social media

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Organizational social anxiety

Organizational social anxietySocial Media vs The EnterpriseI agree with you Jennifer. The perceived lack of control inherent in social media freaks a lot of people out. This resistance to social media is definitely something we are learning to overcome at Wunderkind Public Relations where we specialize in Tech B2B. You...

Tags: social media

Discussion threads 2009-06-29

Organizational social anxiety

The social media movement has divided the enterprise into two camps. by Jennifer Leggio

Tags: Social Media, Social Media Movement, Jennifer Leggio

Blog posts 2009-06-28

Pitney Bowes branded community reduces customer support costs

Pitney Bowes branded community reduces customer support costsGood case study, and re dual-branded approachThis is a nice case study and a good example of the power and place of branded communities. I'm not sure that the tool is anything special but it obviously is doing a good job for Pitney...

Tags: Pitney Bowes Inc., social media

Discussion threads 2009-06-27

Intel publishes social media guidelines for its employees

Intel publishes social media guidelines for its employeesTelstra's Social Media 'Guardrails' - the 3 RsYou might also be interested in the social media policy Australian telco/isp Telstra my client released earlier this year: http://www.nowwearetalking.com.au/opinion/blog-how-the-3rs-empower-telstra-staff-online-225Telstra's social media 'guardrails' are designed to protect both the brand and employees, and focus on the...

Tags: social media, social media guideline, Intel Corp.

Discussion threads 2009-06-24

Should CEOs be active in social media?

Should CEOs be active in social media?CEO's blogging - I do.Despite the problem that CEO's probably seldom have anything which would be released on those channels anyway, perhaps the best reason not to is security.The channel is not secure, the messages are not authenticated and it could lead to...

Tags: Blogging, LinkedIn, social media, network

Discussion threads 2009-06-24

The Real Case in Social Media: Zappos CEO Not All Atwitter About Twitter

The Real Case in Social Media: Zappos CEO Not All Atwitter About TwitterI

Tags: Zappos, Atwitter, Real Case, social media, Twitter

Discussion threads 2009-06-24

Should CEOs be active in social media?

UberCEO, a firm that helps executives maintain their online presence, surveyed the CEOs of Fortune 100 companies and found that none blog, and only two have Twitter accounts. Some of the additional findings were: - 13 CEOs have LinkedIn profiles, and of those only...

Tags: Social Media, CEO, Tom Foremski

Blog posts 2009-06-24

Intel publishes social media guidelines for its employees

Businesses are just beginning to understand the opportunities that social media provide for engaging customers at a much deeper level. One of the companies that has figured this out is Intel, which recently published its "Social Media Guidelines" for employees. by Jason Hiner

Tags: Social Media, Intel Corp., Jason Hiner

Blog posts 2009-06-24

The Real Case in Social Media: Zappos CEO Not All Atwitter About Twitter

When reporting first began on ZDNet’s look at Zappos’ use of social media to build its online retailing business, its CEO, Tony Hsieh, had just crossed 600,000 followers on Twitter. This past week, he passed 800,000. No, the reporting didn’t take that long....

Tags: Phone, Social Media, Twitter, Zappos, Sales Strategy, Sales, Tom Steinert-Threlkeld

Blog posts 2009-06-23

What Corporate Sustainability can learn from twitter, Robert Scoble & Iran

[caption id="attachment_763" align="alignleft" width="300" caption="Amanpour: A little more Davos & Friend Feed, a little less Damascus & live feed?"][/caption] The celebrated celebrity blogger, Robert Scoble, is ticked off with CNN over its weak coverage of the Iran election and aftermath. In his most recent blog post -'The day Twitter kicked...

Tags: Sustainability, Social Media, CNN, James Farrar

Blog posts 2009-06-22

The marketing myth of "free" social media

The marketing myth of "free" social mediaWithering at the rootsBlogs, twitter, facebook, and the like gained popularity because people felt they could get the real scoop, not the media generated hyp. If the advertising machine goes after bloggers and tweeters like they have facebook, and if the bloggers and...

