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	<title><![CDATA[social media marketer Resources | ZDNet]]></title>
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		<title><![CDATA[Social media marketers can - and must - prove ROI]]></title>
		<link><![CDATA[http://talkback.zdnet.com/5208-17925-0.html?forumID=1&threadID=54546&messageID=1030991&start=0]]></link>
		<description><![CDATA[Social media marketers can - and must - prove ROIYesterday was an inflection pointThe stunt by 37 signals yesterday getting on the front page of the Drudge Report show the power of integrating blogging into your business. I would argue in this new environment, PR agencies MUST prove their ROI....]]></description>
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		<pubDate>Thu, 20 Nov 2008 07:12:00 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/roi%252ftco.html"><![CDATA[ROI/TCO]]></category>
		<category domain="http://updates.zdnet.com/tags/blogging.html"><![CDATA[Blogging]]></category>
		<category domain="http://updates.zdnet.com/tags/social+media+marketer.html"><![CDATA[Social media marketer]]></category>
		<category domain="http://updates.zdnet.com/tags/social+media.html"><![CDATA[social media]]></category>
		<category domain="http://updates.zdnet.com/tags/roi.html"><![CDATA[ROI]]></category>
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