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		<title><![CDATA[SNCF Improves Customer Satisfaction and Loyalty With Customer Relationship Management Solution]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=340658]]></link>
		<description><![CDATA[SNCF, the European rail transport leader, manages more than 320 million passengers each year and 135 million tons of freight. SNCF wanted to ensure multi-channel (internet, telephone, etc.) and multi-product management within SNCF's loyalty programs and provide teleconsultants with a comprehensive view of clients. The challenge was to implement targeted...]]></description>
		<s:doctype><![CDATA[Case studies]]></s:doctype>
		<pubDate>Thu, 01 Nov 2007 00:00:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/oracle+corp..html"><![CDATA[Oracle Corp.]]></category>
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		<category domain="http://updates.zdnet.com/tags/sncf.html"><![CDATA[SNCF]]></category>
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		<title><![CDATA[French National Railway Connects With Customers on the Desktop]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=337653]]></link>
		<description><![CDATA[SNCF Societe Nationale des Chemins de Fer, France's national railway company, is charged with operating freight and passenger rail services, including the TGV high-speed passenger train service. SNCF wanted to promote its online services in conjunction with major line expansions between Paris and other cities planned for June 2007. With...]]></description>
		<s:doctype><![CDATA[Case studies]]></s:doctype>
		<pubDate>Fri, 08 Jun 2007 00:00:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/microsoft+corp..html"><![CDATA[Microsoft Corp.]]></category>
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		<category domain="http://updates.zdnet.com/tags/sncf.html"><![CDATA[SNCF]]></category>
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		<title><![CDATA[SNCF Gets on Track With Remedy]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=169396]]></link>
		<description><![CDATA[SNCF, France's railway administration, is a critical part of the country's infrastructure, providing passenger and freight transportation services throughout the country. When SNCF decided to provide a more accessible help desk service for its employees by moving from a mainframe application to a client/server solution, the Lille office selected the...]]></description>
		<s:doctype><![CDATA[Case studies]]></s:doctype>
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