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Mobile Marketing Association (MMA) Case Study: General Motors

There's a reason that the car Oprah Winfrey gave away to her stunned audience members in the fall of 2004 was a G6. The sport sedan is critical to General Motors initiative to revitalize its passenger car offerings. Aimed at a target audience ranging from 24 to 45 year olds,...

Tags: Car, Mobile, General Motors Corp., Mobile Marketing, Mobile Marketing Association, Sport Sedan, Advertising & Promotion, Camera Phones, Marketing, Cellular Phones, Consumer Electronics, Personal Technology

Case studies

Additional Resources

2010 BMW X5 M

Photo gallery:BMW X5 MMost cars sporting BMW's vaunted M badge maintain a dual character: Clark Kent for everyday commutes and Superman for track days and weekend jaunts. But the all new 2010 BMW X5 M is more like Dr. Bruce Banner--it can never really hide the Hulk lying beneath the...

Tags: BMW AG, BMW X5, car

Product reviews 2009-11-05

2010 Acura RDX

Photo gallery:2010 Acura RDXAs we raced the 2010 Acura RDX along winding mountain roads, feeling out corners carefully so as not to send this small SUV tumbling, we wished the turbocharged engine and all-wheel-drive system were in a completely different car. Throw this running gear into a small coupe, ditch...

Tags: power train, RDX, Acura, turbo, car, Acura RDX

Product reviews 2009-10-23

2010 Nissan 370Z Roadster

Photo gallery:2010 Nissan 370Z RoadsterWhen we reviewed the new Nissan 370Z Coupe last year, we applauded the company for doing a sports car model update right. Rather than bloating out the car, Nissan reduced size and weight, at the same time putting in a bigger engine. But the roadster version...

Tags: Digital music, cabin tech, Nissan Motor Co. Ltd., Nissan 370Z, car, sports car, Nissan 370Z Roadster

Product reviews 2009-10-14

2010 Lexus IS 350 C

Photo gallery:2010 Lexus IS 350 CWhen Lexus chopped the top off the IS model, it not only added a convertible to its lineup, but made some much-needed updates to the cabin tech. The 2010 Lexus IS 350 C uses a retractable hard top. We like the extra weather protection provided...

Tags: C/C++, IS 350, Lexus, car

Product reviews 2009-10-13

2010 BMW 650i Convertible

Every year we look forward to an updated BMW 6-series, and every year BMW tweaks a few things, but neglects the exterior design. We reviewed a 2009 BMW 650i Convertible earlier this year, and found the 2010 model to be much the same car. The new BMW 650i Convertible uses...

Tags: BMW AG, car

Product reviews 2009-10-09

2010 Mercedes-Benz E550 Coupe

Photo gallery:2010 Mercedes-Benz E550 CoupeDespite rough economic times and a focus on carbon footprints, the automotive industry has shown great vitality in the latter half of this decade, looking beyond the boring model updates of the past to deliver truly exciting new cars. That trend is clearly in evidence at...

Tags: coupe, Mercedes-Benz, E550 Coupe, sedan

Product reviews 2009-09-08

2010 Ford Fusion Hybrid

Photo gallery:2010 Ford Fusion HybridThe problem with some hybrid cars is that they're often more hybrid than they are car. The 2010 Ford Fusion Hybrid doesn't have that problem. Even without considering the gas and electric tag team happening under its hood, the Fusion is a well-put-together vehicle with an...

Tags: Ford Motor Co.

Product reviews 2009-09-03

2009 Mitsubishi Lancer Ralliart

In our opinion, the most fun you can have in a car is driving a twisty mountain road, negotiating hairpin turns as fast as possible without overshooting and taking a tumble down a 100 foot cliff. Big dogs like the Cadillac CTS-V and the Audi S8 are no good for...

Tags: Notebooks, Handhelds, Lancer Ralliart, Mitsubishi Lancer, Compaq Evo, Mitsubishi Corp., Sport Shift Transmission

Product reviews 2009-08-20

2010 Chevrolet Camaro

Photo gallery:2010 Chevrolet Camaro LT Ford Mustang, Dodge Challenger, and now the 2010 Chevrolet Camaro: this holy trinity of retro muscle cars is now complete. Each car, being iconic in its own way, will have its own set of fanatical adherents regardless of how well it drives or what tech...

