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	<title><![CDATA[social media marketing Resources | ZDNet]]></title>
	<link><![CDATA[http://updates.zdnet.com/tags/social+media+marketing.html]]></link>
	<description><![CDATA[White papers, case studies, technical articles, and blog posts relating to social media marketing]]></description>
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		<title><![CDATA[Fanboys come for free - If Apple were an airline it wouldn't have frequent flier miles]]></title>
		<link><![CDATA[http://talkback.zdnet.com/5208-11474-0.html?forumID=1&threadID=67589&messageID=1283938&start=0]]></link>
		<description><![CDATA[Fanboys come for free - If Apple were an airline it wouldn't have frequent flier milesContradictory thinkingThe first part of your post says fanboys are free. The second part talks about how to get fanboys.Unless you think great products appear, whole cloth, out of pixie dust, fanboys definitely don't come...]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Wed, 05 Aug 2009 16:37:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/fanboy.html"><![CDATA[fanboy]]></category>
		<category domain="http://updates.zdnet.com/tags/apple+inc..html"><![CDATA[Apple Inc.]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">AAPL</category>
		<category domain="tickers">AAPL</category>
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		<title><![CDATA[I don't need a social media relationship with my hard drive]]></title>
		<link><![CDATA[http://blogs.zdnet.com/Foremski/?p=489]]></link>
		<description><![CDATA[Corporate social media marketing is a current craze. Social media marketing "experts" are hawking their services to corporations.    It's a mistake. Corporations might have the legal status of an individual, but they they aren't people.     A while ago, Seagate sent me a friend...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 14 May 2009 13:47:41 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/hard+drive.html"><![CDATA[Hard Drive]]></category>
		<category domain="http://updates.zdnet.com/tags/social+media.html"><![CDATA[Social Media]]></category>
		<category domain="http://updates.zdnet.com/tags/social+media+marketing.html"><![CDATA[Social Media Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/tom+foremski.html"><![CDATA[Tom Foremski]]></category>
	</item>
	<item>
		<title><![CDATA[Web 2.0 Expo: Why social media marketing fails]]></title>
		<link><![CDATA[http://talkback.zdnet.com/5208-17925-0.html?forumID=1&threadID=62768&messageID=1159051&start=0]]></link>
		<description><![CDATA[Web 2.0 Expo: Why social media marketing fails"Social Media" the phrase may fail, but....I've said all along that social media draws too much criticism because it's a giant magnet that seems to suck everything remotely related to marketing and communications towards it.  We're really seeing Culture X.0 with many...]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Wed, 01 Apr 2009 10:10:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/social+media.html"><![CDATA[social media]]></category>
	</item>
	<item>
		<title><![CDATA[Social media marketing opportunism during tragedy = fail]]></title>
		<link><![CDATA[http://talkback.zdnet.com/5208-17925-0.html?forumID=1&threadID=54819&messageID=1037193&start=0]]></link>
		<description><![CDATA[Social media marketing opportunism during tragedy = failNot everybody there is AmericanEven in your hometown blogs foreigners are implying that they are Americans.that's normal behaviourWe are bombarded too with TV ads to buy Obama coins for $10 +S&H...that's what I call a domestic tragedy!RE: Social media marketing opportunism during tragedy...]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Fri, 28 Nov 2008 14:16:00 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/tragedy.html"><![CDATA[tragedy]]></category>
		<category domain="http://updates.zdnet.com/tags/social+media+marketing+opportunism.html"><![CDATA[Social media marketing opportunism]]></category>
		<category domain="http://updates.zdnet.com/tags/social+media+marketing.html"><![CDATA[Social Media Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/opportunism.html"><![CDATA[opportunism]]></category>
		<category domain="http://updates.zdnet.com/tags/social+media.html"><![CDATA[social media]]></category>
	</item>
	<item>
		<title><![CDATA[The summer of Facebook]]></title>
		<link><![CDATA[http://talkback.zdnet.com/5208-10532-0.html?forumID=1&threadID=36710&messageID=676000&start=0]]></link>
		<description><![CDATA[The summer of FacebookMore attractive to advertisers?Because advertisers love nothing more than campaigns that yield an ROI that borders on 0%.  MySpace has already been dogged by other advertisers and the tech media for how weak it performs (and that was before the invasion of the low-end advertisers via...]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Mon, 30 Jul 2007 07:26:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/roi%252ftco.html"><![CDATA[ROI/TCO]]></category>
		<category domain="http://updates.zdnet.com/tags/viral+marketing.html"><![CDATA[Viral Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/social+media+marketing.html"><![CDATA[Social Media Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/facebook.html"><![CDATA[Facebook]]></category>
		<category domain="http://updates.zdnet.com/tags/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://updates.zdnet.com/tags/advertiser.html"><![CDATA[advertiser]]></category>
		<category domain="http://updates.zdnet.com/tags/financial.html"><![CDATA[financial]]></category>
		<category domain="http://updates.zdnet.com/tags/myspace.html"><![CDATA[MySpace]]></category>
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