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- Police Department Ensures Super Bowl Security, Reduces Costs With New IT Tools
- During Super Bowl week, more than a half-million people converge on the host city, which has an enormous responsibility to ensure the security and smooth flow of events for visitors, as well as citizens of the city. The 2009 Super Bowl required the Tampa Police Department TPD to coordinate 25...
- Tags: Super Bowl, Information Technology, Microsoft Corp., Police Department, Security
- Case studies 2009-07-20
- Are Super Bowl spots recession-proof?
- Amidst financial turmoil, businesses are forking over enormous sums of money to secure airtime during Super Bowl Sunday. ZDNet correspondent Sumi Das talks to senior editor Sam Diaz about the expected lineup (of commercials, not football players). Diaz covers which companies are in, out, and new on the scene.
- Tags: Sam Diaz, Financial Accounting, Finance, Super Bowl, football, ad, commercial, company, recession, Sumi Das
- Videos 2009-01-28
- What recession? Paying millions for a 30-second Super Bowl spot
- It would be un-American to have a Super Bowl without a Budweiser commercial, without a Coca-Cola commercial, without a Chevy tru... - oh, wait, financially-strapped GM won't be airing any ads during this year's granddaddy of all advertising events. The sluggish economy is a very real thing...
- Tags: Super Bowl, Advertisement, Recession, Sam Diaz
- Blog posts 2009-01-27
- Most remembered Super Bowl 2008 advertisers
- The most popular advertiser during the Super Bowl was Anheuser-Busch, whose commercials for Bud and Bud Light (including comedian Will Ferrell’s offbeat spot) scored well amongst viewers, with nearly half indicating they would most like to see the commercials again. Beverage spots were particularly popular this year, with a large...
- Tags: Super Bowl, Anheuser-Busch, Advertiser, NB
- Blog posts 2008-03-04
- What Superbowl viewers did online on Superbowl dat
- Three-quarters of Super Bowl viewers said that they intended to log onto the Internet on the day of the Super Bowl. Of those who planned to go online, most said they would do so before the game (82%) or after the game (61%). 30% also indicated they would log on...
- Tags: Super Bowl, Games, Personal Technology, NB
- Blog posts 2008-02-29
- Favorite part of watching the Super Bowl
- 49% of comScore respondents said that the game was their favorite part of the Super Bowl festivities, 26% actually preferred watching the ads. Males, in particular, were significantly more likely to prefer watching the game itself, while females preferred watching the ads. Females were also more likely than males to...
- Tags: Super Bowl, Advertisement, ComScore Networks Inc., Games, Personal Technology, NB
- Blog posts 2008-02-13
- Super Bowl advertiser websites by US visits in 2008
- Super Bowl XLII advertiser websites with the largest increases in market share of visits on Super Bowl Sunday 2008 were Hyundai, up 1450%, Paramount’s Ironman Movie, up 800% and GoDaddy.com, which increased 616%. Budlight.com and Budweiser.com increased 100% and 25 percent on Sunday from the previous day, respectively. Both the...
- Tags: Hyundai, GoDaddy, Super Bowl, Web Site, Web Site Development, Web Technology, Internet, NB
- Blog posts 2008-02-12
- 52% of men will try to make an effort to watch SuperBowl in HD
- Comcast found that 47% of consumers (including 52% of men and 41% of women) expect to make an effort to watch the game in HD. 35% of consumers are more likely to host a Super Bowl party of their own if they have the HD experience at home, while 43%...
- Tags: Super Bowl, Men, Games, Gender And Diversity, Personal Technology, Human Resources, AM
- Blog posts 2008-01-29
- Roundup: Western Union spam; Super Bowl SEO; Be a malicious hacker in Japan
- A few items of note: There's a Western Union spam with Trojan payload; Beware Super Bowl hijinx this week; And if you really want to be a malicious hacker move to Japan. Among the notable: Western Union spam with Trojan Sunbelt Software reports...
- Tags: Search Engine Optimization, Symantec Corp., Super Bowl, Japan, Goal, Trojan Horse, Malware, Spam, Sunbelt Software, Hacker, Cyberthreats, Spyware, Adware & Malware, Viruses And Worms, Security, Larry Dignan
- Blog posts 2008-01-28
- Photos: Scanning brain waves
- Upstart EmSense reads people's brain waves to gauge their emotional response to advertisements and video games.Hans Lee, chief technology officer of EmSense, wearing the company''s wireless headband, which includes a dry EEG electroencephalogram sensor to measure the electrical activity of the brain without the use of gels; an accelerometer, which...
