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Google to lay off around 25% of Double Click employees: It sounds like Google is splitting up DoubleClick into two separate divisions, and selling off Performics. The reason Google is doing this is because Performics deals with search engine marketing SEM, and that is a direct conflict of interest. SEM is the term used to describe optimizing your...; Tags: Google Inc., Search Engine, Search Engine Marketing, DoubleClick Inc., Search, Marketing Research, Marketing, Garett Rogers; Blog posts 2008-04-03
Beyond a shadow of a pornographic doubt, don't rush to judgment: Beyond a shadow of a pornographic doubt, don't rush to judgmentMisunderstand the issue"But, sooner or later, the legal system will wise up to the realities of hooking PCs to the Internet and the likelihood that nefarious activity could be just as much if not more to blame for the appearance...; Tags: SEARCH, Marketing research, tribunal, search engine, search engine marketing, Timev Media; Discussion threads 2007-10-08
Cloud Computing for Students: Cloud Computing for StudentsRather absurd..."Without opportunities like this, most CS students graduate without ever writing anything bigger than an application written in one programming language that runs on a single machine."Why not? Most large universities have big, heterogeneous environments with Windows, Apple, and several flavors of Unix. As...; Tags: SEARCH, Marketing research, search engine, search engine marketing, programming, Timev Media; Discussion threads 2007-10-08
Five questions: SAP's acquisition of Business Objects: Five questions: SAP's acquisition of Business ObjectsWOW Crystal Reports Visual StudioSunday found me with a human resources guy from Microsoft. He was explaining 360 reviews and how post-Enron Microsoft had gone to all narrative reviews so that it would not be possible to score those reviewed and then can the...; Tags: SEARCH, Marketing research, acquisition, SAP AG, Business Objects, Timev Media, search engine, search engine marketing; Discussion threads 2007-10-08
SAP, Adobe, Microsoft: three monkeys take on SaaS: SAP, Adobe, Microsoft: three monkeys take on SaaSSAP has a not-so-secret anti-cannibalization strategySAP has a really neat anti-cannibalization strategy that just might work:http://smoothspan.wordpress.com/2007/10/04/sap-adobe-and-microsoft-are-all-following-my-protected-game-preserve-strategy-to-saas/Adobe and Microsoft I really wonder about.Cheers,BW; Tags: Software as a Service (SaaS), SAP AG, Adobe Systems Inc., software-as-a-service, Microsoft Corp.; Discussion threads 2007-10-03

Is conventional software built on bubble economics?: Is conventional software built on bubble economics?Conventional SoftwareCould it be that buying traditional, conventional software carries a certain amount of 'keeping up with the Jone's"? appeal? My organisation is as big / important as the next? BizzareIt's all about recurring revenue...There are sound business model reasons why conventional software...; Tags: Tools & Techniques, conventional software, software; Discussion threads 2007-09-26
Ellison spurns SaaS for easy ERP pickings: Ellison spurns SaaS for easy ERP pickingsLarry's not dumb...Oracle wants nothing to do with Saas because it is a model that Larry fully understands. If he didn't he never would have put money with Evan and Zach. But to Larry's credit, he understood that Oracle DOESN'T understand Saas.For those who...; Tags: Software as a Service (SaaS), ERP, Saas, Oracle Corp., software-as-a-service; Discussion threads 2007-09-25
EMC buys Mozy; Roger Rabbit missing: EMC buys Mozy; Roger Rabbit missingWhy Target the Enterprise At All?SaaS is so often a game of moving into the SMB space. Mozy could easily be viewed as a purely SMB play. Forget the cost per GB, look at the connect speeds. Mozy is terribly slow for...; Tags: SMB/SME, Storage, software-as-a-service, Mozy, EMC Corp.; Discussion threads 2007-09-24
Microsoft hacker summit tackles security veil of virtualization: Microsoft hacker summit tackles security veil of virtualizationSearch Engine Marketing Conference & Expo 2007, Hong KongSearch Engine Marketing Conference & Expo 2007, Hong KongThe Advanced Event for Search Engine Marketing & Optimization Comes to Hongkong, with update knowledge and case study targeting both Chinese and English market. Search Expo (...; Tags: SEARCH, Marketing research, Timev Media, virtualization, Microsoft Corp., security, search engine, search engine marketing, Expo; Discussion threads 2007-09-23
Business ByDesign, SAP's slow-burning fuse: Business ByDesign, SAP's slow-burning fuseExcuse me?"But on the other hand, as Gavin Clarke of The Register commendably reminds us all, SAP only showed us some powerpoint slides and a very limited live demonstration last night"That is a disingenuous and, quite frankly a statement of the kind yo'd expect from a...; Tags: Software as a Service (SaaS), Sales force management, SAP AG, Business ByDesign, slow-burning fuse, software-as-a-service, fuse; Discussion threads 2007-09-20
