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	<title><![CDATA[search engine marketing Resources | ZDNet]]></title>
	<link><![CDATA[http://updates.zdnet.com/tags/search+engine+marketing.html]]></link>
	<description><![CDATA[White papers, case studies, technical articles, and blog posts relating to search engine marketing]]></description>
	<s:counts start="0" returned="20" found="31" />
	<language>en-us</language>
	<item>
		<title><![CDATA[Skunkworks - For Search Engine Marketing and Optimisation]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=1115277]]></link>
		<description><![CDATA[This paper aims to provide users with advice on the development of an effective SEM process. Don't be afraid to fail. SEM skunkworks needs a little bravery for best results. Remember the reasons one has chosen to search. One has a licence to experiment precisely because search is relatively inexpensive,...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 29 Jul 2009 00:00:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/search+engine.html"><![CDATA[Search Engine]]></category>
		<category domain="http://updates.zdnet.com/tags/search+engine+marketing.html"><![CDATA[Search Engine Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/roi%252ftco.html"><![CDATA[Roi/Tco]]></category>
		<category domain="http://updates.zdnet.com/tags/search.html"><![CDATA[Search]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://updates.zdnet.com/tags/finance.html"><![CDATA[Finance]]></category>
		<category domain="http://updates.zdnet.com/tags/managerial+accounting.html"><![CDATA[Managerial Accounting]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[The Search Marketing Confidential Report 1.2 (Windows)]]></title>
		<link><![CDATA[http://downloads.zdnet.com/abstract.aspx?docid=1091681]]></link>
		<description><![CDATA[This free report will show you how to avoid the costly mistake, many online businesses make, of spending over $54,000 USD per year in online advertising costs and how you can instantly use the information in this report to multiply your online revenue by ten-fold. The information will also show...]]></description>
		<s:doctype><![CDATA[Software downloads]]></s:doctype>
		<pubDate>Tue, 07 Jul 2009 00:00:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/search+engine.html"><![CDATA[Search Engine]]></category>
		<category domain="http://updates.zdnet.com/tags/search+engine+marketing.html"><![CDATA[Search Engine Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/microsoft+windows.html"><![CDATA[Microsoft Windows]]></category>
		<category domain="http://updates.zdnet.com/tags/internet+marketing.html"><![CDATA[Internet Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/amanti+code.html"><![CDATA[Amanti Code]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://updates.zdnet.com/tags/search.html"><![CDATA[Search]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Search Engine Marketing and Website Promotion 2.0 (Windows)]]></title>
		<link><![CDATA[http://downloads.zdnet.com/abstract.aspx?docid=1006915]]></link>
		<description><![CDATA[Search Engine Marketing and Website Promotion: This essential SEO ebook Search Engine Marketing and Website Promotion is a definitive guide on how to utilize search engine optimization and drive tons of targeted traffic to your online profit center. This FREE eBook SEO [Search Engine Marketing and Website Promotion] helps you...]]></description>
		<s:doctype><![CDATA[Software downloads]]></s:doctype>
		<pubDate>Tue, 02 Jun 2009 00:00:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/search+engine+optimization.html"><![CDATA[Search Engine Optimization]]></category>
		<category domain="http://updates.zdnet.com/tags/search+engine.html"><![CDATA[Search Engine]]></category>
		<category domain="http://updates.zdnet.com/tags/search+engine+marketing.html"><![CDATA[Search Engine Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/microsoft+windows.html"><![CDATA[Microsoft Windows]]></category>
		<category domain="http://updates.zdnet.com/tags/web+site.html"><![CDATA[Web Site]]></category>
		<category domain="http://updates.zdnet.com/tags/free+autoresponce.html"><![CDATA[Free Autoresponce]]></category>
		<category domain="http://updates.zdnet.com/tags/search.html"><![CDATA[Search]]></category>
		<category domain="http://updates.zdnet.com/tags/web+site+development.html"><![CDATA[Web Site Development]]></category>
		<category domain="http://updates.zdnet.com/tags/web+technology.html"><![CDATA[Web Technology]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://updates.zdnet.com/tags/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Boost Your Sales With Search Engine Marketing Strategies]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=972067]]></link>
		<description><![CDATA[Search Engine Marketing doesn't point to any specific marketing method rather it merges various technical and logical aspects, which are used to increase the popularity of website amongst search engines and human visitors. According to a study most of the internet users rely on search engines to gather information. The...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Thu, 01 Jan 2009 00:00:00 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/search+engine.html"><![CDATA[Search Engine]]></category>
