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	<title><![CDATA[seth godin Resources | ZDNet]]></title>
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	<description><![CDATA[White papers, case studies, technical articles, and blog posts relating to seth godin]]></description>
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		<title><![CDATA[Overused words of the decade: 'open' and 'enterprise']]></title>
		<link><![CDATA[http://blogs.zdnet.com/service-oriented/?p=2036]]></link>
		<description><![CDATA["Open" is what we would like every piece of code to aspire to, and "enterprise" means a harmonious collection of industrious people and purring machines. They are the magical marketing words, evoking images of all that is good and wholesome. But perhaps they are getting overused.    Everything...]]></description>
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		<pubDate>Wed, 13 May 2009 13:34:47 -0700</pubDate>
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		<title><![CDATA[Seth Godin's success factors]]></title>
		<link><![CDATA[http://blogs.zdnet.com/BTL/?p=3471]]></link>
		<description><![CDATA[Guy Kawasaki conducts a brief Q&A with marketing guru Seth Godin. In the interview, Guy asks Seth to give examples of brands build by having conversations with customers, how companies deal with criticism and what enabled him to be successful, which elicted this answer: No ulterior motive. I rarely do...]]></description>
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		<pubDate>Thu, 10 Aug 2006 11:40:32 -0700</pubDate>
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