- Tags: Mice, Games, photograph, Upstart EmSense, Lee, rabbit, mouse, sensor, video game company, cage, gel, Monterey, THQ Inc., Santa Monica, Super Bowl, game company, headset, chief technology officer, video, sales, video game, gamer, advertiser, Hollywood, California, monitor, photogra
- Image galleries 2007-08-21
- Can Web 2.0 make taxes sexy?
- Are you down with “The Tax Rap”? Yo! Everyone knows nothing goes together better than RAPPING and TAXES. Dont get it twisted. TurboTax is the #1 selling, #1 rated tax software in the US—A. Platinum. We dont do "sweet". We do big, fat, throw your back out theyre so...
- Tags: Amateur Content, Culture, Social Media, Social Networking, Social Web, User-Generated Content, Video, Web 2.0, YouTube
- Blog posts 2007-02-15
- Image: This is your brain on Super Bowl ads
- Here are side-by-side brain scans of someone watching two Super Bowl ads.
- Tags: advertisement, Super Bowl
- Image galleries 2007-02-05
- Are Super Bowl TV commercials worth it?
- The Super Bowl of TV commercials is as much of a draw as the Super Bowl game itself. It is the one time of year when people don’t want to skip the television ads. CBS is commanding $2.6 million per 30 second spot for the Super Bowl XLI tomorrow....
- Tags: Media, Advertising, Marketing, TV, Television, Super Bowl
- Blog posts 2007-02-03
- Images: Super Bowl tech ads from years gone by
- Revisit some of the spots that scored big for tech companies, from Apple to Go Daddy and Pets.com.
- Tags: Apple Computer Inc., Pets.com, advertisement, Super Bowl
- Image galleries 2007-02-02
- Images: Dolphin Stadium site hacked
- Hackers reprogrammed the Web site for the Super Bowl stadium so it would automatically load a malicious script, security firm said.
- Tags: Dolphin Ltd., stadium, security company, Super Bowl, security, Web, Web site
- Image galleries 2007-02-02
- Images: Super Bowl stadium site hacked
- Hackers gained access to the Dolphin Stadium site where Super Bowl XLI will be played on Sundays. They left behind a nasty surprise.
- Tags: Dolphin Ltd., Super Bowl
- Image galleries 2007-02-02
- ALERT - Super Bowl website can infect your computer!
- WebSense is reporting via Suzi Turner that the Super Bowl XLI / Dolphin Stadium website has been compromised with malicious code. With all the traffic going there with the Super Bowl coming up, a lot of people will get infected. A link to a malicious javascript file...
- Tags: Security, News, Browsers, Malware alert, Super Bowl
- Blog posts 2007-02-02
- Yahoo Super Bowl touchdown: $100,000 can of Pepsi
- Looking for a high-stakes, legal Super Bowl gamble? How about a $100,000 prize with no entry fee required? Diet Pepsi, “The official soft drink of the NFL,” is also putting on the “Pepsi Super Bowl XLI Halftime Show.” “Millions will watch, one fan will win,” Pepsi declares. What...
- Tags: Media, Advertising, Culture, Yahoo, User-Generated Content, Amateur Content, Marketing, Self-Promotion, Television, Social Media, PepsiCo, Super Bowl
- Blog posts 2007-02-02
- Super Bowl 2007 user generated TV commercial winner to be announced Feb 2
- Web 2.0 “users are in control”? NO, but they can be involved if they are promoting corporate brands according to corporate specifications, I put forth way back in November: “Super Bowl 2007: Social media kickoff”:Super Bowl XLI kicks off February 4 in Miami and televisions around the world will...
- Tags: Web 2.0, Media, Advertising, Culture, User-Generated Content, Social Web, Video, Amateur Content, Marketing, Self-Promotion, TV, Television, Social Media, Super Bowl
- Blog posts 2007-01-26
- 'Branded Conversations' frame social media in 2007
- February 4 will not only kickoff Super Bowl XLI, it will mark the major league debut of what I call brand-focused “user-involved” social media content, or “branded conversations.”In “Super Bowl 2007: Social media kickoff” I present the NFL, Doritos and Chevrolet brand-focused “user-involved” social media promotions created around the yearly...
- Tags: Advertising, Amateur Content, brand, Brands, Culture, Donna Bogatin, Marketing, MySpace, NBC Universal Inc., Self-Promotion, Social Media, Social Networking, Social Web, Super Bowl, User-Generated Content, Video, Web 2.0, YouTube
- Blog posts 2007-01-04
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