		<category domain="http://updates.zdnet.com/tags/search+engine+marketing.html"><![CDATA[Search Engine Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/sales.html"><![CDATA[Sales]]></category>
		<category domain="http://updates.zdnet.com/tags/sigma+infotech.html"><![CDATA[Sigma Infotech]]></category>
		<category domain="http://updates.zdnet.com/tags/search.html"><![CDATA[Search]]></category>
	</item>
	<item>
		<title><![CDATA[How to Profit From Search Engine Marketing?]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=972069]]></link>
		<description><![CDATA[Search Engine Marketing or SEM as it is commonly known is the broad term used to define the activities on web which are done to promote the website through search engines. All web surfers rely on the search engines to search for any sort of information. So SEM is gaining...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Thu, 01 Jan 2009 00:00:00 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/search+engine.html"><![CDATA[Search Engine]]></category>
		<category domain="http://updates.zdnet.com/tags/search+engine+marketing.html"><![CDATA[Search Engine Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/sigma+infotech.html"><![CDATA[Sigma Infotech]]></category>
		<category domain="http://updates.zdnet.com/tags/search.html"><![CDATA[Search]]></category>
	</item>
	<item>
		<title><![CDATA[Google to lay off around 25% of Double Click employees]]></title>
		<link><![CDATA[http://blogs.zdnet.com/Google/?p=992]]></link>
		<description><![CDATA[It sounds like Google is splitting up DoubleClick into two separate divisions, and selling off Performics.  The reason Google is doing this is because Performics deals with search engine marketing SEM, and that is a direct conflict of interest.  SEM is the term used to describe optimizing your...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 03 Apr 2008 09:09:50 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/google+inc..html"><![CDATA[Google Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/search+engine.html"><![CDATA[Search Engine]]></category>
		<category domain="http://updates.zdnet.com/tags/search+engine+marketing.html"><![CDATA[Search Engine Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/doubleclick+inc..html"><![CDATA[DoubleClick Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/search.html"><![CDATA[Search]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/garett+rogers.html"><![CDATA[Garett Rogers]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GOOG</category>
		<category domain="tickers">GOOG</category>
	</item>
	<item>
		<title><![CDATA[Beyond a shadow of a pornographic doubt, don't rush to judgment]]></title>
		<link><![CDATA[http://talkback.zdnet.com/5208-10741-0.html?forumID=1&threadID=39651&messageID=728432&start=0]]></link>
		<description><![CDATA[Beyond a shadow of a pornographic doubt, don't rush to judgmentMisunderstand the issue"But, sooner or later, the legal system will wise up to the realities of hooking PCs to the Internet and the likelihood that nefarious activity could be just as much if not more to blame for the appearance...]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Mon, 08 Oct 2007 14:32:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/search.html"><![CDATA[SEARCH]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing+research.html"><![CDATA[Marketing research]]></category>
		<category domain="http://updates.zdnet.com/tags/tribunal.html"><![CDATA[tribunal]]></category>
		<category domain="http://updates.zdnet.com/tags/search+engine.html"><![CDATA[search engine]]></category>
		<category domain="http://updates.zdnet.com/tags/search+engine+marketing.html"><![CDATA[search engine marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/timev+media.html"><![CDATA[Timev Media]]></category>
	</item>
	<item>
		<title><![CDATA[Cloud Computing for Students]]></title>
		<link><![CDATA[http://talkback.zdnet.com/5208-10532-0.html?forumID=1&threadID=39601&messageID=728169&start=0]]></link>
		<description><![CDATA[Cloud Computing for StudentsRather absurd..."Without opportunities like this, most CS students graduate without ever writing anything bigger than an application written in one programming language that runs on a single machine."Why not?  Most large universities have big, heterogeneous environments with Windows, Apple, and several flavors of Unix.  As...]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Mon, 08 Oct 2007 10:23:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/search.html"><![CDATA[SEARCH]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing+research.html"><![CDATA[Marketing research]]></category>
		<category domain="http://updates.zdnet.com/tags/search+engine.html"><![CDATA[search engine]]></category>
		<category domain="http://updates.zdnet.com/tags/search+engine+marketing.html"><![CDATA[search engine marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/programming.html"><![CDATA[programming]]></category>
