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	<title><![CDATA[search advertising Resources | ZDNet]]></title>
	<link><![CDATA[http://updates.zdnet.com/tags/search+advertising.html]]></link>
	<description><![CDATA[White papers, case studies, technical articles, and blog posts relating to search advertising]]></description>
	<s:counts start="0" returned="20" found="90" />
	<language>en-us</language>
	<item>
		<title><![CDATA[Ask.com wages Google search war, NOT AdWords battle]]></title>
		<link><![CDATA[http://blogs.zdnet.com/micro-markets/?p=1501]]></link>
		<description><![CDATA[Ask.com goes 3D in a big effort to one-up Google's recently debuted Universal Search.Why then, does it not solely go the Ask.com ad sales route as well, instead of continuing to rely on arch rival Google for its revenues?Just weeks ago, in Ask vs. Google: Can $100 million buy IAC...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 05 Jun 2007 01:39:19 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/search+advertising.html"><![CDATA[Search Advertising]]></category>
		<category domain="http://updates.zdnet.com/tags/search.html"><![CDATA[Search]]></category>
		<category domain="http://updates.zdnet.com/tags/google.html"><![CDATA[Google]]></category>
		<category domain="http://updates.zdnet.com/tags/adwords.html"><![CDATA[AdWords]]></category>
	</item>
	<item>
		<title><![CDATA[Google bets billions to lock-in search dominance]]></title>
		<link><![CDATA[http://blogs.zdnet.com/micro-markets/?p=1491]]></link>
		<description><![CDATA[If Google is to continue to be not only the darling of the search world, but the toast of Wall Street as well, it must withstand not only Yahoo and MicrosoftÂ head-on competitive search and search advertising initiatives, but up-start Goolge wannabes, to boot, claiming they are the next big thing...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Sun, 03 Jun 2007 10:47:47 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/yahoo.html"><![CDATA[Yahoo]]></category>
		<category domain="http://updates.zdnet.com/tags/wall+street.html"><![CDATA[Wall Street]]></category>
		<category domain="http://updates.zdnet.com/tags/search+advertising.html"><![CDATA[Search Advertising]]></category>
		<category domain="http://updates.zdnet.com/tags/search.html"><![CDATA[Search]]></category>
		<category domain="http://updates.zdnet.com/tags/microsoft.html"><![CDATA[Microsoft]]></category>
		<category domain="http://updates.zdnet.com/tags/google.html"><![CDATA[Google]]></category>
		<category domain="http://updates.zdnet.com/tags/copyright.html"><![CDATA[Copyright]]></category>
		<category domain="http://updates.zdnet.com/tags/content.html"><![CDATA[Content]]></category>
		<category domain="http://updates.zdnet.com/tags/adwords.html"><![CDATA[AdWords]]></category>
	</item>
	<item>
		<title><![CDATA[Google gets Feedburner and in the Web's private business]]></title>
		<link><![CDATA[http://blogs.zdnet.com/micro-markets/?p=1482]]></link>
		<description><![CDATA[Another day, another way for Google to control more of the confidential data of the Web's businesses:Google is now the proud owner of Feedburner, at a rumored acquisition price of $100 million.Â Worried yet about Google Big Brother peering into your online business?Google Analytics: Should Google be minding YOUR Web business?...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Fri, 01 Jun 2007 15:55:10 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/search+advertising.html"><![CDATA[Search Advertising]]></category>
		<category domain="http://updates.zdnet.com/tags/metrics.html"><![CDATA[Metrics]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/google.html"><![CDATA[Google]]></category>
	</item>
	<item>
		<title><![CDATA[Google trumps Microsoft IE7 in search war?]]></title>
		<link><![CDATA[http://blogs.zdnet.com/micro-markets/?p=1380]]></link>
