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- Advanced Internet Marketing With Web-Based CRM
- The Internet allows a company new ways to become more effective with its customers and sales prospects. Two approaches that provide great power are Email Response Tracking and Internet Surveys. Both of these approaches use the contact's own behavior and efforts, and collect usable data about their interests. This data...
- White papers 2006-04-01
- Knowledge Management: The Power of Leveraging Information
- Companies are discovering that a Knowledge Management System KMS has grown from a "Nice to have" concept, to a "Must have" asset in customer facing departments. Providing immediate answers to customers requires easy access to the important product and business knowledge of an organization. KMS makes that possible. From help...
- White papers 2005-10-21
- CRM Portals: Open Your Doors to Your Customers, Partners and Employees
- This white paper provides a basic definition of an Internet portal, and then describes a CRM Portal, a portal that is a component of a CRM system. Different kinds of CRM Portals are discussed in terms of who uses these portals and what are they used for. Typical CRM portals...
- White papers 2005-05-02
Additional Resources
- How to Increase Marketing Efficiency to Gain and Retain Customers
- Marketing departments in mid-sized businesses face a myriad of challenges such as how to target customers more efficiently, and increase one-to-one communications with customers. Today's marketers in a mid-sized business must not only retain current customers, but also aggressively grow market share and add new customers. Marketing automation and CRM...
- White papers 2005-03-21
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