		<category domain="http://updates.zdnet.com/tags/timev+media.html"><![CDATA[Timev Media]]></category>
	</item>
	<item>
		<title><![CDATA[Five questions: SAP's acquisition of Business Objects]]></title>
		<link><![CDATA[http://talkback.zdnet.com/5208-10532-0.html?forumID=1&threadID=39586&messageID=728046&start=0]]></link>
		<description><![CDATA[Five questions: SAP's acquisition of Business ObjectsWOW Crystal Reports Visual StudioSunday found me with a human resources guy from Microsoft. He was explaining 360 reviews and how post-Enron Microsoft had gone to all narrative reviews so that it would not be possible to score those reviewed and then can the...]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Mon, 08 Oct 2007 08:40:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/search.html"><![CDATA[SEARCH]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing+research.html"><![CDATA[Marketing research]]></category>
		<category domain="http://updates.zdnet.com/tags/acquisition.html"><![CDATA[acquisition]]></category>
		<category domain="http://updates.zdnet.com/tags/sap+ag.html"><![CDATA[SAP AG]]></category>
		<category domain="http://updates.zdnet.com/tags/business+objects.html"><![CDATA[Business Objects]]></category>
		<category domain="http://updates.zdnet.com/tags/timev+media.html"><![CDATA[Timev Media]]></category>
		<category domain="http://updates.zdnet.com/tags/search+engine.html"><![CDATA[search engine]]></category>
		<category domain="http://updates.zdnet.com/tags/search+engine+marketing.html"><![CDATA[search engine marketing]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">SAP</category>
		<category domain="tickers">SAP</category>
	</item>
	<item>
		<title><![CDATA[SAP, Adobe, Microsoft: three monkeys take on SaaS]]></title>
		<link><![CDATA[http://talkback.zdnet.com/5208-11406-0.html?forumID=1&threadID=39471&messageID=725885&start=0]]></link>
		<description><![CDATA[SAP, Adobe, Microsoft: three monkeys take on SaaSSAP has a not-so-secret anti-cannibalization strategySAP has a really neat anti-cannibalization strategy that just might work:http://smoothspan.wordpress.com/2007/10/04/sap-adobe-and-microsoft-are-all-following-my-protected-game-preserve-strategy-to-saas/Adobe and Microsoft I really wonder about.Cheers,BW]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Wed, 03 Oct 2007 18:56:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/software+as+a+service+%2528saas%2529.html"><![CDATA[Software as a Service (SaaS)]]></category>
		<category domain="http://updates.zdnet.com/tags/sap+ag.html"><![CDATA[SAP AG]]></category>
		<category domain="http://updates.zdnet.com/tags/adobe+systems+inc..html"><![CDATA[Adobe Systems Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/software-as-a-service.html"><![CDATA[software-as-a-service]]></category>
		<category domain="http://updates.zdnet.com/tags/microsoft+corp..html"><![CDATA[Microsoft Corp.]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">ADBE</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">MSFT</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">SAP</category>
		<category domain="tickers">ADBE,MSFT,SAP</category>
	</item>
	<item>
		<title><![CDATA[Is conventional software built on bubble economics?]]></title>
		<link><![CDATA[http://talkback.zdnet.com/5208-11406-0.html?forumID=1&threadID=39212&messageID=720590&start=0]]></link>
		<description><![CDATA[Is conventional software built on bubble economics?Conventional SoftwareCould it be that buying traditional, conventional software carries a certain amount of 'keeping up with the Jone's"? appeal?  My organisation is as big / important as the next? BizzareIt's all about recurring revenue...There are sound business model reasons why conventional software...]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Wed, 26 Sep 2007 18:53:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/tools+%2526+techniques.html"><![CDATA[Tools & Techniques]]></category>
		<category domain="http://updates.zdnet.com/tags/conventional+software.html"><![CDATA[conventional software]]></category>
		<category domain="http://updates.zdnet.com/tags/software.html"><![CDATA[software]]></category>
	</item>
	<item>
		<title><![CDATA[Ellison spurns SaaS for easy ERP pickings]]></title>
		<link><![CDATA[http://talkback.zdnet.com/5208-11406-0.html?forumID=1&threadID=39153&messageID=719309&start=0]]></link>
		<description><![CDATA[Ellison spurns SaaS for easy ERP pickingsLarry's not dumb...Oracle wants nothing to do with Saas because it is a model that Larry fully understands. If he didn't he never would have put money with Evan and Zach. But to Larry's credit, he understood that Oracle DOESN'T understand Saas.For those who...]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Tue, 25 Sep 2007 17:56:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/software+as+a+service+%2528saas%2529.html"><![CDATA[Software as a Service (SaaS)]]></category>
		<category domain="http://updates.zdnet.com/tags/erp.html"><![CDATA[ERP]]></category>