		<description><![CDATA[Among the many Google claims to fame is that it has chosen to â€œignore conventional wisdom in designing its business.â€Subsequently, rather than â€œIf you canâ€™t beat them, join them,â€ Google takes to the notion, â€œIf you canâ€™t beat them, hijack them!â€Case in point: Microsoft Internet Explorer 7, â€œOptimized for Google.â€Did...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Sun, 20 May 2007 11:06:22 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/search+advertising.html"><![CDATA[Search Advertising]]></category>
		<category domain="http://updates.zdnet.com/tags/search.html"><![CDATA[Search]]></category>
		<category domain="http://updates.zdnet.com/tags/microsoft.html"><![CDATA[Microsoft]]></category>
		<category domain="http://updates.zdnet.com/tags/google+software+applications.html"><![CDATA[Google Software Applications]]></category>
		<category domain="http://updates.zdnet.com/tags/google.html"><![CDATA[Google]]></category>
		<category domain="http://updates.zdnet.com/tags/adwords.html"><![CDATA[AdWords]]></category>
		<category domain="http://updates.zdnet.com/tags/adsense.html"><![CDATA[AdSense]]></category>
		<category domain="http://updates.zdnet.com/tags/advertising.html"><![CDATA[Advertising]]></category>
	</item>
	<item>
		<title><![CDATA[Google YouTube: Will Microsoft, Yahoo have last laugh?]]></title>
		<link><![CDATA[http://blogs.zdnet.com/micro-markets/?p=1368]]></link>
		<description><![CDATA[Robert Scoble headlines: â€œGoogle to Yahoo and Microsoft: The $1.65 billion was worth it,â€ as an end game conclusion to Googleâ€™s much ballyhooed Universal Search:Â Ahh, now you all understand what I meant when I said YouTube is a moat, not a revenue generator. By putting YouTube results into Googleâ€™s main...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 17 May 2007 12:07:52 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/copyright.html"><![CDATA[Copyright]]></category>
		<category domain="http://updates.zdnet.com/tags/content.html"><![CDATA[Content]]></category>
		<category domain="http://updates.zdnet.com/tags/google.html"><![CDATA[Google]]></category>
		<category domain="http://updates.zdnet.com/tags/google+ads.html"><![CDATA[Google Ads]]></category>
		<category domain="http://updates.zdnet.com/tags/microsoft.html"><![CDATA[Microsoft]]></category>
		<category domain="http://updates.zdnet.com/tags/search+advertising.html"><![CDATA[Search Advertising]]></category>
		<category domain="http://updates.zdnet.com/tags/video.html"><![CDATA[Video]]></category>
		<category domain="http://updates.zdnet.com/tags/yahoo.html"><![CDATA[Yahoo]]></category>
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	<item>
		<title><![CDATA[Google Book Search: Google Manifest Destiny races on]]></title>
		<link><![CDATA[http://blogs.zdnet.com/micro-markets/?p=1367]]></link>
		<description><![CDATA[YouTube copyright lawsuits mount, I reported earlier this week. YouTube parent Googleâ€™s world information domination ambitions continue to mount as well."Manifest Destiny was a phrase that expressed the belief that the United States was destined to expand from the Atlantic seaboard to the Pacific Ocean; it has also been used...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 17 May 2007 10:39:18 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/copyright.html"><![CDATA[Copyright]]></category>
		<category domain="http://updates.zdnet.com/tags/content.html"><![CDATA[Content]]></category>
		<category domain="http://updates.zdnet.com/tags/google.html"><![CDATA[Google]]></category>
		<category domain="http://updates.zdnet.com/tags/google+apps.html"><![CDATA[Google Apps]]></category>
		<category domain="http://updates.zdnet.com/tags/search.html"><![CDATA[Search]]></category>
		<category domain="http://updates.zdnet.com/tags/search+advertising.html"><![CDATA[Search Advertising]]></category>
	</item>
	<item>
		<title><![CDATA[Google Search: Big, bad multi-billion dollar sandbox]]></title>
		<link><![CDATA[http://blogs.zdnet.com/micro-markets/?p=1364]]></link>
