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- Exec: Yahoo positioned for more efficient advertising buys
- A Yahoo executive this afternoon spent some time talking about the ad business - specifically Yahoo's approach to advertising and how it's different from that of Google and Microsoft. Joanne Bradford, a veteran media advertising executive who joined Yahoo in September as senior vice president of U.S....
- Tags: Advertisement, Yahoo! Inc., Sam Diaz
- Blog posts 2009-06-10
- Nine worst social media fails of 2009... thus far
- Social media has taken the marketing world by storm. Major agencies and internal divisions are hosting think tank sessions to try and come up with witty ideas to market their products and drive customer loyalty. Some of the ideas they come up with are great. But others, let's face it,...
- Tags: Pizza Hut, Brand, Stunt, Social Media, Twitter, Motrin, Nannerpuss, Jack, Skittles Home Page, Ashton Kutcher, Branding, Marketing, Jennifer Leggio
- Blog posts 2009-05-22
- Twitter's Oprah-tunity: Time to get down to business
- Now that Oprah has placed her Midas Touch on Twitter and the membership numbers seem to be growing as a result of it, you'd think that Twitter would be able to hammer out a revenue model that would allow the financial floodgates to open. But, no, Twitter...
- Tags: Twitter, Rafe, Performance Management, Human Resources, Workforce Management, Sam Diaz
- Blog posts 2009-04-20
- Cydia and Apple: Lawsuits will be a sideshow
- Today’s Wall Street Journal has a big article about a new renegade competitor that is challenging Apple’s App Store and in the process whetting the appetites of IP lawyers. With all due respect to the legal eagles involved, technology and the global supply chain should make this debate moot. ...
- Tags: Supply Chain, Lawsuit, Apple Inc., Cydia, Supply Chain Management (SCM), Enterprise Software, Software, Kevin O'Marah
- Blog posts 2009-03-06
- What recession? Paying millions for a 30-second Super Bowl spot
- What recession? Paying millions for a 30-second Super Bowl spotWhat recession? Paying millions for a 30-second Super Bowl spotI like the idea of Miller High Life's 1 second ads. But otherwise yeah paying $3mill for a 30 second spot is a bit ridiculous. I guess the financial wizards...
- Tags: Super Bowl Spot, advertisement, recession
- Discussion threads 2009-01-27
- What recession? Paying millions for a 30-second Super Bowl spot
- It would be un-American to have a Super Bowl without a Budweiser commercial, without a Coca-Cola commercial, without a Chevy tru... - oh, wait, financially-strapped GM won't be airing any ads during this year's granddaddy of all advertising events. The sluggish economy is a very real thing...
- Tags: Super Bowl, Advertisement, Recession, Sam Diaz
- Blog posts 2009-01-27
- News to know: Mac at 25; Green storage; Android; Zune a misfit toy?
- Here are today’s notable headlines. You can get News To Know vi a email al ert and RSS daily . For continuous updates see BNET’s around-the-Web tech coverage . Christopher Dawson: The Intel convertible Classmate - 1:1 and beyond Adam O'Donnell: Will...
- Tags: Apple Macintosh, Storage, Microsoft Zune, Apple Inc., Sam Diaz, Desktops, Hardware, Larry Dignan
- Blog posts 2009-01-26
- Remembering the '1984' Super Bowl Mac ad
- Remembering the '1984' Super Bowl Mac adThe irony certainly not lost on me[i]But as "1984" turns 25, its images of conformity and totalitarianism have grown increasingly sprinkled with irony.[/i]Apple has become that which they used to fight against. Luckily for them, they have an army of mindless drones apologizing for...
- Tags: Sales force management, Apple Inc., advertisement, Super Bowl Mac, Super Bowl Mac ad
- Discussion threads 2009-01-23
- The Macintosh turns 25 (and how it was almost a Bicycle)
- Tomorrow, 24 January 2009, is the 25th anniversary of the Macintosh. On that fateful day in 1984 Apple released a little toaster of a personal computer that went on to become the first commercially successful personal computer to feature a mouse and a graphical user interface. The embedded video...
- Tags: Apple Macintosh, Apple Inc., Desktops, Hardware, Jason D. O'Grady
- Blog posts 2009-01-23
- Microsoft launches new phase of its 'People-Ready' ad campaign
- Microsoft launches new phase of its 'People-Ready' ad campaignBang for buck MS productsSimple really. You want bang for buck you never buy Microsoft products. you only buy MS if:1) you are a sheep2) you need to grow your IT staff3) you don't value reliability, performance, or scalability.RE: How...
- Tags: PC ad, Microsoft Corp., People-Ready, advertisement, Microsoft Launches
- Discussion threads 2009-01-12
- Circuit City Black Friday ad finally leaks. More yawns.
