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Google's big, bad risk: The real story in Yahoo’s feather in the cap multi-year exclusive sponsored search and contextual ads agreement with Viacom Web properties announced today? No, it is not that it is a $1 billion YouTube lawsuit slap in the face to Google, it is that it puts Google’s entire raison...; Tags: YouTube, Self-Promotion, Search Advertising, Search, Internet Data, Google Software Applications, Google Ads, Google, Culture, Copyright, Content, Business Models, Advertising; Blog posts 2007-04-10
Sex trade at Google, not Craigslist: Does Craigslist REALLY have a “dirty little secret”? NO, but Google may!Compete, a Website which claims “insights powered by over 2 million people,” declares a “scoop,” daring to bare the “virtual red-light district,” aka Craigslist:"It’s no wonder that Craigslist is champion of the online classifieds revolution; Compete reports just under...; Tags: Google, Amateur Content, Advertising, Self-Promotion, Media, Marketing, Google Software Applications, Google Ads, Culture, Craigslist; Blog posts 2007-04-07
Google: Any rain on My Maps parade?: Is the latest incarnation of Google Maps the closest thing to heaven on earth, literally?Perusing Techmeme would suggest so, starting with the Official Google Blog declaration that a new My Maps feature is “Map-making: So easy a caveman could do it.” Google’s message is on Googley target and typically widely...; Tags: YouTube, Web 2.0, Video, Venture Capital, VC, User-Generated Content, Social Web, Social Software, Social Networking, Social Media, Self-Promotion, Search Advertising, Search, Google Software Applications, Google, Culture, Amateur Content, Advertising; Blog posts 2007-04-05
Google taps guerrilla marketing for Google Checkout: Do you know that Google has a "new service that makes online shopping faster, more convenient and more secure," and it is called Google Checkout?Google is trying its damndest to make sure you do!Readers of this Digital Markets Blog know that I have been chronicling Googles every Checkout move, both...; Tags: Advertising, ecommerce, Google, Google Checkout, Google Software Applications, Search, Search Advertising, Self-Promotion; Blog posts 2007-03-04
Should Google be trusted?: When Google speaks the world listens, and believes, the media in particular.Is that a good thing? Generally not, especially when billions of dollars of others’ property is at stake.In the past two days alone, Google speak has succeeded in much more than dampening media criticism. It’s deft media handling has...; Tags: Click Fraud, Google, Google Apps, Google Software Applications, Internet Data, Legal, Media, ROI, Search, Search Advertising, Self-Promotion; Blog posts 2007-03-03

Google SERP favors Google Checkout: Google continues to find new ways to make sure Google searchers cant ignore the Google Checkout merchants Google is subsidizing through 2007 (maybe even 2008!).In "Google Checkout: Where’s the love?" and “Google Checkout is a loser, really” I discuss the difficulties Google is having in gaining significant traction with merchants...; Tags: Google, Marketing, Self-Promotion, ecommerce, Google Software Applications, Google Checkout; Blog posts 2007-02-27
YouTube scores NBA deal: Do you dream about being the next Michael Jordan? You can have your basketball shot at clip-culture fame courtesy of the NBA and YouTube:“Post Up the NBA” debuts on the new “NBA Channel” on YouTube to “provide fans around the world and the entire YouTube community with the opportunity to...; Tags: Social Software, Search Advertising, Amateur Content, Marketing, Self-Promotion, TV, Television, Google Software Applications, Social Networking, Social Media, ROI, YouTube, Video, Social Web, User-Generated Content, Google, Search, Advertising, Web 2.0, Media; Blog posts 2007-02-26
Google: Why use Gmail?: Google is no longer shy in touting its Gmail.On Valentines Day, Google shed the Gmail veneer of exclusivity, as I discuss in "Google’s Silence."I also pointed out in "Gmail for the masses" how Google is exploiting the most valuable Web real estate to promote Gmail uptake: its own $150 billion...; Tags: Advertising, Google, Google Software Applications, Marketing, ROI, Search, Search Advertising, Self-Promotion, Social Media, Social Networking, Social Web, The Real Deal, Video, YouTube; Blog posts 2007-02-17
Google due for a fall? Donna Bogatin debates Danny Sullivan: IS GOOGLE OVERRATED? TAPPED OUT? DUE FOR A FALL?Fast Company Magazine invited "two experts" to take sides:Donna Bogatin and Danny Sullivan HIGHLIGHTSBogatin: Googles search stallion has driven GOOG to a 400%-plus appreciation in just two years. Googles stock price is not sustainable long term, and neither is its domination in...; Tags: Advertising, Blogs, Brands, CEO Interviews, Content, Copyright, Culture, ecommerce, Enterprise, Google, Google Software Applications, Government, Internet Data, Legal, Local, Marketing, Media, Metrics, ROI, Search, Search Advertising, Self-Promotion, VC, Venture Capital, Web 2.0; Blog posts 2007-02-16
Gmail for the masses: Google has wasted no time in bringing its beloved Gmail to "the worlds" emailers.As I discussed yesterday in "Google’s Silence," Google has proclaimed Gmail is no longer "by invitation only."Google is quick to the draw in leveraging the premier Web real estate: Google.com homepage.Google touts: "Free email with 2.8GB storage...; Tags: Google, Google Software Applications, Marketing, Self-Promotion, Uncategorized; Blog posts 2007-02-15
Why Google will lose its multi-billion dollar video bet: In the immortal words of presidential candidate Ronald Regan to President Jimmy Carter “There you go again.” Google is at it again, big time, $1.65 billion worth. Google’s YouTube copyright owner be damned DMCA umbrella philosophy inspires a YouTuber “broadcast yourself” by uploading pirated videos owned by television...; Tags: Advertising, Search, Google, User-Generated Content, Social Web, Video, YouTube, Amateur Content, Self-Promotion, TV, Television, Google Software Applications, Social Networking, Social Media, ROI, Search Advertising, Google Inc., Viacom Inc., YouTube Inc., television network; Blog posts 2007-02-06