		<category domain="http://updates.zdnet.com/tags/saas.html"><![CDATA[Saas]]></category>
		<category domain="http://updates.zdnet.com/tags/oracle+corp..html"><![CDATA[Oracle Corp.]]></category>
		<category domain="http://updates.zdnet.com/tags/software-as-a-service.html"><![CDATA[software-as-a-service]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">ORCL</category>
		<category domain="tickers">ORCL</category>
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	<item>
		<title><![CDATA[EMC buys Mozy; Roger Rabbit missing]]></title>
		<link><![CDATA[http://talkback.zdnet.com/5208-11406-0.html?forumID=1&threadID=39091&messageID=717741&start=0]]></link>
		<description><![CDATA[EMC buys Mozy; Roger Rabbit missingWhy Target the Enterprise At All?SaaS is so often a game of moving into the SMB space.  Mozy could easily be viewed as a purely SMB play.  Forget the cost per GB, look at the connect speeds.  Mozy is terribly slow for...]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Mon, 24 Sep 2007 13:46:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/smb%252fsme.html"><![CDATA[SMB/SME]]></category>
		<category domain="http://updates.zdnet.com/tags/storage.html"><![CDATA[Storage]]></category>
		<category domain="http://updates.zdnet.com/tags/software-as-a-service.html"><![CDATA[software-as-a-service]]></category>
		<category domain="http://updates.zdnet.com/tags/mozy.html"><![CDATA[Mozy]]></category>
		<category domain="http://updates.zdnet.com/tags/emc+corp..html"><![CDATA[EMC Corp.]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">EMC</category>
		<category domain="tickers">EMC</category>
	</item>
	<item>
		<title><![CDATA[Microsoft hacker summit tackles security veil of virtualization]]></title>
		<link><![CDATA[http://talkback.zdnet.com/5208-12691-0.html?forumID=1&threadID=39040&messageID=717099&start=0]]></link>
		<description><![CDATA[Microsoft hacker summit tackles security veil of virtualizationSearch Engine Marketing Conference & Expo 2007, Hong KongSearch Engine Marketing Conference & Expo 2007, Hong KongThe Advanced Event for Search Engine Marketing & Optimization Comes to Hongkong, with update knowledge and case study targeting both Chinese and English market. Search Expo (...]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Sun, 23 Sep 2007 19:57:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/search.html"><![CDATA[SEARCH]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing+research.html"><![CDATA[Marketing research]]></category>
		<category domain="http://updates.zdnet.com/tags/timev+media.html"><![CDATA[Timev Media]]></category>
		<category domain="http://updates.zdnet.com/tags/virtualization.html"><![CDATA[virtualization]]></category>
		<category domain="http://updates.zdnet.com/tags/microsoft+corp..html"><![CDATA[Microsoft Corp.]]></category>
		<category domain="http://updates.zdnet.com/tags/security.html"><![CDATA[security]]></category>
		<category domain="http://updates.zdnet.com/tags/search+engine.html"><![CDATA[search engine]]></category>
		<category domain="http://updates.zdnet.com/tags/search+engine+marketing.html"><![CDATA[search engine marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/expo.html"><![CDATA[Expo]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">MSFT</category>
		<category domain="tickers">MSFT</category>
	</item>
	<item>
		<title><![CDATA[Business ByDesign, SAP's slow-burning fuse]]></title>
		<link><![CDATA[http://talkback.zdnet.com/5208-11406-0.html?forumID=1&threadID=38958&messageID=715367&start=0]]></link>
		<description><![CDATA[Business ByDesign, SAP's slow-burning fuseExcuse me?"But on the other hand, as Gavin Clarke of The Register commendably reminds us all, SAP only showed us some powerpoint slides and a very limited live demonstration last night"That is a disingenuous and, quite frankly a statement of the kind yo'd expect from a...]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Thu, 20 Sep 2007 14:08:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/software+as+a+service+%2528saas%2529.html"><![CDATA[Software as a Service (SaaS)]]></category>
		<category domain="http://updates.zdnet.com/tags/sales+force+management.html"><![CDATA[Sales force management]]></category>
		<category domain="http://updates.zdnet.com/tags/sap+ag.html"><![CDATA[SAP AG]]></category>
		<category domain="http://updates.zdnet.com/tags/business+bydesign.html"><![CDATA[Business ByDesign]]></category>
		<category domain="http://updates.zdnet.com/tags/slow-burning+fuse.html"><![CDATA[slow-burning fuse]]></category>
		<category domain="http://updates.zdnet.com/tags/software-as-a-service.html"><![CDATA[software-as-a-service]]></category>
		<category domain="http://updates.zdnet.com/tags/fuse.html"><![CDATA[fuse]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">SAP</category>
		<category domain="tickers">SAP</category>
	</item>
	<item>
		<title><![CDATA[SEM Beware: Google deals blow to search engine marketing]]></title>
		<link><![CDATA[http://talkback.zdnet.com/5208-12517-0.html?forumID=1&threadID=33876&messageID=622649&start=0]]></link>
