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- Social media marketers can - and must - prove ROI
- Social media marketers can - and must - prove ROIYesterday was an inflection pointThe stunt by 37 signals yesterday getting on the front page of the Drudge Report show the power of integrating blogging into your business. I would argue in this new environment, PR agencies MUST prove their ROI....
- Discussion threads 2008-11-20
Additional Resources
- Wow! Top execs say they are influenced by social networks
- What this means for B2B marketers:Trade publishers have tried, unsuccessfully, for years to build such on-line communities which they could control and mine. As it turns out, customers (C-level execs) like everyone else want to own and control their own networks. If customers are increasingly turning to each other for...
- Discussion threads 2009-11-18
- $1.54 billion spent on word-of-mouth, social media marketing in 2008
- Spending on word-of-mouth marketing rose 14.2 percent to $1.54 billion in 2008, despite the worst economic recession in 70 years, according to recent research from PQ Media. Spending on word-of-mouth marketing, which includes social media channels such as Twitter and Facebook, is on pace to grow another...
- Blog posts 2009-08-05
- Sex Positive Socializing Online Arrives
- If you're 'textually active' online looking for relationships on social networking and dating sites, finally you have a new option. Despite all the hoopla around the brave new world of Facebook, match.com et al, it's actually the same old industrial scale meat market for most people....
- Blog posts 2009-07-14
- Snake oil at its slickest: A social media spam story
- Snake oil at its slickest: A social media spam storyGreat article!I see these types on Twitter way too much, and on email. Sadly, the site may have been more harmful than you think if malware or other intrusive ware were installed by clicking through the site's pages.RE: Snake oil...
- Discussion threads 2009-07-09
- Snake oil at its slickest: A social media spam story
- I'll tell you a little secret: I love spam. No, not that icky meat-like stuff in a can. The email kind. I'm not silly enough to click on most of it but I love reading the headlines and intros. The ridiculousness of it all makes me laugh most of the...
- Blog posts 2009-07-09
- Three reasons companies fear social media â€" and why they shouldn’t
- New Marketing Labs hosted the Inbound Marketing Summit here in the Bay Area last week. As I was unfortunately unable to attend, I asked my marketing-savvy friend Jane McMurry to provide a recap of her experience there. What she found is that despite all of the proven results and case...
- Blog posts 2009-05-05
- CRM Vendor Thought Leaders - Thinking, Thinking......Hmmm
- Since I was totally disappointed in the performance of the NY Giants about 10 days ago, though happy the Eagles and Ravens had their butts whupped last weekend, I have had little to look forward to this year, (other than today's incredible inauguration of President Obama, which I am...
- Blog posts 2009-01-20
- Social media as a strategy for mutually beneficial brand engagement
- * Jennifer Leggio is on vacation Guest editorial by Justin Cooper Gartner's Adam Sarner recently released a report predicting that more than 60 percent of all companies will have a community for engaging their customers by 2010. This...
- Blog posts 2008-12-31
- Marketers, stop the hate! Customers are not the enemy
- Marketers, stop the hate! Customers are not the enemySocial marketing ISN'T the answer...Social marketing isn't the answer any more than "e-mail" or "direct mail" is the answer. It's all about the relationship, and if you're disingenuous and short term about your intentions, it doesn't matter how you communicate or...
- Discussion threads 2008-11-11
- The 'Social Media' Conundrum
- I'm fascinated by '30's depression era attempts to foster business innovation, not least because of the financial challenges that seem likely to dominate our coming years. Surprisingly I've found The Rotary International Club is in many ways a precursor to the looser social media movement which has been a feature...
- Blog posts 2008-10-01
- What is a company blogger good for?
- What is a company blogger good for?Seems obvious but often overlookedMitch,Thanks for the post on developing a clearly defined set of goals and objectives prior to launching a company blog. As a provider of corporate blogging software (www.compendiumblogware.com), we all to often encounter this challenge and attempt to take...
- Discussion threads 2008-07-01
- Scribes, professionals and the decline of mass media
- Clay Shirky, in his Here Comes Everybody, devotes a chapter, "Everyone is a media outlet", to a comparison of the decline of scribal production to the decline of "professional" journalism. He sets up this analogy on faulty legs that leave the argument that "what was once a chasm is now...
- Blog posts 2008-06-09
- The trouble with Groundswell
- Charlene Li and Josh Bernoff at industry analysts Forrester are bagging a lot of positive blog hype over their new book Groundswell: Winning in a World Transformed by Social Technologies. In my view the hype levels buzzing aeround the book make certain enterprise software claims seem tame. This from David...
- Blog posts 2008-04-03
- The end of software...
- ...as you know it. Right now I'm falling over startup vendors vying for attention in the so-called 'social software' space. The fact enterprise people hate the term doesn't seem to bother those who are bypassing IT as they sell into the marketing departments of companies at departmental budget prices. But...
- Blog posts 2008-03-19
- Can Linus pass on his media power?
- Can Linus pass on his media power?Linus vs BillyLinus is a programmer an amazing one, his opinions carry a lot of weight and respect.Billy is a marketer and salesman pretending to be a programmer and most of his fans are persons that admire rich people.PFNo CompararisonThis was one of the...
- Discussion threads 2007-08-14
- The macro economics side of Web 2.0 marketing efficiencies
- The Wall Street Journal on July 2 contained an excellent story about how economists view U.S. businesses' prospects for the coming months. The story explains how businesses are facing higher energy, food, and labor costs while needing to hire more workers -- all of which mutes general productivity.The story says:If...
- Blog posts 2007-07-22
- Build ERP on social media: not a joke
- Shel Israel is undertaking a research project for SAP:I am trying to answer a single, overwhelming question: "What is going on in the world with regard to social media? ...Mostly I am looking for real people with stories and personal experience about what is happening with blogging, video, online communities...
- Blog posts 2007-07-17
- Can Web 2.0 make taxes sexy?
- Are you down with “The Tax Rap”? Yo! Everyone knows nothing goes together better than RAPPING and TAXES. Dont get it twisted. TurboTax is the #1 selling, #1 rated tax software in the US—A. Platinum. We dont do "sweet". We do big, fat, throw your back out theyre so...
- Blog posts 2007-02-15
- YouTube vs. MySpace: Is friendly bankable?
- MySpace touts more than 100 million MySpace “friends” and YouTube touts more than 100 million “clip-culture” videos viewed daily. One hundred million is an impressive sounding number. The millions of MySpace social networkers and YouTube video sharers the sites boast are what attracted News Corp. and Google to acquire...
- Blog posts 2007-01-03
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