Tags: Blogging, Advertising & Promotion, marketing myth, social media, marketing

Discussion threads 2009-06-22

Experts: Don't clamp down on social media

Experts: Don't clamp down on social mediaAbusing social media.Our company tried implementing IM, which is a feature of our collaboration suite, but it was not to be. The temptation to use it for its social value instead of its business value was too great. So much so it cost...

Tags: social media

Discussion threads 2009-06-22

Experts: Don't clamp down on social media

The use of Twitter to spread information about the unrest in Iran can teach businesses valuable lessons about the flow of information in their organizations, according to leading lights of the IT security world. The use of Twitter to spread information about the unrest in Iran can teach businesses...

Tags: Howard Schmidt, Twitter, Iran, Government, Instant Messaging, Vertical Industries, Security, Internet, Online Communications, social media, Tom Espiner ZDNet UK

News items 2009-06-22

TuneWiki for Windows Media Player 0.1.01.5 (Windows)

TuneWiki brings its technology for mobile social media players to your PC. The free TuneWiki plug-in converts that boring solitary experience of Windows Media Player to a social networking and entertainment tool. TuneWiki adds lyrics scrolling as subtitles for your music, and allows you to contribute missing lyrics and timing...

Tags: Microsoft Windows Media Player, Windows Media, Social Media, Entertainment, Music, TuneWiki, TuneWiki Plug-in, Microsoft Windows, Digital Music, Digital Media, Advertising & Promotion, Operating Systems, Software, Personal Technology, Consumer Electronics, Marketing

Software downloads 2009-06-20

Iran protests meet the social Web: What we've learned

The aftermath of the Iranian election has provided quite a case study of the intersection between social media, the increasing difficulty of censorship and government affairs. As most folks know Iran President Mahmoud Ahmadinejad has been reelected and the opposition has been protesting. Now there's talk about...

Tags: Social Media, Social Web, Twitter, Iran, Larry Dignan

Blog posts 2009-06-17

Interview with HP user group president Nina Buik

The advent of social media has made a big difference at Connect -- the independent user organization representing 50,000 professionals using Hewlett-Packard technology products and services. "We used to conduct a worldwide survey of our members and have to wait until all the data was compiled and...

Tags: Hewlett-Packard Co., Social Media, Connect, Gender And Diversity, Human Resources, Tom Foremski

Blog posts 2009-06-16

Seagate uses social media to 'humanize' storage devices

Seagate uses social media to 'humanize' storage devicesSeagate created a sense of false open social mediaI was one of the many lucky Seagate HDD owners that suffered from the poorly built batch of Barracudas from six months ago. It died after three months of age, and not because of random...

Tags: storage, social media, Seagate Technology LLC, storage device

Discussion threads 2009-06-16

Seagate uses social media to 'humanize' storage devices

It was about two years ago that storage device company Seagate realized it had to get into the social media game. The company's initial strategy was to listen, build community and learn. So, the communications team set up a presence on Twitter, Facebook, YouTube, Flickr, and so on, and strapped...

Tags: Storage Device, Storage, Social Media, Twitter, Seagate Technology LLC, Harris, Q., Jennifer Leggio

Blog posts 2009-06-16

The marketing myth of "free" social media

Marketers and PR people are all over Twitter, FaceBook, etc. They love "social media" because they can get past the "gate keepers" in traditional media. And there have been several instances where they've managed to promote their clients at seemingly little or no cost. ...

Tags: Marketing, Social Media, Tom Foremski

Blog posts 2009-06-13

Are Tweets and Facebook updates telling burglars when to strike?

A few weeks back, while in Vegas for a long weekend, I posted a random Facebook status update from my phone about landing safely and being ready to play some blackjack. Later, when my wife found out that I had done that, she kind of scolded me: "Why don't you...

Tags: Facebook, Social Media, Twitter, Corporate Communications, Marketing, Sam Diaz

Blog posts 2009-06-11