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Advanced Internet Marketing With Web-Based CRM

The Internet allows a company new ways to become more effective with its customers and sales prospects. Two approaches that provide great power are Email Response Tracking and Internet Surveys. Both of these approaches use the contact's own behavior and efforts, and collect usable data about their interests. This data...

Tags: Web, Internet Marketing, CRM, Soffront Software, Soffront CRM, Sales Strategy, Internet, Customer Relationship Management (CRM), Sales Force Management, Advertising & Promotion, Enterprise Software, Sales, Software, Marketing

White papers 2006-04-01

Knowledge Management: The Power of Leveraging Information

Companies are discovering that a Knowledge Management System KMS has grown from a "Nice to have" concept, to a "Must have" asset in customer facing departments. Providing immediate answers to customers requires easy access to the important product and business knowledge of an organization. KMS makes that possible. From help...

Tags: Knowledge Management System, Knowledge, Soffront Software, Knowledge Management, Strategy, Enterprise Software, Software, Management

White papers 2005-10-21

CRM Portals: Open Your Doors to Your Customers, Partners and Employees

This white paper provides a basic definition of an Internet portal, and then describes a CRM Portal, a portal that is a component of a CRM system. Different kinds of CRM Portals are discussed in terms of who uses these portals and what are they used for. Typical CRM portals...

Tags: CRM, Soffront Software, Portals, Web Technology, Advertising & Promotion, Customer Relationship Management (CRM), Enterprise Software, Internet, Marketing, Software

White papers 2005-05-02

How to Increase Marketing Efficiency to Gain and Retain Customers

Marketing departments in mid-sized businesses face a myriad of challenges such as how to target customers more efficiently, and increase one-to-one communications with customers. Today's marketers in a mid-sized business must not only retain current customers, but also aggressively grow market share and add new customers. Marketing automation and CRM...

Tags: Midsize Business, Soffront Software, Marketing Research, Marketing

White papers 2005-03-21

Innovative On-Demand CRM Options That Will Save You Money

On-demand CRM services can save customers money because they offer lower initial start-up costs and require fewer internal IT resources. Because of these money saving benefits, many small and mid-sized companies are choosing on-demand CRM instead of on-premise CRM software. However, many people are not aware of huge cost-saving alternatives...

Tags: On-demand, CRM, Soffront Software, Cloud Computing

White papers