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Ask.com wages Google search war, NOT AdWords battle: Ask.com goes 3D in a big effort to one-up Google's recently debuted Universal Search.Why then, does it not solely go the Ask.com ad sales route as well, instead of continuing to rely on arch rival Google for its revenues?Just weeks ago, in Ask vs. Google: Can $100 million buy IAC...; Tags: Search Advertising, Search, Google, AdWords; Blog posts 2007-06-05
Google bets billions to lock-in search dominance: If Google is to continue to be not only the darling of the search world, but the toast of Wall Street as well, it must withstand not only Yahoo and Microsoft head-on competitive search and search advertising initiatives, but up-start Goolge wannabes, to boot, claiming they are the next big thing...; Tags: Yahoo, Wall Street, Search Advertising, Search, Microsoft, Google, Copyright, Content, AdWords; Blog posts 2007-06-03
Google gets Feedburner and in the Web's private business: Another day, another way for Google to control more of the confidential data of the Web's businesses:Google is now the proud owner of Feedburner, at a rumored acquisition price of $100 million. Worried yet about Google Big Brother peering into your online business?Google Analytics: Should Google be minding YOUR Web business?...; Tags: Search Advertising, Metrics, Marketing, Google; Blog posts 2007-06-01
Google trumps Microsoft IE7 in search war?: Among the many Google claims to fame is that it has chosen to "ignore conventional wisdom in designing its business."Subsequently, rather than "If you can't beat them, join them," Google takes to the notion, "If you can't beat them, hijack them!"Case in point: Microsoft Internet Explorer 7, "Optimized for Google."Did...; Tags: Search Advertising, Search, Microsoft, Google Software Applications, Google, AdWords, AdSense, Advertising; Blog posts 2007-05-20
Google YouTube: Will Microsoft, Yahoo have last laugh?: Robert Scoble headlines: "Google to Yahoo and Microsoft: The $1.65 billion was worth it," as an end game conclusion to Google's much ballyhooed Universal Search: Ahh, now you all understand what I meant when I said YouTube is a moat, not a revenue generator. By putting YouTube results into Google's main...; Tags: Copyright, Content, Google, Google Ads, Microsoft, Search Advertising, Video, Yahoo; Blog posts 2007-05-17

Google Book Search: Google Manifest Destiny races on: YouTube copyright lawsuits mount, I reported earlier this week. YouTube parent Google's world information domination ambitions continue to mount as well."Manifest Destiny was a phrase that expressed the belief that the United States was destined to expand from the Atlantic seaboard to the Pacific Ocean; it has also been used...; Tags: Copyright, Content, Google, Google Apps, Search, Search Advertising; Blog posts 2007-05-17
Google Search: Big, bad multi-billion dollar sandbox: Google's organic search ranking sandbox may be the most treacherous weapon in the $150 billion market cap search engine king's big, bad black box of Webmaster tricks.What is the motive behind Google's reviled sandbox? HINT: Google sandbags Webmasters with a sandbox to the spam defense SPIN.I have oft underscored that...; Tags: AdWords, Advertising, Google, ROI, Search, Search Advertising; Blog posts 2007-05-17
SEM Beware: Google deals blow to search engine marketing: In one fell Universal Search swoop, Google has wreaked havoc not only on searchers and Websites, but on the entire multi billion dollar search marketing industry.(SEE Why Google Search will NOT rule the Universe!)Think the almighty Google PageRank was an impossible organic nut to crack? Even fearsome Matt Cutts won't...; Tags: AdWords, Advertising, Google, Google Ads, Marketing, ROI, Search, Search Advertising; Blog posts 2007-05-17
Why Google Search will NOT rule the Universe!: Today may very well be looked back upon as the first day that marked the beginning of the end of Google's upward ascent.How so? Google aims for Universal Search domination in its just announced proclamation that no need to go anywhere else but Google.com for anything and everything: Images, Maps, Books,...; Tags: Culture, AdWords, Advertising, Google, Search, Search Advertising; Blog posts 2007-05-16
Google (Off) Base: Google Analytics Webmaster Guidelines: Google Analytics: Should Google be minding YOUR Web business? I underscored last week upon Googles release of Google Analytics V2 amidst much hype and hoopla.Google has long laid down the Google SERP ranking law in its Webmaster Quality Guidelines, saying it aims to wipe out "deceptive or manipulative behavior."A core...; Tags: Advertising, Google, Google Software Applications, Metrics, Search Advertising; Blog posts 2007-05-14