- After Best Buy's Black Friday ad leaked online the other day, bargain hunters were waiting for someone at Circuit City to slip up and its ad to reach the Internet, which has finally happened. And as with other ads already unearthed, the deals aren't so hot considering the economy andâ€"in...
- Tags: Circuit City Stores Inc., Advertisement, Retail, Sean Portnoy
- Blog posts 2008-11-16
- Microsoft pressed SHIFT-DEL on epic fail Gates/Seinfeld ads
- Microsoft pressed SHIFT-DEL on epic fail Gates/Seinfeld adsTwo old farts pushing an outdated OS, that's a winner...I can't believe Microsoft thought this was a good marketing strategy by bringing one old comedian and one old nerd to brand to an upcoming generation of computer users and buyers. These commercials were...
- Tags: Microsoft AD, Microsoft Corp., advertisement, Gates/Seinfeld, Gates/Seinfeld ad, Shift-Del
- Discussion threads 2008-09-18
- Internet Explorer 'feature' causing drive-by malware attacks
- Internet Explorer 'feature' causing drive-by malware attacksNo surprise hereEver single vulnerability in IE is due to a built in feature.In fact, IE itself can be considered a "zero day" attack friendly vector. The primary point of failure in IT security.what version?what version?RE: Internet Explorer 'feature' causing drive-by malware attacks[i]taking advantage...
- Tags: Web browsers, Spyware, adware & malware, Cyberthreats, SECURITY, Microsoft Internet Explorer, malware, malware attack
- Discussion threads 2008-06-27
- Ballmer outlines Microsoft's eight long-term growth bets
- Ballmer outlines Microsoft's eight long-term growth betsAwesome speech...My rep and I flew in First Class to see this. I decided to miss the Super Bowl and attend a Windows Server 2008/Vista SP1 "Better Together" wine and cheese function on Sunday night. I heard the game was close, but not nearly...
- Tags: Microsoft Windows, Strategy, Operating systems, Handhelds, Steve Ballmer, Microsoft Corp., long-term growth bet, growth bet
- Discussion threads 2008-02-04
- Top 5 Superbowl advertisers
- The top five Super Bowl advertisers of the past 20 years have spent $659 mln on advertising during the game, accounting for 36% of total advertising dollars spent in the game, according to TNS Media Intelligence. Anheuser Busch and Pepsico, which have appeared in every game during this period, lead...
- Tags: Time Warner Inc., Anheuser-Busch, Advertiser, Games, Personal Technology, NB
- Blog posts 2008-01-30
- Super Bowl advertising: rates and revenue (1988-2007)
- Year Cost :30 Unit ($000) Total Ad Revenue ($ millions) 1988 645 34.8 1993 850 49.3 1998 1,292 80.1 2002 2,200 134.2 2003 2,150 130.1 2004 2,302 149.6 2005...
- Tags: Revenue, Advertisement, NB
- Blog posts 2008-01-23
- If you hate Microsoft you'll really hate this: Patent app calls for "enforcing" ad playback within downloaded multimedia files
- If you hate Microsoft you'll really hate this: Patent app calls for "enforcing" ad playback within downloaded multimedia filesRE: If you hate Microsoft you'll really hate this: Patent app calls forI agree. if i pay to download or if a down load is offered for free. it should be my...
- Tags: Corporate communications, Microsoft Corp., advertisement, Patent App, video, income
- Discussion threads 2007-12-20
- Photos: Scanning brain waves
- Upstart EmSense reads people's brain waves to gauge their emotional response to advertisements and video games.Hans Lee, chief technology officer of EmSense, wearing the company''s wireless headband, which includes a dry EEG electroencephalogram sensor to measure the electrical activity of the brain without the use of gels; an accelerometer, which...
- Tags: Mice, Games, photograph, Upstart EmSense, Lee, rabbit, mouse, sensor, video game company, cage, gel, Monterey, THQ Inc., Santa Monica, Super Bowl, game company, headset, chief technology officer, video, sales, video game, gamer, advertiser, Hollywood, California, monitor, photogra
- Image galleries 2007-08-21
- YouTube: How to win with User Generated Ads
- Is User Generated Content a panacea? Need one even ask?Nevertheless, Scott Karp headlines his reaction to a  New York Times story on one particular company's foray into the User Generated Ad game with the "news" that "User Generated Content is not a panacea."Of course not. THEREFORE, all the more opportunity for savvy companies...
- Tags: Video, YouTube
- Blog posts 2007-05-27
- Google: John McCain's secret campaign weapon
- Digital Markets Blog presidential campaign 2008 special series on what I am calling “User Generated Politicsâ€John McCain succumbed to the “ultimate job interview for the top job in the U.S.†earlier this month in his pilgrimage to the Googleplex.While McCain is no stranger to cross-fire, verbal or otherwise, even he experienced...
- Tags: User Generated Politics, Presidential Race, Politics, Political Campaign, John McCain
- Blog posts 2007-05-22
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