heard Suzie Reider, YouTube CMO, declare at Ad-Tech NYC last month that marketers won’t be “messing up” YouTube (see “YouTube on marketers: Won’t be ‘messing it up’”). Reider also put forth “acceptable” ways to be part of the YouTube “community”: sponsor the YouTube “front door,” or buy a PVA,...

Tags: Metrics, Social Media, Social Networking, Self-Promotion, Marketing, Amateur Content, YouTube, Video, Social Web, User-Generated Content, Advertising, Google, Suzie Reider, YouTube Inc.

Blog posts 2006-12-21

YouTube on marketers: Won't be 'messing it up'

If Suzie Reider, CMO, YouTube, has her way, marketers won’t be “messing up” YouTube anytime soon. Reider reasserted YouTube’s clip culture philosophy at an AdTech panel in NYC this morning: “The Online Video Revolution: A Marketer’s Dream or a Consumer-Generated Mess?" Reider began her remarks by stating Google-YouTube’s straightforward...

Tags: YouTube Inc., Web 2.0, Media, Advertising, Culture, User-Generated Content, Social Web, Video, YouTube, Amateur Content, Marketing, Self-Promotion, Social Networking, Social Media, Suzie Reider

Blog posts 2006-11-07

Additional Resources

Macs join the Army - Hooah!

Macs join the Army - Hooah!This is going to help with security how?Yeah, yeah...monoculture and all that jazz. I work for a fortune 500 company (> $100B in market cap). Over 75K employees. When virus outbreaks occured only a small number of systems were actually infected. Only a handful of...

Tags: Microsoft Windows, Operating systems, UNIX, Hooah, security, monoculture, Apple Macintosh

Discussion threads 2007-12-21

Tiger update brings Safari headaches

Tiger update brings Safari headachesBut it IS Apple's fault[i]Some commentators, such as John Gruber, say we should know better than rely on such hacks. And I agree to a point. It’s not all Apple’s fault when it introduces something that breaks an “unsupported” feature provided by a third-party developer —...

Tags: Web browsers, Apple Safari, Apple Inc., Safari headach, Web browser, headach

Discussion threads 2007-11-16

Does YouTube really help children in Africa?

YouTube's King Hurley is determined to truly merit the world worship he receives. From Davos World Economic Forum to the U.S. Congress, Chad is universally celebrated as a world hero and he is regularly solicited as a beacon shining for the betterment of the world's fuure.In U.S. Government to YouTube: WOW! But ‘Take that stuff down' I...

Tags: Google, YouTube

Blog posts 2007-05-30

Can YouTube out maneuver Pentagon?

Why is Google so cocky about the mounting multi-billion dollar copyright infringement lawsuits its YouTube faces? Because YouTube has the fans!Google CEO Eric Schmidt takes great pleasure in letting video content owners know that they need YouTube more than YouTube needs them. YouTube King Hurley also takes every opportunity to...

Tags: Google, Video, YouTube

Blog posts 2007-05-29

Google YouTube: Viral video success formula?

What makes for a good viral video? How can You Tube clip culture success be had?Did you ever wish you could find out directly from YouTube?Rich LeFurgy, General Partner, Archer Advisors, moderating the “Content, Consumers, Community: The Balance of Control” panel today at the Interactive Advertising Bureau Digital Video Forum...

Tags: YouTube, Video, User Generated Politics, Google Ads, Google

Blog posts 2007-05-07

YouTube hosts Authors @ Google: Beware, NO talking back!

YouTube’s top marketing exec Suzie Reider is fond of extolling the real “conversations” that YouTube hosted videos spark amongst YouTubers, warning prospective marketers not to “mess up” the “authentic” YouTube community.Why then does Google not wish to spark authentic conversation around its own videos that it posts to YouTube?Google proudly...

Tags: YouTube, Video, Social Media, Google, Culture

Blog posts 2007-04-29

Web 2.0 Social Media: Voyeurs rule, not amateurs!

In my “Social Freeloaders” User Generated Content UGC series last year. I created a Web 2.0: Top five social risks list to evaluate the sustainability, or not, of UGC based models. In asking Social freeloaders: Is there a collective wisdom and can the Web obtain it? last June, I used...

Tags: YouTube, Web 2.0, Video, User-Generated Content, Social Web, Social Networking, Google, Amateur Content

Blog posts 2007-04-28

Google's YouTube: Not so dirty little secrets

Why was Google CEO Eric Schmidt so ecstatic Thursday? Because he reported $3.66 billion in quarterly revenues to Wall Street, all fueled by advertising cum content.Google’s secret weapon is a four letter word I have oft said: SPIN. The most lucrative Googley spin of all? People WANT Google ads,...