Google showdown: Can Barry Diller win IAC search advertising war?: Push Google off its search advertising throne? Not so FAST! I said earlier this week.Barry Diller, King of the IAC search and advertising empire, does have royal designs of his own, nevertheless.CEO Diller has set in motion a series of initiatives within his integrated conglomerate of Web properties fueling an...; Tags: Search Advertising, Search, Google Ads, Google, Advertising; Blog posts 2007-05-03
Push Google off its search advertising throne? Not so FAST!: Another day, another company that claims to be the one that will dethrone $150 billion market cap, and “everyone’s favorite garage band,” Google from its search advertising kingdom.Who is the latest to put forth the would-be Google slayer, along with potential killer of perennial runner-up Yahoo and slow out of...; Tags: Search Advertising, Search, ROI, Google Ads, AdWords, Advertising; Blog posts 2007-04-30
Google Office user problems? Boost to AdWords business: Even when Google loses, it wins, in its "no obvious ceiling to AdWords monetization" Wall Street parade, that is.The latest example stems from its problem plagued roll-out of its much touted would be Microsoft Office killer, Google Apps.In Google vs. Microsoft Office? Not yet! Monday, I underscored that Google is...; Tags: Google Software Applications, Advertising, Search Advertising, Search, Google Apps, Google Ads, AdWords; Blog posts 2007-04-25
Rise of the Google Brand: Whats in a name?A rose by any other name may smell just as sweet, but a Google service is not as Googley without the famous "Google" to identify it!So believes Google in renaming "Froogle" to Google Product Search.Froogle: Smart shopping through Google.Goolge Product Search: Search for stuff to buy.Nevertheless, Google...; Tags: Search Advertising, Google Checkout, Google, Google Software Applications, Advertising; Blog posts 2007-04-19
Google DoubleClick: The REAL big time payoff: Google wins big in its acquisition of DoubleClick. Immediate credibility and market share in display advertising market? YESCompetitive posturing to the disadvantage of prime rivals Microsoft and Yahoo. YES BUT, the two oft cited rationales for Google’s $3.1 billion investment are complementary to the core Google mission to...; Tags: Wall Street, ROI, AdWords, Search Advertising, Search, Google Ads, Google, ecommerce, Advertising; Blog posts 2007-04-18
Google: Technology driven or people driven?: Can Google CEO Eric Schmidt make it in NYC? I asked last October upon the grand opening of the spanking new East coast Googleplex in Manhattan’s Chelsea. WHY? Because Google proudly declares it is an engineering company, not a media company, despite the fact that its $10 billion in...; Tags: Advertising, Search Advertising, Search, ROI, Microsoft, Marketing, Google Ads, Google, Business Models; Blog posts 2007-04-14
Microsoft vs. Google: Will MSN, Windows Live compete?: Microsoft Steve Berkowitz upstaged by Ms. Dewey, LIVE in the Big Apple, and it was by design!Many portray the Google $3.1 billion cash buyout of DoubleClick as above all a defensive play thwarting Microsoft from acquiring the banner ad serving system which would have provided critical mass, and credibility,...; Tags: Search, ROI, Google, Search Advertising, Microsoft, Metrics, Media, Marketing, Google Ads, Advertising; Blog posts 2007-04-14
Google to tag users across Web: Privacy Boomerang?: Why is Google acquiring DoubleClick? To give users “better privacy protection,” among other things asserted by Google.Google has taken a $3.1 billion step closer to realizing its objective of organizing all the world’s information, the world’s personal information that is. In acquiring DoubleClick, Google will operate the firm’s...; Tags: Search Advertising, Search, Privacy, Google Ads, Google, Advertising; Blog posts 2007-04-14
Google hurts Yahoo with DoubleClick deal: Why is Google CEO Eric Schmidt keen on paying $3.1 billion cash to own DoubleClick? The combination of the two companies will accelerate the adoption of Googles innovative advances in display advertising. Take that, Terry Semel!In earnings conference calls, Semel finds particular satisfaction in touting two...; Tags: Yahoo, Search Advertising, Search, ROI, Metrics, Media, Marketing, Google Ads, Google, Business Models, Advertising; Blog posts 2007-04-13
Why Click Fraud is NOT case closed!: In the world of click fraud, what a difference eight months and a cross-country trip makes! The SES New York City “Auditing Paid Listings & Click Fraud” panel yesterday was a collegial, mutually beneficial industry reaffirmation of how far EVERYONE has come in battling the scourge of click fraud...; Tags: Google, Click Fraud, Advertising, Yahoo, Search Advertising, Search, Legal, Business Models; Blog posts 2007-04-13