seth godin

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Overused words of the decade: 'open' and 'enterprise'

"Open" is what we would like every piece of code to aspire to, and "enterprise" means a harmonious collection of industrious people and purring machines. They are the magical marketing words, evoking images of all that is good and wholesome. But perhaps they are getting overused. Everything...

Tags: Open Standard, Seth Godin, Enterprise, Service-Oriented Architecture (SOA), Enterprise Software, Web Services, Software, Joe McKendrick

Blog posts 2009-05-13

Seth Godin's success factors

Guy Kawasaki conducts a brief Q&A with marketing guru Seth Godin. In the interview, Guy asks Seth to give examples of brands build by having conversations with customers, how companies deal with criticism and what enabled him to be successful, which elicted this answer: No ulterior motive. I rarely do...

Tags: I&rsquo, m

Blog posts 2006-08-10

Additional Resources

Is Google the Center of the Universe?

It's not even a year since the triumphalism of Jeff Jarvis's Google 'reverse engineering' book 'What Would Google Do?' hit the book shelves, but it seems an age ago now. Jarvis's publisher Harper Collins claims this book is 'all about you' in their promo blurb - how you...

Tags: Google Inc., Rupert Murdoch, Jarvis, Wiki, Online Communications, Oliver Marks

Blog posts 2009-11-24

Excerpt: Marketing 2.0 From CRM at the Speed of Light 4th Edition

I'm going to try something out here. I am ready to cringe as the tomatoes and old iPods are thrown at me, or the praise is showered on me...oh, wait, that's someone dumping buckets of tar over my head. I'm providing an advance excerpt of Chapter 13 of CRM...

Tags: Advertisement, Attention, CRM, New Competition, Engagement Rating, Marketers, Marketing Professional, Marketing Research, Marketing, Paul Greenberg

Blog posts 2009-05-29

Lonely, Scared & Bitter

Seth Godin, author of Purple Cow and other insightful books, is also a prolific blogger who is well worth reading. He has posted the fascinating graphic above, attributed to Jessica Hagy - no accompanying text except the title 'Lonely, scared & Bitter' and the chart. ...

Tags: Collaboration, Groupware, Enterprise Software, Software, Oliver Marks

Blog posts 2009-01-24

Let’s talk about the economics of great journalism

Responding to various recent postings about journalism, including Ethan Zuckerman, Seth Godin, Dan Gillmor, Amy Gahran and Lisa Williams. I think the economics of journalism and ethics are deeply related and we tend to talk about them separately, emphasizing the dying channels for distribution at the expense of understanding the...

Tags: Journalism, Coverage, Reporter, News, ON24, Team Management, Benefits, Advertising & Promotion, Management, Human Resources, Marketing, Mitch Ratcliffe

Blog posts 2009-01-19

Online Diplomacy: the Famous Fedex Twitter/Email Exchange

You may have seen the drama this week around a social media ad agency representative whose negative Twitter message about Memphis, Tennessee was read and responded to by one of his client FedEx's employees. James Andrews, '@keyinfluencer' on Twitter, was flying into Fedex global headquarters...

Tags: Memphis, Federal Express, Twitter, E-mail, Advertising & Promotion, Digital Media, Online Communications, Marketing, Consumer Electronics, Personal Technology, Oliver Marks

Blog posts 2009-01-17

Three recommended 'must-read' social business books

Three recommended 'must-read' social business booksBook Suggestion: join the "Pirates"Stretches the definition of "social business" a bit, but can't recommend The Pirate's Dilemma enough: http://thepiratesdilemma.com/RE: Three recommended 'must-read' social business booksThe main reading I do seems to be around social media these days! Most are the usual recommendations: Seth Godin,...

Tags: social business book, business book

Discussion threads 2008-12-16

Webcast: The Future of Marketing: Being Remarkable and the Meatball Sundae

Combining two good things does not automatically make one great thing. Case in point: a meatball sundae - Seth Godin's perfect illustration of what you get when your marketing strategy doesn't fit with your product offering. Join this live BNET Webcast, moderated by James Hilliard and featuring...

Tags: Webcast, Marketing Research, Marketing

Webcasts 2008-12-02

Despite weak economy, strong demand for community managers

Looking for a new gig? Apparently the market is hot for community managers. Even though the job market seems to be pretty soft these days, the demand for community managers doesn't seem to be waning. According to ReadWriteWeb: It's a hot job. We only expect it...