Tags: Google, Advertising, YouTube, Video, Google Ads, Culture, Content

Blog posts 2007-04-21

Intuit: Bad with YouTube, REALLY bad with IRS

Can Web 2.0 make taxes sexy?I asked on the 15th, of February, thanks to a Intuit TurboTax contest at YouTube.On tax day this week I got the answer: I heard straight from YouTube, and got the message from the IRS.In February, I chided the Vanilla Ice led, Intuit sponsored make...

Tags: YouTube, Google, Enterprise, ecommerce, Business Models

Blog posts 2007-04-21

Police blotter: Teens prosecuted for racy photos

Police blotter: Teens prosecuted for racy photosAbsurd ruling/law if I ever heard one....It's amazing to me that it is legal for them to have sex but not legal to take pictures of it for their own use. We seem to be getting WAY too hung up in trying to...

Tags: child pornography, photograph, sex offender

Discussion threads 2007-02-09

Will YouTube 'King Hurley' really share video riches?

YouTube co-founders Chad Hurley & Steve Chen celebrated their $1.65 billion buyout by Google in a giddy “broadcast yourself” YouTube clip culture video proclaiming the joining together of two Internet “kings.”The two kings are currently being feted on the international stage at The World Economic Forum Annual Meeting 2007 convened...

Tags: Business Models, Web 2.0, Media, Advertising, Culture, Google, User-Generated Content, Social Web, Video, YouTube, Amateur Content, Brands, Marketing, Self-Promotion, ecommerce, Google Software Applications, Copyright, Content, Social Networking, Social Media, Search Advertising, YouTube Inc.

Blog posts 2007-01-27

Why Google wants YouTube independent

“YouTube will operate independently to preserve its successful brand and passionate community,” Google put forth in announcing its acquisition of YouTube:YouTube will retain its distinct brand identity, strengthening and complementing Googles own fast-growing video business.I heard Suzie Reider, CMO YouTube, assert in NYC days before the acquisition officially closed that...

Tags: Social Media, Copyright, Google Software Applications, Self-Promotion, Marketing, Brands, Amateur Content, YouTube, Video, Social Web, User-Generated Content, Google, Culture, Search, Advertising, Business Models, YouTube Inc., Google Inc.

Blog posts 2007-01-02

Google + Chevrolet: 'Have a YouTube New Year!'

Just days before the Google acqusition of YouTube officially closed, I heard the Chief Marketing Officer of YouTube, Suzie Reider, affirm before an audience of advertising execs in NYC that marketers would not be allowed to "mess up" YouTube, even when owned by a leading seller of online advertising.Reider did...

Tags: Social Networking, Brands, Marketing, Self-Promotion, Video, YouTube, Search, Google, Social Web, Social Media, Business Models, YouTube Inc.

Blog posts 2006-12-31

Google multi-billion dollar bets in 2007

PART I: Google multi-billion dollar risks in 2007 PART II: GOOGLE MULTI-BILLION DOLLAR BETS IN 2007Google’s acquisition of dMarc Broadcasting in January was less costly, and less “sexy,” than the high-profile, high-powered takeover of YouTube.YouTube founders Chad Hurley and Steve Chen famously or infamously celebrated the joining together of...

Tags: advertisement, Google Inc., radio, radio advertising, YouTube Inc.

Blog posts 2006-12-25

YouTube: Messed up by Verizon?

Just days before Google took legal possession of YouTube, I heard Suzie Reider, CMO, YouTube, vow that she would not let marketers go “messing up” You Tube (see “YouTube on marketers: Won’t be ‘messing it up’”).Judging from the blogosphere reaction to YouTube’s limited, for pay, mobile distribution deal with Verizon...

Tags: YouTube, Amateur Content, Content, Video, Web 2.0, Culture, Google, User-Generated Content, Social Web, Business Models, YouTube Inc.

Blog posts 2006-11-28

Will Google 'mess up' YouTube?

Chad Hurley, CEO and Co-Founder of YouTube, vowed Tuesday that despite Google ownership, "The community will remain the most important part of YouTube." I heard Suzie Reider, CMO, YouTube, vow last week that marketers wont be "messing up" YouTube (see "YouTube on marketers: Wont be messing it up").But what about...

Tags: YouTube Inc., Business Models, Web 2.0, Media, Advertising, Search, Culture, Google, User-Generated Content, Social Web, Video, YouTube, Amateur Content, Marketing, Social Networking, Social Media

Blog posts 2006-11-16