Who needs Google? CBS vs. Viacom vs. NBC: Way back in November I underscored “Google’s fuzzy YouTube logic.”In “Google to TV networks: Believe in YouTube” I analyzed how Google made its mark at YouTube, a PR mark, just one week after officially taking over the YouTube reigns. In a joint announcement with CBS, Google did what it excels...; Tags: Business Models, Web 2.0, Advertising, Google, User-Generated Content, Social Web, Video, YouTube, Amateur Content, Brands, Self-Promotion, TV, Television, Google Software Applications, Copyright, Content, Social Networking, Social Media, ROI, Google Inc., YouTube Inc.; Blog posts 2007-02-03
Can YouTube make revenue sharing work?: In the recent Chad Hurley induced euphoria over power to the people, monetary power to the “little” video people that is, many celebrated a seemingly greater democratization of Web 2.0. As in all democracies, however, the Web 2.0 variety has a messy underbelly of conflicting motivations and inherent obstacles....; Tags: Business Models, Web 2.0, Media, Advertising, Google, User-Generated Content, Social Web, Video, YouTube, Amateur Content, Self-Promotion, TV, Television, Google Software Applications, Copyright, Content, Social Networking, Social Media, YouTube Inc.; Blog posts 2007-01-29
Will YouTube 'King Hurley' really share video riches?: YouTube co-founders Chad Hurley & Steve Chen celebrated their $1.65 billion buyout by Google in a giddy “broadcast yourself” YouTube clip culture video proclaiming the joining together of two Internet “kings.”The two kings are currently being feted on the international stage at The World Economic Forum Annual Meeting 2007 convened...; Tags: Business Models, Web 2.0, Media, Advertising, Culture, Google, User-Generated Content, Social Web, Video, YouTube, Amateur Content, Brands, Marketing, Self-Promotion, ecommerce, Google Software Applications, Copyright, Content, Social Networking, Social Media, Search Advertising, YouTube Inc.; Blog posts 2007-01-27
Is YouTube really a $1.65 billion Web 2.0 success?: Is Chad Hurley the poster “king” for Web 2.0 entrepreneurial success?Does the YouTube “story” reflect a Web 2.0 start-up model to be emulated? Googles $1.65 billion stock acquisition of the free-for-all, no fees required, online video hosting property undoubtedly leads most to shout a resounding NEED YOU ASK!NewTeeVee says...; Tags: Business Models, Web 2.0, Local, Media, Advertising, Culture, Google, User-Generated Content, Venture Capital, VC, Social Web, Video, YouTube, Amateur Content, Marketing, Self-Promotion, Google Software Applications, Copyright, Content, Social Networking, Social Media, YouTube Inc.; Blog posts 2007-01-26
Google's YouTube: Who are the broadcasters?: The official Google blog declares “YouTube co-founders Chad Hurley and Steve Chen and the rest of the YouTube team will continue to innovate exciting new ways for people to broadcast themselves."Chad and Hurley et. al may indeed “innovate” for YouTubers to continue “broadcasting themselves.” Their corporate parent, however, is unwavering...; Tags: Web 2.0, Advertising, Search, Google, User-Generated Content, Social Web, Video, YouTube, Amateur Content, Self-Promotion, TV, Television, Google Software Applications, Movies, Social Networking, Social Media, Search Advertising, YouTube Inc.; Blog posts 2007-01-25
Google self-promos in AdSense 'tip' readers to Google: Google recently found itself having to defend its self-insertion via Google ads for Google products and services into the AdWords auction system its business model depends upon (see “Google: Multi-billion dollar self-dealer?”). Google also recently found itself obliged to take a break from self-inserting “tips” for Google products and services...; Tags: Advertising, Search, Google, Marketing, Self-Promotion, Google Software Applications, Content, Metrics, Search Advertising, Google Inc.; Blog posts 2007-01-25
Web 2.0: Bubble or healthy competition?: Simply Hired CEO Gautam Godhwani is focused on company ROI. In announcing the company’s latest initiative, Job-a-matic, today, he told me solid ROI is what will enable Simply Hired to pursue all possible options for Simply Hired, including a possible sale. SEE “Simply Hired vs. Google: Job classifieds ad network...; Tags: Business Models, Web 2.0, Local, Advertising, Google, Blogs, Social Web, Self-Promotion, Google Software Applications, ROI, Metrics, Search Advertising, Hired, job; Blog posts 2007-01-24
MySpace: Coming to the enterprise?: Is MySpace coming to the enterprise? According to Business Week it is.On what does Steve Hamm base his assertion? IBMs announcement today of “Lotus Connections.” IBM describes its offering as “the industrys first platform for business-grade social computing”: Lotus Connections facilitates the gathering and exchange of information through professional networks,...; Tags: Business Models, Web 2.0, Culture, Google, Blogs, User-Generated Content, MySpace, Social Web, Amateur Content, Self-Promotion, Google Software Applications, Social Networking, Social Media, IBM Corp.; Blog posts 2007-01-22
Google: Advertising supported books?: Google has yet to make a major news announcement in 2007. Nevertheless, "news" and rumors have been swirling about its impending entry into video game advertising, book sales, Google Phone…I have reported and analyzed Google’s targeting of the outdoor advertising and digital signage markets, based on a patent application filed...; Tags: Business Models, Media, Advertising, Search, Culture, Google, Marketing, Self-Promotion, ecommerce, Google Software Applications, Copyright, Content, Print, Search Advertising, Google Inc.; Blog posts 2007-01-22