subaru of america inc. Resources

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Subaru of America Deepens Customer Insights to Drive More Effective Marketing, Sales, and Service Activities: Subaru of America, Inc. SOA wanted to expand insight into customer preferences and ownership lifecycles to enable more targeted segmentation and marketing and improve lead management within the dealer network by eliminating disjointed silos of contact information. The challenge was to create a unified view of interactions between customer service,...; Tags: Oracle Corp., SOA, Sales, Subaru Of America Inc., Service-Oriented Architecture (SOA), Marketing Research, Customer Relationship Management (CRM), Advertising & Promotion, Web Services, Enterprise Software, Middleware, Software, Marketing; Case studies 2009-04-01

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