SEM Beware: Google deals blow to search engine marketing: SEM Beware: Google deals blow to search engine marketingThe perfect search engine.Please Donna, do me a favor.Stand in front of the mirror and say: "I am a loser".A columnist's best virtue is to "know thyself". Maybe then you could write a serious article.Best regards.Who needs Google?What else would this Donna...; Tags: SEARCH, Marketing research, Google AdWords, search engine marketing, Google Inc., search engine optimization, search engine; Discussion threads 2007-05-17
SEM Beware: Google deals blow to search engine marketing: In one fell Universal Search swoop, Google has wreaked havoc not only on searchers and Websites, but on the entire multi billion dollar search marketing industry.(SEE Why Google Search will NOT rule the Universe!)Think the almighty Google PageRank was an impossible organic nut to crack? Even fearsome Matt Cutts won't...; Tags: AdWords, Advertising, Google, Google Ads, Marketing, ROI, Search, Search Advertising; Blog posts 2007-05-17
Enterprise search marketing $1 billion opportunity: SEM Director CEO interview: Is search engine marketing SEM mission critical to the enterprise?Russ Mann, CEO of SEM Director, asserts it is “the newest critical core competency that the Fortune 500 needs to build in-house.”Mann is convening Fortune 500 and Global 2000 leaders for a two-day enterprise summit in La Jolla later this month...; Tags: Business Models, Advertising, Search, Enterprise, Venture Capital, VC, Internet Data, Marketing, ROI, Metrics, search engine, search engine marketing; Blog posts 2007-01-11
NetSuite does search engine marketing too: On the heels of Salesforce.com's acquisition of AppExchange partner Kieden's search engine keyword management and tracking application, and in the honorable spirit of on demand, SaaS vendor competition and a significant market opportunity, NetSuite announced today the NetSuite Keyword Marketing Module. Unlike Salesforce for Google AdWords, NetSuite's solution also works...; Tags: NetSuite Inc., Salesforce.com Inc.; Blog posts 2006-08-22
Salesforce.com enters search engine marketing space: Salesforce.com has hooked into Google AdWords via an acquisition of San Francisco-based startup Kieden Corp. for an undisclosed sum to deliver a service that allows companies to create, manage, and measure their search engine marketing campaigns from within Salesforce. Kieden's AdWords, now Salesforce for Google AdWords, search marketing application was...; Tags: Salesforce.com Inc.; Blog posts 2006-08-21
Traffik Driver (exe): Traffik Driver creates high ranking Web pages that search engines love. Traffik Driver is a DIY search engine marketing wizard that plugs into any Web site, in any language, to drive traffic to your Web site. Traffic without spending your hard-earned cash paying a developer or search engine marketing consultancy....; Tags: Web, Search Engine, Search Engine Marketing, Web Site, Traffik Driver, Search, Web Site Development, Channel Management, Marketing Research, Web Technology, Internet, Marketing; Software downloads 2006-06-16
Google search engine marketing and the power of location, location, location: Location is a key factor in residential and commercial real estate acquisition; Location is also a key factor in search engine real estate acquisition.Among the findings of the April 2006 iProspect “Search Engine User Behavior Study”:62% of search engine users click on a search result within the first page of...; Tags: Google Inc., advertisement; Blog posts 2006-06-02
Search engine marketing generated $5.75 bln in 2005: Advertisers in the US and Canada spent $5.75 bln on search engine marketing in 2005, a 44% increase over 2004 spending, according to Search Engine Marketing Professional Organization. SEM spending in North America will reach $11 bln in 2010. The bulk of the SEM spending was spent in 2005 on...; Tags: search engine marketing, search engine, SEM; Blog posts 2006-01-10
Search Engine Marketing for Decision Makers: One of the reasons for authoring this paper is everyone's daily despair with the Search Engine Marketing providers who are eager to make promises but are not able deliver satisfactory results in the end. If one understands the concepts and building blocks the authors hope that the reader will no...; Tags: Search Engine, Search Engine Marketing, Search, Marketing Research, Marketing; White papers 2005-12-14
Mobile Search and It's Implications for Search Engine Marketing: Modern marketing strategy has closely followed the development of three "screens": television, the personal computer and now, mobile phones. Search engine marketing and optimization have helped marketers capitalize on personal computers. Now, those same marketers hope to apply similar strategies to mobile devices-mobile phones, personal data assistants PDA and BlackBerries...; Tags: Phone, Search Engine, Marketing Strategy, Mobile, Search Engine Marketing, Mobile Search, Advertising & Promotion, Search, Marketing Research, Marketing; White papers 2005-09-12