		<description><![CDATA[SEM Beware: Google deals blow to search engine marketingThe perfect search engine.Please Donna, do me a favor.Stand in front of the mirror and say: "I am a loser".A columnist's best virtue is to "know thyself". Maybe then you could write a serious article.Best regards.Who needs Google?What else would this Donna...]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Thu, 17 May 2007 06:31:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/search.html"><![CDATA[SEARCH]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing+research.html"><![CDATA[Marketing research]]></category>
		<category domain="http://updates.zdnet.com/tags/google+adwords.html"><![CDATA[Google AdWords]]></category>
		<category domain="http://updates.zdnet.com/tags/search+engine+marketing.html"><![CDATA[search engine marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/google+inc..html"><![CDATA[Google Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/search+engine+optimization.html"><![CDATA[search engine optimization]]></category>
		<category domain="http://updates.zdnet.com/tags/search+engine.html"><![CDATA[search engine]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GOOG</category>
		<category domain="tickers">GOOG</category>
	</item>
	<item>
		<title><![CDATA[SEM Beware: Google deals blow to search engine marketing]]></title>
		<link><![CDATA[http://blogs.zdnet.com/micro-markets/?p=1363]]></link>
		<description><![CDATA[In one fell Universal Search swoop, Google has wreaked havoc not only on searchers and Websites, but on the entire multi billion dollar search marketing industry.(SEE Why Google Search will NOT rule the Universe!)Think the almighty Google PageRank was an impossible organic nut to crack? Even fearsome Matt Cutts wonâ€™t...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 17 May 2007 05:09:49 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/adwords.html"><![CDATA[AdWords]]></category>
		<category domain="http://updates.zdnet.com/tags/advertising.html"><![CDATA[Advertising]]></category>
		<category domain="http://updates.zdnet.com/tags/google.html"><![CDATA[Google]]></category>
		<category domain="http://updates.zdnet.com/tags/google+ads.html"><![CDATA[Google Ads]]></category>
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		<title><![CDATA[Enterprise search marketing $1 billion opportunity: SEM Director CEO interview]]></title>
		<link><![CDATA[http://blogs.zdnet.com/micro-markets/?p=856]]></link>
		<description><![CDATA[Is search engine marketing SEM mission critical to the enterprise?Russ Mann, CEO of SEM Director, asserts it is &ldquo;the newest critical core competency that the Fortune 500 needs to build in-house.&rdquo;Mann is convening Fortune 500 and Global 2000 leaders for a two-day enterprise summit in La Jolla later this month...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 11 Jan 2007 02:06:25 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/business+models.html"><![CDATA[Business Models]]></category>
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		<category domain="http://updates.zdnet.com/tags/venture+capital.html"><![CDATA[Venture Capital]]></category>
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		<category domain="http://updates.zdnet.com/tags/search+engine+marketing.html"><![CDATA[search engine marketing]]></category>
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		<title><![CDATA[NetSuite does search engine marketing too]]></title>
		<link><![CDATA[http://blogs.zdnet.com/BTL/?p=3531]]></link>
		<description><![CDATA[On the heels of Salesforce.com's acquisition of AppExchange partner Kieden's search engine keyword management and tracking application, and in the honorable spirit of on demand, SaaS vendor competition and a significant market opportunity, NetSuite announced today the NetSuite Keyword Marketing Module. Unlike Salesforce for Google AdWords, NetSuite's solution also works...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 22 Aug 2006 13:15:27 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/netsuite+inc..html"><![CDATA[NetSuite Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/salesforce.com+inc..html"><![CDATA[Salesforce.com Inc.]]></category>
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		<title><![CDATA[Salesforce.com enters search engine marketing space]]></title>
		<link><![CDATA[http://blogs.zdnet.com/BTL/?p=3528]]></link>
		<description><![CDATA[Salesforce.com has hooked into Google AdWords via an acquisition of San Francisco-based startup Kieden Corp. for an undisclosed sum to deliver a service that allows companies to create, manage, and measure their search engine marketing campaigns from within Salesforce. Kieden's AdWords, now Salesforce for Google AdWords, search marketing application was...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 21 Aug 2006 21:30:04 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/salesforce.com+inc..html"><![CDATA[Salesforce.com Inc.]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">CRM</category>
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