		<description><![CDATA[Googleâ€™s organic search ranking sandbox may be the most treacherous weapon in the $150 billion market cap search engine kingâ€™s big, bad black box of Webmaster tricks.What is the motive behind Googleâ€™s reviled sandbox? HINT: Google sandbags Webmasters with a sandbox to the spam defense SPIN.I have oft underscored that...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 17 May 2007 06:48:35 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/adwords.html"><![CDATA[AdWords]]></category>
		<category domain="http://updates.zdnet.com/tags/advertising.html"><![CDATA[Advertising]]></category>
		<category domain="http://updates.zdnet.com/tags/google.html"><![CDATA[Google]]></category>
		<category domain="http://updates.zdnet.com/tags/roi.html"><![CDATA[ROI]]></category>
		<category domain="http://updates.zdnet.com/tags/search.html"><![CDATA[Search]]></category>
		<category domain="http://updates.zdnet.com/tags/search+advertising.html"><![CDATA[Search Advertising]]></category>
	</item>
	<item>
		<title><![CDATA[SEM Beware: Google deals blow to search engine marketing]]></title>
		<link><![CDATA[http://blogs.zdnet.com/micro-markets/?p=1363]]></link>
		<description><![CDATA[In one fell Universal Search swoop, Google has wreaked havoc not only on searchers and Websites, but on the entire multi billion dollar search marketing industry.(SEE Why Google Search will NOT rule the Universe!)Think the almighty Google PageRank was an impossible organic nut to crack? Even fearsome Matt Cutts wonâ€™t...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 17 May 2007 05:09:49 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/adwords.html"><![CDATA[AdWords]]></category>
		<category domain="http://updates.zdnet.com/tags/advertising.html"><![CDATA[Advertising]]></category>
		<category domain="http://updates.zdnet.com/tags/google.html"><![CDATA[Google]]></category>
		<category domain="http://updates.zdnet.com/tags/google+ads.html"><![CDATA[Google Ads]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/roi.html"><![CDATA[ROI]]></category>
		<category domain="http://updates.zdnet.com/tags/search.html"><![CDATA[Search]]></category>
		<category domain="http://updates.zdnet.com/tags/search+advertising.html"><![CDATA[Search Advertising]]></category>
	</item>
	<item>
		<title><![CDATA[Why Google Search will NOT rule the Universe!]]></title>
		<link><![CDATA[http://blogs.zdnet.com/micro-markets/?p=1362]]></link>
		<description><![CDATA[Today may very well be looked back upon as the first day that marked the beginning of the end of Googleâ€™s upward ascent.How so?Â Google aims for Universal Search domination in its just announced Â proclamation that no need to go anywhere else but Google.com for anything and everything: Images, Maps, Books,...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 16 May 2007 17:24:32 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/culture.html"><![CDATA[Culture]]></category>
		<category domain="http://updates.zdnet.com/tags/adwords.html"><![CDATA[AdWords]]></category>
		<category domain="http://updates.zdnet.com/tags/advertising.html"><![CDATA[Advertising]]></category>
		<category domain="http://updates.zdnet.com/tags/google.html"><![CDATA[Google]]></category>
		<category domain="http://updates.zdnet.com/tags/search.html"><![CDATA[Search]]></category>
		<category domain="http://updates.zdnet.com/tags/search+advertising.html"><![CDATA[Search Advertising]]></category>
	</item>
	<item>
		<title><![CDATA[Google (Off) Base: Google Analytics Webmaster Guidelines]]></title>
		<link><![CDATA[http://blogs.zdnet.com/micro-markets/?p=1341]]></link>
		<description><![CDATA[Google Analytics: Should Google be minding YOUR Web business? I underscored last week upon Googles release of Google Analytics V2 amidst much hype and hoopla.Google has long laid down the Google SERP ranking law in its Webmaster Quality Guidelines, saying it aims to wipe out "deceptive or manipulative behavior."A core...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 14 May 2007 06:15:34 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/advertising.html"><![CDATA[Advertising]]></category>
