Sponsored White Papers, Webcasts, and Downloads
ZDNet Dictionary Definition
- Click Fraud
- Clicking ad banners without any intention of purchasing the product. Click fraud is done to make an ad campaign appear more effective. Paying a few cents per hour...
- Full Click Fraud Definition >>
ZDNet Resources
- Should Google be trusted?
- When Google speaks the world listens, and believes, the media in particular.Is that a good thing? Generally not, especially when billions of dollars of others’ property is at stake.In the past two days alone, Google speak has succeeded in much more than dampening media criticism. It’s deft media handling has...
- Tags: Click Fraud, Google, Google Apps, Google Software Applications, Internet Data, Legal, Media, ROI, Search, Search Advertising, Self-Promotion
- Blog posts 2007-03-03
- Google CEO Eric Schmidt on Google in 2006
- I have often underscored at this Digital Markets Blog how Google CEO Eric Schmidt is fond of saying "Don't bet against the Internet.� I also note that what the CEO of the world's leading search engine really means is "Don't bet against Google.�Schmidt is Google's greatest cheerleader and a consummate...
- Tags: Google Inc., Radio, ROI, Google Software Applications, TV, Television, Google, Click Fraud, Self-Promotion, Culture, Media, Advertising, Search, Business Models, Eric Schmidt
- Blog posts 2006-12-28
- Scoring Google on quality
- In “The Google riddle: ‘organized’, ‘useful’ but impossible to comprehend” I dissect Google’s cheery “Welcome to AdWords” marketing speak, challenging Google’s assertions that “AdWords puts you in complete control of your spending.”Google search advertising is a costly Pandora’s box that continuously increases in complexity, opaqueness and Google centricity.Google has an...
- Tags: advertisement, Google Inc., Google AdWords, Google&rsquo, s
- Blog posts 2006-12-26
- Google 2007: More Googlers blogging?
- If Techmeme is the blogosphere’s barometer, December reflected an uptake in high-profile Googlers putting forth the Google case, at their own personal blogs.Bloggers in point:1) Shuman Ghosemajumder, Google’s point man on click fraud, weighed in personally on the Google click fraud issue at his own blog December 12 in a...
- Tags: click fraud, Google Inc., Google Software Applications, Content, Social Media, Culture, Google, Blogs, User-Generated Content, Social Web, Marketing, Self-Promotion, Media, Search
- Blog posts 2006-12-22
Additional Resources
- Forget the damn Linux netbooks. Can Windows replace Windows?
- My esteemed ZDNet colleague Ed Bott, God bless him, wrote a very insightful piece in which he discusses Taiwanese PC mainboard and component manufacturer MSI's challenges of selling Linux-based versions of their netbook, the Wind U90. Apparently, according to MSI, Linux-based versions of their netbook are...
- Tags: MSI, Linux, Microsoft Windows, Operating Systems, UNIX, Open Source, Software, Jason Perlow
- Blog posts 2008-10-07
- I'm well aware what I pay for Google's services
- My post on Google earlier Tuesday was met with mixed reactions. A few folks agreed that, in fact, Google's suite of services is quite slick, long live GOOG, etc. Others, like fellow ZDNet blogger, Michael Krigsman, disagreed pretty strongly. In his response, http://blogs.zdnet.com/projectfailures/?p=1059, Michael didn't leave much...
- Tags: Google Inc., OpenOffice, Productivity, E-mail Providers, Open Source, Office Suites, Software, Internet, Christopher Dawson
- Blog posts 2008-10-07
- Adobe posts workaround for clickjacking flaw, NoScript releases ClearClick
- Following the recent release of a PoC demonstrating clickjacking in action, Adobe has released a security advisory offering solutions for customers and IT administrators on dealing with the flaw until they releases a Flash player patch before the end of October. "We have just posted a Security Advisory for...
- Tags: Adobe Systems Inc., Flaw, Macromedia Flash Player, Web Browser, Web Browsers, Security, Internet, Dancho Danchev
- Blog posts 2008-10-07
- The HP-MySpace deal: Who needs this most? Not MySpace users.
- HP and MySpace are partnering to "unlock the content of MySpace" by giving users the tools to print their pictures. You know, like to a printer. Hopefully, wink wink an HP printer. On the surface, this sounds like a good plan. There are billions of images that...
- Tags: Hewlett-Packard Co., Photograph, Image, MySpace, Sam Diaz
- Blog posts 2008-10-07
- Webcam hijack demo highlights clickjacking threat
- [ UPDATE: The details are out. Lots of unresolved clickjacking issues] A security researcher in Israel has released a demo of a "clickjacking" attack, using an JavaScript game to turn every browser into a surveillance zombie. The release of the demo follows last month's...
- Tags: Webcam, Click, Web Browser, Twitter, Raff, Games, Web Browsers, Security, Personal Technology, Internet, Ryan Naraine
- Blog posts 2008-10-07
- Trying to increase productivity? Send your employees home.
- Companies that give their workers the option of telecommuting are seeing greater productivity, lower costs, improved employee health and greater employee retention, according to a survey released today by the Computing Technology Industry Association. Case in point: I'm typing this from this from my own home office...
