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- Sexy objects stimulate our brain
- According to researchers at the University of California at San Diego, visual areas of our brain respond more to valuable objects than other ones. In other words, our brain has stronger reactions when we see a diamond ring than we look at junk. Similarly, our brain vision areas are more...
- Tags: Brain, Serence, Strategy, Management, Roland Piquepaille
- Blog posts 2008-12-25
- Case Study: Easy Button Desktop Application - Results Atypical
- Three years ago, Staples decided to reposition its brand in hopes of winning the office supply retail wars. Their main prospect: Small business Managers and Home Office workers SOHO. These accounts are small enough to be under the field sales radar for corporate accounts, yet numerous enough for gargantuan sales...
- Tags: Desktop, Staples Inc., Serence, Sales Strategy, Sales Force Management, Branding, Sales, Marketing
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Additional Resources
- Signs abound that SOA is moving to the sweet spot of the market
- The other week, I poised the question of whether end-users should be able to build their own services within an SOA framework. This stirred some interesting commentary in the blogosphere, including James Taylors observation that "businesspeople dont want to assemble applications, they want to run their business!" Bellwhether Microsoft,...
- Tags: General, Vendor Watch, Web Services
- Blog posts 2007-02-17
- SOA for the masses: Widgets, pipes and teqlets
- For many years SOA (Service-Oriented Architecture--building composite applications by assembling components from multiple sources within and beyond an enterprise) and its antecedents have been the province of the developer priesthood. Mere mortals, lacking programming skills, have not been privy to arcane, powerful secrets of SOA codes. Now the power of...
- Tags: Apple, Blogging, General, Google, IBM, Microsoft, Personal Technology, SaaS, Salesforce.com, SAP, Software Infrastructure, Web Technology, Yahoo
- Blog posts 2007-02-15
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