		<category domain="http://updates.zdnet.com/tags/google.html"><![CDATA[Google]]></category>
		<category domain="http://updates.zdnet.com/tags/google+software+applications.html"><![CDATA[Google Software Applications]]></category>
		<category domain="http://updates.zdnet.com/tags/metrics.html"><![CDATA[Metrics]]></category>
		<category domain="http://updates.zdnet.com/tags/search+advertising.html"><![CDATA[Search Advertising]]></category>
	</item>
	<item>
		<title><![CDATA[Google showdown: Can Barry Diller win IAC search advertising war?]]></title>
		<link><![CDATA[http://blogs.zdnet.com/micro-markets/?p=1304]]></link>
		<description><![CDATA[Push Google off its search advertising throne? Not so FAST! I said earlier this week.Barry Diller, King of the IAC search and advertising empire, does have royal designs of his own, nevertheless.CEO Diller has set in motion a series of initiatives within his integrated conglomerate of Web properties fueling an...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 03 May 2007 23:42:39 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/search+advertising.html"><![CDATA[Search Advertising]]></category>
		<category domain="http://updates.zdnet.com/tags/search.html"><![CDATA[Search]]></category>
		<category domain="http://updates.zdnet.com/tags/google+ads.html"><![CDATA[Google Ads]]></category>
		<category domain="http://updates.zdnet.com/tags/google.html"><![CDATA[Google]]></category>
		<category domain="http://updates.zdnet.com/tags/advertising.html"><![CDATA[Advertising]]></category>
	</item>
	<item>
		<title><![CDATA[Push Google off its search advertising throne? Not so FAST!]]></title>
		<link><![CDATA[http://blogs.zdnet.com/micro-markets/?p=1287]]></link>
		<description><![CDATA[Another day, another company that claims to be the one that will dethrone $150 billion market cap, and &ldquo;everyone&rsquo;s favorite garage band,&rdquo; Google from its search advertising kingdom.Who is the latest to put forth the would-be Google slayer, along with potential killer of perennial runner-up Yahoo and slow out of...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 30 Apr 2007 08:01:48 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/search+advertising.html"><![CDATA[Search Advertising]]></category>
		<category domain="http://updates.zdnet.com/tags/search.html"><![CDATA[Search]]></category>
		<category domain="http://updates.zdnet.com/tags/roi.html"><![CDATA[ROI]]></category>
		<category domain="http://updates.zdnet.com/tags/google+ads.html"><![CDATA[Google Ads]]></category>
		<category domain="http://updates.zdnet.com/tags/adwords.html"><![CDATA[AdWords]]></category>
		<category domain="http://updates.zdnet.com/tags/advertising.html"><![CDATA[Advertising]]></category>
	</item>
	<item>
		<title><![CDATA[Google Office user problems? Boost to AdWords business]]></title>
		<link><![CDATA[http://blogs.zdnet.com/micro-markets/?p=1269]]></link>
		<description><![CDATA[Even when Google loses, it wins, in its "no obvious ceiling to AdWords monetization" Wall Street parade, that is.The latest example stems from its problem plagued roll-out of its much touted would be Microsoft Office killer, Google Apps.In Google vs. Microsoft Office? Not yet! Monday, I underscored that Google is...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 25 Apr 2007 08:42:13 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/google+software+applications.html"><![CDATA[Google Software Applications]]></category>
		<category domain="http://updates.zdnet.com/tags/advertising.html"><![CDATA[Advertising]]></category>
		<category domain="http://updates.zdnet.com/tags/search+advertising.html"><![CDATA[Search Advertising]]></category>
		<category domain="http://updates.zdnet.com/tags/search.html"><![CDATA[Search]]></category>
		<category domain="http://updates.zdnet.com/tags/google+apps.html"><![CDATA[Google Apps]]></category>
		<category domain="http://updates.zdnet.com/tags/google+ads.html"><![CDATA[Google Ads]]></category>
		<category domain="http://updates.zdnet.com/tags/adwords.html"><![CDATA[AdWords]]></category>