- Tags: Phone, Telecommuting, Telecom & Utilities, Human Resources, Workforce Management, Sam Diaz
- Blog posts 2008-10-07
- Scammers introduce ATM skimmers with built-in SMS notification
- The bust of the notorious ATM scammer going under the handle of Cha0 in early September, once again puts ATM skimming in the spotlight. Among the main insecurities scammers face while embedding an ATM skimmer, is the retrieval process of the device that is now containing the credit card details...
- Tags: Device, Credit Card, built-In, SMS, Scammer, ATM, Network Technology, Text Messaging/SMS/MMS, Networking, Cellular Phones, Consumer Electronics, Personal Technology, Online Communications, Dancho Danchev
- Blog posts 2008-10-07
- Online ad revenue strong first half of 2008: What about the second half?
- Internet ad revenue surged in the first half of 2008, up 15.2 percent to $11.5 billion compared to a year ago, according to the Interactive Advertising Bureau and PricewaterhouseCoopers. Unfortunately, that duo left their crystal balls at home when it comes to the second half outlook. Simply...
- Tags: Revenue, Advertisement, Online Advertising, Operational Accounting, Finance, Larry Dignan
- Blog posts 2008-10-07
- BI Crystal Ball – Next Gen BI May Be Closer Than You Think
- Most modern large enterprise Business Intelligence BI tools are very robust and feature rich these days. Up until a few years ago BI users could blame vendors for most of their BI ills. This is getting harder and harder to do. Many of the BI tools, especially the ones reviewed...
- Tags: Application, User Empowerment, Pricing, Business Intelligence, Tools & Techniques, Databases, Enterprise Software, Marketing, Software, Data Management, Management, Boris Evelson
- Blog posts 2008-10-07
- Ask revamps for faster Web search, more relevance
- Ask.com is overhauling its Web search engine to deliver faster results and improved relevance as it bids to win share from market leader Google. NEW YORK--IAC Corp's Ask.com is overhauling its Web search engine to deliver faster results and improved relevance as it bids to win share from market...
- Tags: Google Inc., Web, Ask.com, Yahoo! Inc., Internet Search, Channel Management, Mergers & Acquisitions, Marketing, Investment, Finance, Reuters, search, Google
- News items 2008-10-07
- iPhone hits another security speedbump
- Apple's ongoing struggles with poor security-related design choices have extended to the iPhone. According to security researcher Aviv Raff, everyone's favorite mobile device is vulnerable to two separate security weaknesses that expose millions of users to phishing and spamming attacks. [...
- Tags: Apple iPhone, Apple Inc., Image, Spamming, Spam, Security, Spam And Phishing, Ryan Naraine
- Blog posts 2008-10-06
- Blackberry Storm, 'Application Center' info leaked
- Wow, a whole lot of Blackberry-related news surfaced this weekend. First, the user's guide to the highly-anticipated Blackberry Storm was leaked by the ever-intrepid BoyGeniusReport, who posted exclusive images on their website. Second, and more importantly, news of the Blackberry Application Center has emerged....
- Tags: Application, Research In Motion Ltd., RIM BlackBerry, Carrier, App Center, Handhelds, Hardware, Andrew Nusca
- Blog posts 2008-10-06
- Google launches new Spreadsheets interface
- Google has just rolled out a new version of Google Spreadsheets -- the last one of all three products in the Google Docs suite. I have to say, this new version works great for me -- it has the familiar menus at the top, a bunch of new toys,...
- Tags: Google Inc., Spreadsheet, Productivity, Garett Rogers
- Blog posts 2008-10-06
- A Consumer Electronics Carol
- I recently received a promotional email from a large Internet-based retailer that shall for the moment remain nameless (cough! Amaz-ahem!)Â As I was considered to be a high-volume "Prime" customer, this online retailer wanted to offer me a 30-day trial of their their premier store-branded consumer...
- Tags: Retail Company, Retail, Consumer Electronics, Personal Technology, Jason Perlow
- Blog posts 2008-10-06
- The cloud finally comes to education
- Cloud computing is one of those great buzzwords in IT that, so far, has meant very little to the average Ed Tech customer. We all have a pretty good idea what it means: lots of computers somewhere (we don't actually care where) doing lots of processing to deliver services...
- Tags: Education, PC, Thin Client, Computer, Cloud, SIMtone Corp., Desktops, Productivity, Thin Clients, Cloud Computing, Hardware, Christopher Dawson
- Blog posts 2008-10-06
- Editorial independence and blogging about politics [off-topic]
- Editorial independence and blogging about politics [off-topic]Hey thanksAppreciate the support!.....Well you got that right! :D ]:)Well I, for one, am glad.......that CBS was able to act quickly enough and get you to post a retraction so as not to hurt anyone else's feelings. I'm kidding. ;-)...
- Tags: blog, blogging, blogger
- Discussion threads 2008-10-05
- << Previous
- page 1 of 1
- Next >>
White Papers and Webcasts
We need to get back to freethinking and innovation that is core to our roots. Companies like Intel were founded on thoughts like the famous quote from Robert Noyce - "Don't be encumbered by the past, go out and do something wonderful."