Tags: Chevrolet Camaro, OnStar, Chevrolet

Product reviews 2009-08-18

2009 Volkswagen Touareg TDI

Photo gallery:Volkswagen Touareg TDIWe've seen dramatically good mileage in diesel cars, such as the BMW 335d and the Volkswagen Jetta TDI, but the 2009 Volkswagen Touareg TDI doesn't meet the possibly unrealistic expectations given to us by these other cars. This SUV shows diesel's ridiculously high torque, while delivering the...

Tags: Touareg TDI, Volkswagen AG, car

Product reviews 2009-08-13

2009 BMW Z4 sDrive35i

Photo gallery:2009 BMW Z4 sDrive35iBMW proves the German reputation for over-engineering by making the 2009 BMW Z4 sDrive35i the most complicated roadster ever. Unlike the very simple Mazda MX-5 Miata we reviewed recently, the Z4 sDrive35i is a technical tour de force. The engine sports not one, but two turbochargers....

Tags: Monitors & displays, BMW AG, Z4 sDrive35i

Product reviews 2009-08-05

2010 Ford Taurus SHO photos

Ford completely revamped its Taurus sedan for the 2010 model year, and released a SHO version at the same time. The Taurus SHO is powered by a twin turbo engine and gets a sport suspension with all-wheel-drive. by CNET News.com

Tags: Ford Taurus, Photograph, Ford Motor Co., Taurus SHO, CNET News.com

Image galleries 2009-07-14

2009 BMW 750Li

Photo gallery:2009 BMW 750LiAmong mass market automakers, very few brands offer flagship sedans designed to be the epitome of luxury and performance. Lexus has its LS, Mercedes-Benz its S-class, and BMW the 7-series. The latest incarnation of the latter is the all-new 2009 BMW 750Li. Signifying a major update, this...

Tags: Lexus, BMW 750Li, BMW AG

Product reviews 2009-07-10

2009 Nissan Rogue SL FWD

Photo gallery:2009 Nissan Rogue SL FWDThe word "rogue" is usually applied to people and things that break from convention and do the unexpected. Rogues catch you off guard with their speed and stealth. However, the vehicle that Nissan calls "rogue"--the 2009 Nissan Rogue SL FWD, to be exact--is a decidedly...

Tags: Nissan Rogue, Nissan Motor Co. Ltd.

Product reviews 2009-07-07

2009 Lexus GS 450h

Photo gallery:2009 Lexus GS 450h Our perfect power train combines high performance with excellent fuel economy, an ideal that the 2009 Lexus GS 450h comes the closest of any car we've seen to delivering. Lexus claims 5.2 seconds to 60 mph, yet this big, comfortable sedan consistently registers fuel economy...

Tags: Digital media, Digital music, Lexus, Lexus GS

Product reviews 2009-06-30

2009 Land Rover LR2

Photo gallery:2009 Land Rover LR2Small SUVs and crossovers abound on the roads, terrain where they do very well. But get them in the dirt and they'll perform about as well as your typical sedan. The 2009 Land Rover LR2 fits in the small SUV segment, but manages to retain at...

Tags: subwoofer, LR2, Land Rover, Land Rover LR2

Product reviews 2009-06-23

2010 Mercury Milan Hybrid

Photo gallery:2010 Mercury Milan HybridA new technology for production cars in 1997, gas-electric hybrid drivetrains have had only 12 years to mature, yet they've been subject to serious scrutiny and plenty of backlash. The system in the 2010 Mercury Milan Hybrid should silence the critics. In this application, hybrid technology...

Tags: Milan Hybrid, Mercury Milan, car, Mercury

Product reviews 2009-06-09

2009 Toyota Camry Hybrid

Photo gallery:2009 Toyota Camry HybridThe Prius may stand out as the iconic hybrid, but for those not needing to broadcast their green credentials to such a degree, Toyota also has the Camry Hybrid. Other than hybrid badges on sides and rear, the 2009 Toyota Camry Hybrid looks just like any...

Tags: Toyota Camry, Camry Hybrid, Toyota Camry Hybrid, Toyota Motor Corp.

Product reviews 2009-06-04

2009 Volkswagen Jetta SportWagen 2.0T

Photo gallery:2009 Volkswagen Jetta SportWagen 2.0TIn the past, we looked at Volkswagens that arrived in our garage with a mixture of anticipation and dread. Although fun to drive, especially when equipped with the DSG automated manual transmission, the cars have been cursed with substandard cabin tech. But the 2009 Volkswagen...

Tags: Volkswagen Jetta, car, Volkswagen Jetta SportWagen 2.0T, Jetta SportWagen 2.0T, Volkswagen AG

Product reviews 2009-06-01