soffront crm

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Advanced Internet Marketing With Web-Based CRM

The Internet allows a company new ways to become more effective with its customers and sales prospects. Two approaches that provide great power are Email Response Tracking and Internet Surveys. Both of these approaches use the contact's own behavior and efforts, and collect usable data about their interests. This data...

Tags: Web, Internet Marketing, CRM, Soffront Software, Soffront CRM, Sales Strategy, Internet, Customer Relationship Management (CRM), Sales Force Management, Advertising & Promotion, Enterprise Software, Sales, Software, Marketing

White papers 2006-04-01

Additional Resources

Knowledge Management: The Power of Leveraging Information

Companies are discovering that a Knowledge Management System KMS has grown from a "Nice to have" concept, to a "Must have" asset in customer facing departments. Providing immediate answers to customers requires easy access to the important product and business knowledge of an organization. KMS makes that possible. From help...

Tags: Knowledge Management System, Knowledge, Soffront Software, Knowledge Management, Strategy, Enterprise Software, Software, Management

White papers 2005-10-21

How to Increase Marketing Efficiency to Gain and Retain Customers

Marketing departments in mid-sized businesses face a myriad of challenges such as how to target customers more efficiently, and increase one-to-one communications with customers. Today's marketers in a mid-sized business must not only retain current customers, but also aggressively grow market share and add new customers. Marketing automation and CRM...

Tags: Midsize Business, Soffront Software, Marketing Research, Marketing

White papers 2005-03-21