	</item>
	<item>
		<title><![CDATA[Rise of the Google Brand]]></title>
		<link><![CDATA[http://blogs.zdnet.com/micro-markets/?p=1242]]></link>
		<description><![CDATA[Whats in a name?A rose by any other name may smell just as sweet, but a Google service is not as Googley without the famous "Google" to identify it!So believes Google in renaming "Froogle" to Google Product Search.Froogle: Smart shopping through Google.Goolge Product Search: Search for stuff to buy.Nevertheless, Google...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 19 Apr 2007 04:53:53 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/search+advertising.html"><![CDATA[Search Advertising]]></category>
		<category domain="http://updates.zdnet.com/tags/google+checkout.html"><![CDATA[Google Checkout]]></category>
		<category domain="http://updates.zdnet.com/tags/google.html"><![CDATA[Google]]></category>
		<category domain="http://updates.zdnet.com/tags/google+software+applications.html"><![CDATA[Google Software Applications]]></category>
		<category domain="http://updates.zdnet.com/tags/advertising.html"><![CDATA[Advertising]]></category>
	</item>
	<item>
		<title><![CDATA[Google DoubleClick: The REAL big time payoff]]></title>
		<link><![CDATA[http://blogs.zdnet.com/micro-markets/?p=1239]]></link>
		<description><![CDATA[Google wins big in its acquisition of DoubleClick.  Immediate credibility and market share in display advertising market? YESCompetitive posturing to the disadvantage of prime rivals Microsoft and Yahoo. YES  BUT, the two oft cited rationales for Google&rsquo;s $3.1 billion investment are complementary to the core Google mission to...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 18 Apr 2007 14:25:41 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/wall+street.html"><![CDATA[Wall Street]]></category>
		<category domain="http://updates.zdnet.com/tags/roi.html"><![CDATA[ROI]]></category>
		<category domain="http://updates.zdnet.com/tags/adwords.html"><![CDATA[AdWords]]></category>
		<category domain="http://updates.zdnet.com/tags/search+advertising.html"><![CDATA[Search Advertising]]></category>
		<category domain="http://updates.zdnet.com/tags/search.html"><![CDATA[Search]]></category>
		<category domain="http://updates.zdnet.com/tags/google+ads.html"><![CDATA[Google Ads]]></category>
		<category domain="http://updates.zdnet.com/tags/google.html"><![CDATA[Google]]></category>
		<category domain="http://updates.zdnet.com/tags/ecommerce.html"><![CDATA[ecommerce]]></category>
		<category domain="http://updates.zdnet.com/tags/advertising.html"><![CDATA[Advertising]]></category>
	</item>
	<item>
		<title><![CDATA[Google: Technology driven or people driven?]]></title>
		<link><![CDATA[http://blogs.zdnet.com/micro-markets/?p=1222]]></link>
		<description><![CDATA[Can Google CEO Eric Schmidt make it in NYC? I asked last October upon the grand opening of the spanking new East coast Googleplex in Manhattan&rsquo;s Chelsea.  WHY? Because Google proudly declares it is an engineering company, not a media company, despite the fact that its $10 billion in...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Sat, 14 Apr 2007 16:54:09 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/advertising.html"><![CDATA[Advertising]]></category>
		<category domain="http://updates.zdnet.com/tags/search+advertising.html"><![CDATA[Search Advertising]]></category>
		<category domain="http://updates.zdnet.com/tags/search.html"><![CDATA[Search]]></category>
		<category domain="http://updates.zdnet.com/tags/roi.html"><![CDATA[ROI]]></category>
		<category domain="http://updates.zdnet.com/tags/microsoft.html"><![CDATA[Microsoft]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/google+ads.html"><![CDATA[Google Ads]]></category>
		<category domain="http://updates.zdnet.com/tags/google.html"><![CDATA[Google]]></category>
		<category domain="http://updates.zdnet.com/tags/business+models.html"><![CDATA[Business Models]]></category>
	</item>
	<item>