Tags: Job, Community Manager, Recruitment & Selection, Human Resources, Workforce Management, Joe Brockmeier

Blog posts 2008-11-10

Social giving for charity begets social giving for community

Normally I don't write about specific events but I'm making an exception as this is almost a mini overview for how charity in social media can turn into a benefit for the social Web community. In May I launched a Social Media Charity Auction that raised about...

Tags: giveaway, social media, greg verdino, inbound marketing summit, jennifer leggio

Blog posts 2008-08-07

Frequent open source miles

Matt Asay's piece on "open source free- riders" got my goat this morning because we're on opposite sides of the market. Matt's a vendor, a high-ranking executive with Alfresco who by his own testimony spends a heavy chunk of his life in hotels and airports. ...

Tags: Matt, Open Source, Dana Blankenhorn

Blog posts 2008-05-14

C'mon Oracle, more noise please

Last week, Justin Kestelyn Tweeted me to advise me about Oracle's moves in service oriented security. Since the document refers to strategy and what the company has in mind, I wanted to know about the timelines for product release. Justin Tweeted back: RevRec rules are really strict; timelines almost...

Tags: Oracle Corp., Dale, Transparency, Revenue Recognition, Groupware, Web Browsers, Marketing Research, Financial Services, Enterprise Software, Software, Internet, Marketing, Dennis Howlett

Blog posts 2008-04-14

Steve Jobs smart credit move

Steve Jobs smart credit moveYou're the 'curmudgeonly accounting' type and Jobs is the 'a**hole'?I don't see any difference.Can you be more specific?You write: "where customers are regularly charged premium prices for commodity products".Give some examples because the only ones ZDNet bloggers care to point out are the overcharges made by...

Tags: Handhelds, Apple iPhone, Steve Jobs, Apple Inc.

Discussion threads 2007-09-06

Cory Doctorow on taming the trolls

Great, great post on the InformationWeek blog by Boing Boing founder, author, and deep thinker Cory Doctorow on how to deal with trolls. It turns out that nuclear science is a great metaphor for managing community and the secret lies in "twiddling the rods" in just the right fashion. Just...

Tags: Blogs

Blog posts 2007-05-15

Google search visitors: Will they stick around?

Does Google SEO success suck’? I asked rhetorically last month, noting Rich Skrentas love-hate relationship with Google, and the traffic it drives to the company he leads, Topix.While Google SEO traffic is theoretically "free," Topix is betting its future, and its sharholders millions, that greater ROI will be had from...

Tags: Google Search, Searchblog, Google Inc., Battelle

Blog posts 2007-05-13

Was IdeaStorm a bad idea?

Many hailed Dell IdeaStorm the ultimate customer feedback model and a great example of Seth Godin-style “take something good, innovate, and make it great” thinking that shows Dell really cares about its customers. I was skeptical. Now, a few weeks into the project and Im totally convinced IdeaStorm...

Tags: Dell, Thoughts

Blog posts 2007-03-01

Best business and technology books of 2006

Last week, I reported what retailers were saying about what the hot gifts this year, as well as some ideas of my own. Giving the gift of a good read is a great option for family and friends, but particularly for colleagues who you have to think with every day.The...

Tags: marketing, Business &, Technology

Blog posts 2006-12-03

YouTube may be the fastest growing website ever!

YouTube may be the fastest growing website ever!AmazingThis is yet another phenom, and I CANNOT explain it.http://one.revver.com/watch/77166/format/flv/affiliate/23672performanceIt's a very good performenace for YouTube. how we can explain it.YouTube is THE business modelI am proud to have a Director Account at YouTube, but I'm not paid to promote them. Let me...

Tags: Corporate communications, Web site development, Web technology, User-Generated Content, YouTube Inc., Keith Knutsson, video, Web site

Discussion threads 2006-10-19

ZDNet, traffic and the blogosphere

Beginning with an investment blog, SeekingAlpha, and followed by a post on TechCrunch, a meme is making the rounds asserting that CNET Networks, which includes ZDNet, is bleeding traffic. Traffic is down in some areas and up in others. Bleeding or hemorraging traffic isnt the characterization I would use, but...

Tags: blog, blog network, blogging, blogosphere

Blog posts 2006-10-18