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- Happy birthday, Social Business: A look back
- This week marks the one year since the editors at ZDNet took a chance on the "Social Business" blog. While I had a name change along the way, the content has been pretty consistent. And, if you ask me, I've come into my own. I like the voice this blog...
- Blog posts 2009-06-08
- Web 2.0 Expo: Why social media marketing fails
- Today at Web 2.0 Expo, Jeremiah Owyang, Peter Kim and Charlene Li told a packed room how they believe social media marketing is failing. Don't fear, because they also discussed how they believe it can be fixed. by Jennifer Leggio
- Blog posts 2009-04-01
- Vignette Community Applications 7.1 debuts at Web 2.0 Expo
- Today at Web 2.0 Expo in San Francisco, Vignette announced the release of its Vignette Community Applications 7.1, which according to the company is an integrated social media solution for businesses that enables organizations to build communities, encourages online interaction, boost campaigns and provides analytics. The tools...
- Blog posts 2009-03-31
- Web 2.0 Expo: Recommended sessions for social business
- It's about that time to gear up for Web 2.0 Expo (#w2e) next Tuesday through Friday at Moscone West in San Francisco. I am excited about the content that TechWeb / O'Reilly Media, Inc., has produced and I have put together the following schedule for myself. Why should you care?...
- Blog posts 2009-03-27
- Naivete: Web 2.0's biggest security threat
- Last year, when I first started poking around in social media from my security high horse, people asked me what it was like to live in two totally different worlds. Keep in mind I'm no technology thought leader, hacker or researcher -- but I've been working in security for the...
- Blog posts 2009-01-05
- Social Plagiarism? Might Be, But SOOOO Stupid
- Brent Leary is not only one of the more influential guys in the world of CRM but he is one of the nicest. He is a bright, insightful fun-loving and well-respected CRM guru who understands especially how the small business needs to use CRM and Social CRM. He has a...
- Blog posts 2008-12-30
- Talking about social media in education
- Recently I was contacted by Toni Pennacchia, a student at the City University of New York, who was producing podcasts for an ecommerce class. She also happens to work with a cool film blog (http://spoileralertradio.libsyn.com/), but her real focus here was Web 2.0, social media, and education. ...
- Blog posts 2008-12-21
- The uncertainties of social media for traditional brands
- Guest post: Drew Bartkiewicz is a vice president of Technology and New Media Markets for The Hartford, and author of the upcoming book, Unseen Liability. In today's 24/7 business world, companies and their customers are consuming, sharing and storing data at an unprecedented rate. This data has...
- Blog posts 2008-11-25
- Read and recognize - 10 must-know social business bloggers
- I read a lot of blogs. I mean, a lot of blogs. So the other day when David Grober, ZDNet's fearless leader, told us bloggers that we have the option to include a blog roll on our site, my little head started to spin. Who do I choose? ...
- Blog posts 2008-10-24
- Web 2.0 reality check
- Web 2.0 reality checkI rarely hear sales mentioned in thsi contextIt's been many years since I had my first meeting with a company using the ubiquity of the internet to sell collaboration tools (it was for marketing campaign management for agencies, I recall). We didn't use the term Web...
- Discussion threads 2008-10-23
- Web 2.0 reality check
- A Tweet here, a blog post there and anyone would think the world had caved in. A few days I go I idly Tweeted that the Web 2.0 Expo currently underway in Berlin had me yawning with boredom. Chris Brogan picked up the beat and asked if...
- Blog posts 2008-10-22
- Social media...dirty word or essential skill?
- I mentioned Chris Brogan in a post yesterday from the Massachusetts Superintendents Technology Conference. He gave the final keynote of the day, entitled "The Internet has changed everything, again." Not surprisingly, it was about Web 2.0/social media goodness (he even featured a screenshot from fellow ZDNet blogger, Jennifer...
- Blog posts 2008-10-21
- 'Inside Web 2.0' ââ¬" A Newbieââ¬â¢s View
- I realized that there’s lots of information but that some digging must be done. No single platform is going to be the perfect fit for everyone and every business need. by Jennifer Leggio
- Blog posts 2008-09-24
- Effectively Manage Social Media in the Web 2.0 Era
- The EMC Solution for Enterprise Marketing will enable the organization to effectively manage and leverage these new interactive experiences. The attendee will find out how to take advantage of social media technologies while maintaining control. The attendee will learn more about the EMC Solution for Enterprise Marketing and how organizations...
- Webcasts 2008-05-29
- Enterprise 2.0: The when and where
- Bringing Web 2.0 technologies to the enterprise today is mostly an academic exercise. Social media sounds just peachy until you ponder corporate must-haves like security and executive buy-in. But the log jam appears to be breaking based on two developments: CIOs at least know that social media is important and things...
- Blog posts 2007-08-13
- Confessions of a social community subscribe-aholic
- I have subscribed to more social communities than I can keep up with ... and yet I keep clicking subscribe links. Some I bookmark, and some I don't. Most are clutter in my cyber-closet. My name is Maurene, and I'm a social community subscribe-aholic.  In my reality, each one is important -- with bits and bytes...
- Blog posts 2007-07-05
- Web 2.0: Where "low-fi is the next high-fi"
- My audience [will] live a happier, easier life here on the web!Well, you're gonna be a rock star with this!Simple, entertaining, funny, and informative!... and my personal favoriteYou made it so simple, even my parents could understand it.These are a sampling of comments received by the folk at CommonCraft.CommonCraft has mastered the art...
- Blog posts 2007-06-27
- MySpace to Facebook: WE have the friends, and money
- Is Facebook waging the wrong battles?Facebook: Who needs Yahoo, Craigslist, newspapers? Mark Zuckerberg and company have been floating in conjunction with touted new “game changing†Facebook services in the works.HOW ABOUT MYSPACE?Despite Zuckerberg’s incredulous insistence that MySpace is not Facebook’s competitive peer, MySpace does indeed reign supreme in the social...
- Blog posts 2007-05-22
- Web 2.0: What does Pew really know?
- Matthew Ingram hails:"The latest Pew study into how people use the Interweb. These studies are useful in part because the Pew Internet & American Life Project does such a thorough job with them — you know they weren’t cooked up by marketing types to sell more banner ads."Perhaps not, but...
- Blog posts 2007-05-08
- Watch out Google? Yellow Pages meets Del.icio.us in YellowBot
- Can Google win at Local? That is the $39 billion advertising question. Just as Google’s AdWords fueled billions can readily drive a multi-billion dollar takeover of the online display advertising market, in other words a DoubleClick buyout, Google’s spare cash can easily subsidize free local directory assistance service, in...
- Blog posts 2007-04-23
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