		<title><![CDATA[Microsoft vs. Google: Will MSN, Windows Live compete?]]></title>
		<link><![CDATA[http://blogs.zdnet.com/micro-markets/?p=1220]]></link>
		<description><![CDATA[Microsoft Steve Berkowitz upstaged by Ms. Dewey, LIVE in the Big Apple, and it was by design!Many portray the Google $3.1 billion cash buyout of DoubleClick as above all a defensive play thwarting Microsoft from acquiring the banner ad serving system which would have provided  critical mass, and credibility,...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Sat, 14 Apr 2007 09:50:52 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/search.html"><![CDATA[Search]]></category>
		<category domain="http://updates.zdnet.com/tags/roi.html"><![CDATA[ROI]]></category>
		<category domain="http://updates.zdnet.com/tags/google.html"><![CDATA[Google]]></category>
		<category domain="http://updates.zdnet.com/tags/search+advertising.html"><![CDATA[Search Advertising]]></category>
		<category domain="http://updates.zdnet.com/tags/microsoft.html"><![CDATA[Microsoft]]></category>
		<category domain="http://updates.zdnet.com/tags/metrics.html"><![CDATA[Metrics]]></category>
		<category domain="http://updates.zdnet.com/tags/media.html"><![CDATA[Media]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/google+ads.html"><![CDATA[Google Ads]]></category>
		<category domain="http://updates.zdnet.com/tags/advertising.html"><![CDATA[Advertising]]></category>
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	<item>
		<title><![CDATA[Google to tag users across Web: Privacy Boomerang?]]></title>
		<link><![CDATA[http://blogs.zdnet.com/micro-markets/?p=1219]]></link>
		<description><![CDATA[Why is Google acquiring DoubleClick?  To give users &ldquo;better privacy protection,&rdquo; among other things asserted by Google.Google has taken a $3.1 billion step closer to realizing its objective of organizing all the world&rsquo;s information, the world&rsquo;s personal information that is.  In acquiring DoubleClick, Google will operate the firm&rsquo;s...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Sat, 14 Apr 2007 01:04:20 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/search+advertising.html"><![CDATA[Search Advertising]]></category>
		<category domain="http://updates.zdnet.com/tags/search.html"><![CDATA[Search]]></category>
		<category domain="http://updates.zdnet.com/tags/privacy.html"><![CDATA[Privacy]]></category>
		<category domain="http://updates.zdnet.com/tags/google+ads.html"><![CDATA[Google Ads]]></category>
		<category domain="http://updates.zdnet.com/tags/google.html"><![CDATA[Google]]></category>
		<category domain="http://updates.zdnet.com/tags/advertising.html"><![CDATA[Advertising]]></category>
	</item>
	<item>
		<title><![CDATA[Google hurts Yahoo with DoubleClick deal]]></title>
		<link><![CDATA[http://blogs.zdnet.com/micro-markets/?p=1218]]></link>
		<description><![CDATA[Why is Google CEO Eric Schmidt keen on paying $3.1 billion cash to own DoubleClick?  The combination of the two companies will accelerate the adoption of Googles innovative advances in display advertising.    Take that, Terry Semel!In earnings conference calls, Semel finds particular satisfaction in touting two...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Fri, 13 Apr 2007 18:07:25 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/yahoo.html"><![CDATA[Yahoo]]></category>
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		<title><![CDATA[Why Click Fraud is NOT case closed!]]></title>
		<link><![CDATA[http://blogs.zdnet.com/micro-markets/?p=1215]]></link>
		<description><![CDATA[In the world of click fraud, what a difference eight months and a cross-country trip makes!  The SES New York City &ldquo;Auditing Paid Listings & Click Fraud&rdquo; panel yesterday was a collegial, mutually beneficial industry reaffirmation of how far EVERYONE has come in battling the scourge of click fraud...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Fri, 13 Apr 2007 08:23:39 -0700</pubDate>
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